The Sales Sat Nav for Media Consultants: The Roadmap to More Revenue in the Sale of Advertising Materials
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
2023
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (224 Seiten) |
| ISBN: | 9783658407346 |
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| 245 | 1 | 0 | |a The Sales Sat Nav for Media Consultants |b The Roadmap to More Revenue in the Sale of Advertising Materials |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Wiesbaden |b Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH |c 2023 | |
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| 505 | 8 | |a Intro -- Preface -- Acknowledgment -- Contents -- About the Author -- 1 Follow the Course of the Road-The Preparation and Research Avenue -- Abstract -- 1.1 Keep Your Sales Funnel Well-Filled -- 1.2 Qualifying and Disqualifying -- 1.2.1 Does the User Base of Your Medium Match the Target Audience of the Customer? -- 1.2.2 Looking at Your Existing Customer Lists -- 1.3 Where Can You Find New Customer Potentials? -- 1.4 In Slices or in One Piece? Call in One Piece! -- 1.5 Calculate Your Ratios -- 1.6 The Importance of Trust and How it Arises -- 1.7 Knowing Your Customers -- Reference -- 2 Turn Right-Conversation Starter with Pattern Interruption -- Abstract -- 2.1 The Phone Call with the Head Office -- 2.2 The Phone Call with the Assistant -- 2.2.1 The Technique of the Counter-Question -- 2.2.2 The Expert Technique I -- 2.2.3 Expert Technique II -- 2.2.4 The Methodology of Universally Transferable Statements -- 2.2.5 The Please-Help-Me Technique (Benjamin Franklin Effect) -- 2.2.6 The Role-Reversal Technique -- 2.2.7 The Amazement Technique -- 2.3 The Phone Call with the Decision Maker -- 2.3.1 Step 1: The Conversation Opening with the Anticipation Technique -- 2.3.2 Step 2: Building Trust -- 2.3.3 Step 3: Addressing Indisputable Personal Facts -- 2.3.4 Step 4: The Reason for Your Call -- 2.3.5 Step 5: Ask for Permission to Conduct Needs Assessment -- References -- 3 Follow the Course of the Road-The Needs Analysis -- Abstract -- 3.1 The Goal Assist -- 3.2 Be the Doctor -- 3.3 Shut Up and Listen! -- 3.4 Gain the Customer's Trust -- 3.5 Who Asks, Leads -- 3.6 Top Sat Nav Questions in the Needs Analysis -- 3.7 The Power of Questions -- 3.8 The Popular One Asks Many Questions -- 3.9 Distance Zones According to Edward T. Hall-Each Question in its Own Time -- 3.10 Questioning Techniques in Sales Conversations -- References | |
| 505 | 8 | |a 4 Accelerate-Making the Appointment -- Abstract -- 4.1 Appointment with Reference Technique -- 4.2 Appointment with the Assumption Technique -- 4.3 Appointment Scheduling with the Perfect-World Technique -- 4.4 "I Can See You Through the Phone!"-Interview with Telemarketing Specialist Udo Peilicke -- 5 Diversions-Objections, Pretexts and Their Treatment -- Abstract -- 5.1 The Law of Six -- 5.2 The Objection Handling as the Simplest Process in Sales -- 5.3 Handle Objections. Not Pretexts -- 5.3.1 The Pretext Terminator -- 5.3.2 Objection Handling Techniques -- 5.3.3 The Structure of Objection Handling -- 5.3.4 The Astonishment Technique -- 5.3.5 The Conditional Technique -- 5.3.6 The Provocation Technique -- 5.3.7 The Wish Technique -- 5.3.8 The Disaster Technique -- 5.3.9 The Perfect-World Technique -- 5.3.10 The Scenario Technique -- 5.3.11 Eleven Objection Handling Techniques at a Glance -- Reference -- 6 No Speed Limit-Opening the Appointment with Trust Building -- Abstract -- 7 Route Agreement-Have the Customer Confirm the Need -- Abstract -- 8 Only a Few More Meters-The Presentation of the Offer -- Abstract -- 8.1 Distinction of Feature, Advantage, Benefit -- 8.2 The FAB Technique in the Sales Conversation -- 8.3 One, Two or Three Offers? -- 9 Caution-Danger ahead-Techniques for Price Negotiation -- Abstract -- 9.1 Is the Customer Bluffing? -- 9.2 Increasing Objectives Through Granting Discounts -- 9.3 The Blocking Technique -- 9.4 Unmasking the Offer from the Competition -- 9.5 The Customer has a Counteroffer-Detecting the Desired Supplier -- 9.6 Exploring the Willingness to Suffer through Renunciation of Performance -- 9.6.1 When the Customer wants to know the Price in Advance -- 9.6.2 A Well-Filled Sales Funnel Lets You Sleep Better -- 10 You have Reached Your Destination-Closing the Sale -- Abstract -- 10.1 Looking for Buying Signals | |
| 505 | 8 | |a 10.1.1 Verbal Buying Signals -- 10.1.1.1 Yes, I Want to Buy -- 10.1.1.2 The Customer Asks Questions -- 10.1.1.3 The Customer Asks for References -- 10.1.1.4 The Customer Shares his Opinion with You Unsolicited -- 10.1.2 Body Language and Nonverbal Buying Signals -- 10.1.3 The Buying Readiness Question -- 10.2 Closing the Sale with the Next-Step Method -- 10.3 Closing the Sale with the AREA Method -- 10.4 The Technique of Irrelevance -- References -- 11 The Service Stage for Successful Implementation of objectives -- Abstract -- 11.1 Managing Too High Customer Expectations -- 11.2 Core Tasks of Advertising -- 11.3 The Design of Advertising Media-High Noon for Successful Advertising Impact -- 11.4 The USP As a New Customer Magnet -- 11.5 Asking the Customer for Service-Recommendation Marketing -- References -- Appendix | |
| 650 | 4 | |a Sales management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a McKenna, Ricky |t The Sales Sat Nav for Media Consultants |d Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2023 |z 9783658407339 |
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Datensatz im Suchindex
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| contents | Intro -- Preface -- Acknowledgment -- Contents -- About the Author -- 1 Follow the Course of the Road-The Preparation and Research Avenue -- Abstract -- 1.1 Keep Your Sales Funnel Well-Filled -- 1.2 Qualifying and Disqualifying -- 1.2.1 Does the User Base of Your Medium Match the Target Audience of the Customer? -- 1.2.2 Looking at Your Existing Customer Lists -- 1.3 Where Can You Find New Customer Potentials? -- 1.4 In Slices or in One Piece? Call in One Piece! -- 1.5 Calculate Your Ratios -- 1.6 The Importance of Trust and How it Arises -- 1.7 Knowing Your Customers -- Reference -- 2 Turn Right-Conversation Starter with Pattern Interruption -- Abstract -- 2.1 The Phone Call with the Head Office -- 2.2 The Phone Call with the Assistant -- 2.2.1 The Technique of the Counter-Question -- 2.2.2 The Expert Technique I -- 2.2.3 Expert Technique II -- 2.2.4 The Methodology of Universally Transferable Statements -- 2.2.5 The Please-Help-Me Technique (Benjamin Franklin Effect) -- 2.2.6 The Role-Reversal Technique -- 2.2.7 The Amazement Technique -- 2.3 The Phone Call with the Decision Maker -- 2.3.1 Step 1: The Conversation Opening with the Anticipation Technique -- 2.3.2 Step 2: Building Trust -- 2.3.3 Step 3: Addressing Indisputable Personal Facts -- 2.3.4 Step 4: The Reason for Your Call -- 2.3.5 Step 5: Ask for Permission to Conduct Needs Assessment -- References -- 3 Follow the Course of the Road-The Needs Analysis -- Abstract -- 3.1 The Goal Assist -- 3.2 Be the Doctor -- 3.3 Shut Up and Listen! -- 3.4 Gain