Dealing with Socially Responsible Consumers: Studies in Marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
2023
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (587 Seiten) |
| ISBN: | 9789811944574 |
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| 505 | 8 | |a Intro -- Acknowledgments -- Editorial Advisors -- List of Reviewers -- Contents -- Editor and Contributors -- About the Editor -- Contributors -- List of Figures -- List of Tables -- An Overview of Different Approaches to Dealing with Socially Responsible Consumers -- Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World -- 1 Introduction: The Mission -- 2 Development: The Way -- 3 Closing: The Message -- Recommended Readings -- Socially Responsible Marketing in Emerging Economies -- 1 Introduction -- 2 Emerging Economies -- 2.1 Market Heterogeneity -- 2.2 Sociopolitical Governance -- 2.3 Unbranded Competition -- 2.4 Chronic Shortage of Resources -- 2.5 Inadequate Infrastructure -- 3 Turkey's "Best" Practices -- 4 Opinion Leaders' View on CSR and SRMA in Turkey -- 4.1 Approaching CSR Without a Hierarchy -- 4.2 Approaching CSR as a Tribe -- 4.3 Approaching CSR Sincerely -- 4.4 Approaching CSR Radically -- 5 Conclusion -- References -- Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? -- 1 Introduction -- 2 Social Welfare and Consumption -- 3 Circular Economy: Between N-BSW and Consumption -- 4 Does the Circular Economy Fit in with Socially Responsible Consumption? -- 5 Conclusion -- References -- Sharing Economy: The Concepts and Cases -- 1 Introduction -- 2 Enablers of Collaborative Consumption -- 3 Prominent Themes and Theories -- 4 Conclusions and Agenda for Future Research -- References -- Collaborative Consumption: The Future of Sharing Economy -- 1 Introduction -- 2 CC: Technological Amalgamation of Ownership and Sharing Economy -- 3 The Triadic Framework of Consumer Collaboration (CC) -- 3.1 Customer -- 3.2 Peer Service Provider -- 3.3 Platform Provider -- 4 The Future of Collaborative Consumption | |
| 505 | 8 | |a 5 Vignettes on