the Customer's Trust -- 3.5 Who Asks, Leads -- 3.6 Top Sat Nav Questions in the Needs Analysis -- 3.7 The Power of Questions -- 3.8 The Popular One Asks Many Questions -- 3.9 Distance Zones According to Edward T. Hall-Each Question in its Own Time -- 3.10 Questioning Techniques in Sales Conversations -- References 4 Accelerate-Making the Appointment -- Abstract -- 4.1 Appointment with Reference Technique -- 4.2 Appointment with the Assumption Technique -- 4.3 Appointment Scheduling with the Perfect-World Technique -- 4.4 "I Can See You Through the Phone!"-Interview with Telemarketing Specialist Udo Peilicke -- 5 Diversions-Objections, Pretexts and Their Treatment -- Abstract -- 5.1 The Law of Six -- 5.2 The Objection Handling as the Simplest Process in Sales -- 5.3 Handle Objections. Not Pretexts -- 5.3.1 The Pretext Terminator -- 5.3.2 Objection Handling Techniques -- 5.3.3 The Structure of Objection Handling -- 5.3.4 The Astonishment Technique -- 5.3.5 The Conditional Technique -- 5.3.6 The Provocation Technique -- 5.3.7 The Wish Technique -- 5.3.8 The Disaster Technique -- 5.3.9 The Perfect-World Technique -- 5.3.10 The Scenario Technique -- 5.3.11 Eleven Objection Handling Techniques at a Glance -- Reference -- 6 No Speed Limit-Opening the Appointment with Trust Building -- Abstract -- 7 Route Agreement-Have the Customer Confirm the Need -- Abstract -- 8 Only a Few More Meters-The Presentation of the Offer -- Abstract -- 8.1 Distinction of Feature, Advantage, Benefit -- 8.2 The FAB Technique in the Sales Conversation -- 8.3 One, Two or Three Offers? -- 9 Caution-Danger ahead-Techniques for Price Negotiation -- Abstract -- 9.1 Is the Customer Bluffing? -- 9.2 Increasing Objectives Through Granting Discounts -- 9.3 The Blocking Technique -- 9.4 Unmasking the Offer from the Competition -- 9.5 The Customer has a Counteroffer-Detecting the Desired Supplier -- 9.6 Exploring the Willingness to Suffer through Renunciation of Performance -- 9.6.1 When the Customer wants to know the Price in Advance -- 9.6.2 A Well-Filled Sales Funnel Lets You Sleep Better -- 10 You have Reached Your Destination-Closing the Sale -- Abstract -- 10.1 Looking for Buying Signals 10.1.1 Verbal Buying Signals -- 10.1.1.1 Yes, I Want to Buy -- 10.1.1.2 The Customer Asks Questions -- 10.1.1.3 The Customer Asks for References -- 10.1.1.4 The Customer Shares his Opinion with You Unsolicited -- 10.1.2 Body Language and Nonverbal Buying Signals -- 10.1.3 The Buying Readiness Question -- 10.2 Closing the Sale with the Next-Step Method -- 10.3 Closing the Sale with the AREA Method -- 10.4 The Technique of Irrelevance -- References -- 11 The Service Stage for Successful Implementation of objectives -- Abstract -- 11.1 Managing Too High Customer Expectations -- 11.2 Core Tasks of Advertising -- 11.3 The Design of Advertising Media-High Noon for Successful Advertising Impact -- 11.4 The USP As a New Customer Magnet -- 11.5 Asking the Customer for Service-Recommendation Marketing -- References -- Appendix |
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| dewey-full | 658.81 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.81 |
| dewey-search | 658.81 |
| dewey-sort | 3658.81 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049408844 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:05:37Z |
| indexdate | 2024-07-10T10:06:17Z |
| institution | BVB |
| isbn | 9783658407346 |
| language | English |
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| physical | 1 Online-Ressource (224 Seiten) |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH |
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| spelling | McKenna, Ricky Verfasser aut The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials 1st ed Wiesbaden Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH 2023 ©2022 1 Online-Ressource (224 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Preface -- Acknowledgment -- Contents -- About the Author -- 1 Follow the Course of the Road-The Preparation and Research Avenue -- Abstract -- 1.1 Keep Your Sales Funnel Well-Filled -- 1.2 Qualifying and Disqualifying -- 1.2.1 Does the User Base of Your Medium Match the Target Audience of the Customer? -- 1.2.2 Looking at Your Existing Customer Lists -- 1.3 Where Can You Find New Customer Potentials? -- 1.4 In Slices or in One Piece? Call in One Piece! -- 1.5 Calculate Your Ratios -- 1.6 The Importance of Trust and How it Arises -- 1.7 Knowing Your Customers -- Reference -- 2 Turn Right-Conversation Starter with Pattern Interruption -- Abstract -- 2.1 The Phone Call with the Head Office -- 2.2 The Phone Call with the Assistant -- 2.2.1 The Technique of the Counter-Question -- 2.2.2 The Expert Technique I -- 2.2.3 Expert Technique II -- 2.2.4 The Methodology of Universally Transferable Statements -- 2.2.5 The Please-Help-Me Technique (Benjamin Franklin Effect) -- 2.2.6 The Role-Reversal Technique -- 2.2.7 The Amazement Technique -- 2.3 The Phone Call with the Decision Maker -- 2.3.1 Step 1: The Conversation Opening with the Anticipation Technique -- 2.3.2 Step 2: Building Trust -- 2.3.3 Step 3: Addressing Indisputable Personal Facts -- 2.3.4 Step 4: The Reason for Your Call -- 2.3.5 Step 5: Ask for Permission to Conduct Needs Assessment -- References -- 3 Follow the Course of the Road-The Needs Analysis -- Abstract -- 3.1 The Goal Assist -- 3.2 Be the Doctor -- 3.3 Shut Up and Listen! -- 3.4 Gain the Customer's Trust -- 3.5 Who Asks, Leads -- 3.6 Top Sat Nav Questions in the Needs Analysis -- 3.7 The Power of Questions -- 3.8 The Popular One Asks Many Questions -- 3.9 Distance Zones According to Edward T. Hall-Each Question in its Own Time -- 3.10 Questioning Techniques in Sales Conversations -- References 4 Accelerate-Making the Appointment -- Abstract -- 4.1 Appointment with Reference Technique -- 4.2 Appointment with the Assumption Technique -- 4.3 Appointment Scheduling with the Perfect-World Technique -- 4.4 "I Can See You Through the Phone!"-Interview with Telemarketing Specialist Udo Peilicke -- 5 Diversions-Objections, Pretexts and Their Treatment -- Abstract -- 5.1 The Law of Six -- 5.2 The Objection Handling as the Simplest Process in Sales -- 5.3 Handle Objections. Not Pretexts -- 5.3.1 The Pretext Terminator -- 5.3.2 Objection Handling Techniques -- 5.3.3 The Structure of Objection Handling -- 5.3.4 The Astonishment Technique -- 5.3.5 The Conditional Technique -- 5.3.6 The Provocation Technique -- 5.3.7 The Wish Technique -- 5.3.8 The Disaster Technique -- 5.3.9 The Perfect-World Technique -- 5.3.10 The Scenario Technique -- 5.3.11 Eleven Objection Handling Techniques at a Glance -- Reference -- 6 No Speed Limit-Opening the Appointment with Trust Building -- Abstract -- 7 Route Agreement-Have the Customer Confirm the Need -- Abstract -- 8 Only a Few More Meters-The Presentation of the Offer -- Abstract -- 8.1 Distinction of Feature, Advantage, Benefit -- 8.2 The FAB Technique in the Sales Conversation -- 8.3 One, Two or Three Offers? -- 9 Caution-Danger ahead-Techniques for Price Negotiation -- Abstract -- 9.1 Is the Customer Bluffing? -- 9.2 Increasing Objectives Through Granting Discounts -- 9.3 The Blocking Technique -- 9.4 Unmasking the Offer from the Competition -- 9.5 The Customer has a Counteroffer-Detecting the Desired Supplier -- 9.6 Exploring the Willingness to Suffer through Renunciation of Performance -- 9.6.1 When the Customer wants to know the Price in Advance -- 9.6.2 A Well-Filled Sales Funnel Lets You Sleep Better -- 10 You have Reached Your Destination-Closing the Sale -- Abstract -- 10.1 Looking for Buying Signals 10.1.1 Verbal Buying Signals -- 10.1.1.1 Yes, I Want to Buy -- 10.1.1.2 The Customer Asks Questions -- 10.1.1.3 The Customer Asks for References -- 10.1.1.4 The Customer Shares his Opinion with You Unsolicited -- 10.1.2 Body Language and Nonverbal Buying Signals -- 10.1.3 The Buying Readiness Question -- 10.2 Closing the Sale with the Next-Step Method -- 10.3 Closing the Sale with the AREA Method -- 10.4 The Technique of Irrelevance -- References -- 11 The Service Stage for Successful Implementation of objectives -- Abstract -- 11.1 Managing Too High Customer Expectations -- 11.2 Core Tasks of Advertising -- 11.3 The Design of Advertising Media-High Noon for Successful Advertising Impact -- 11.4 The USP As a New Customer Magnet -- 11.5 Asking the Customer for Service-Recommendation Marketing -- References -- Appendix Sales management Erscheint auch als Druck-Ausgabe McKenna, Ricky The Sales Sat Nav for Media Consultants Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2023 9783658407339 |
| spellingShingle | McKenna, Ricky The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials Intro -- Preface -- Acknowledgment -- Contents -- About the Author -- 1 Follow the Course of the Road-The Preparation and Research Avenue -- Abstract -- 1.1 Keep Your Sales Funnel Well-Filled -- 1.2 Qualifying and Disqualifying -- 1.2.1 Does the User Base of Your Medium Match the Target Audience of the Customer? -- 1.2.2 Looking at Your Existing Customer Lists -- 1.3 Where Can You Find New Customer Potentials? -- 1.4 In Slices or in One Piece? Call in One Piece! -- 1.5 Calculate Your Ratios -- 1.6 The Importance of Trust and How it Arises -- 1.7 Knowing Your Customers -- Reference -- 2 Turn Right-Conversation Starter with Pattern Interruption -- Abstract -- 2.1 The Phone Call with the Head Office -- 2.2 The Phone Call with the Assistant -- 2.2.1 The Technique of the Counter-Question -- 2.2.2 The Expert Technique I -- 2.2.3 Expert Technique II -- 2.2.4 The Methodology of Universally Transferable Statements -- 2.2.5 The Please-Help-Me Technique (Benjamin Franklin Effect) -- 2.2.6 The Role-Reversal Technique -- 2.2.7 The Amazement Technique -- 2.3 The Phone Call with the Decision Maker -- 2.3.1 Step 1: The Conversation Opening with the Anticipation Technique -- 2.3.2 Step 2: Building Trust -- 2.3.3 Step 3: Addressing Indisputable Personal Facts -- 2.3.4 Step 4: The Reason for Your Call -- 2.3.5 Step 5: Ask for Permission to Conduct Needs Assessment -- References -- 3 Follow the Course of the Road-The Needs Analysis -- Abstract -- 3.1 The Goal Assist -- 3.2 Be the Doctor -- 3.3 Shut Up and Listen! -- 3.4 Gain the Customer's Trust -- 3.5 Who Asks, Leads -- 3.6 Top Sat Nav Questions in the Needs Analysis -- 3.7 The Power of Questions -- 3.8 The Popular One Asks Many Questions -- 3.9 Distance Zones According to Edward T. Hall-Each Question in its Own Time -- 3.10 Questioning Techniques in Sales Conversations -- References 4 Accelerate-Making the Appointment -- Abstract -- 4.1 Appointment with Reference Technique -- 4.2 Appointment with the Assumption Technique -- 4.3 Appointment Scheduling with the Perfect-World Technique -- 4.4 "I Can See You Through the Phone!"-Interview with Telemarketing Specialist Udo Peilicke -- 5 Diversions-Objections, Pretexts and Their Treatment -- Abstract -- 5.1 The Law of Six -- 5.2 The Objection Handling as the Simplest Process in Sales -- 5.3 Handle Objections. Not Pretexts -- 5.3.1 The Pretext Terminator -- 5.3.2 Objection Handling Techniques -- 5.3.3 The Structure of Objection Handling -- 5.3.4 The Astonishment Technique -- 5.3.5 The Conditional Technique -- 5.3.6 The Provocation Technique -- 5.3.7 The Wish Technique -- 5.3.8 The Disaster Technique -- 5.3.9 The Perfect-World Technique -- 5.3.10 The Scenario Technique -- 5.3.11 Eleven Objection Handling Techniques at a Glance -- Reference -- 6 No Speed Limit-Opening the Appointment with Trust Building -- Abstract -- 7 Route Agreement-Have the Customer Confirm the Need -- Abstract -- 8 Only a Few More Meters-The Presentation of the Offer -- Abstract -- 8.1 Distinction of Feature, Advantage, Benefit -- 8.2 The FAB Technique in the Sales Conversation -- 8.3 One, Two or Three Offers? -- 9 Caution-Danger ahead-Techniques for Price Negotiation -- Abstract -- 9.1 Is the Customer Bluffing? -- 9.2 Increasing Objectives Through Granting Discounts -- 9.3 The Blocking Technique -- 9.4 Unmasking the Offer from the Competition -- 9.5 The Customer has a Counteroffer-Detecting the Desired Supplier -- 9.6 Exploring the Willingness to Suffer through Renunciation of Performance -- 9.6.1 When the Customer wants to know the Price in Advance -- 9.6.2 A Well-Filled Sales Funnel Lets You Sleep Better -- 10 You have Reached Your Destination-Closing the Sale -- Abstract -- 10.1 Looking for Buying Signals 10.1.1 Verbal Buying Signals -- 10.1.1.1 Yes, I Want to Buy -- 10.1.1.2 The Customer Asks Questions -- 10.1.1.3 The Customer Asks for References -- 10.1.1.4 The Customer Shares his Opinion with You Unsolicited -- 10.1.2 Body Language and Nonverbal Buying Signals -- 10.1.3 The Buying Readiness Question -- 10.2 Closing the Sale with the Next-Step Method -- 10.3 Closing the Sale with the AREA Method -- 10.4 The Technique of Irrelevance -- References -- 11 The Service Stage for Successful Implementation of objectives -- Abstract -- 11.1 Managing Too High Customer Expectations -- 11.2 Core Tasks of Advertising -- 11.3 The Design of Advertising Media-High Noon for Successful Advertising Impact -- 11.4 The USP As a New Customer Magnet -- 11.5 Asking the Customer for Service-Recommendation Marketing -- References -- Appendix Sales management |
| title | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_auth | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_exact_search | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_exact_search_txtP | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_full | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_fullStr | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_full_unstemmed | The Sales Sat Nav for Media Consultants The Roadmap to More Revenue in the Sale of Advertising Materials |
| title_short | The Sales Sat Nav for Media Consultants |
| title_sort | the sales sat nav for media consultants the roadmap to more revenue in the sale of advertising materials |
| title_sub | The Roadmap to More Revenue in the Sale of Advertising Materials |
| topic | Sales management |
| topic_facet | Sales management |
| work_keys_str_mv | AT mckennaricky thesalessatnavformediaconsultantstheroadmaptomorerevenueinthesaleofadvertisingmaterials |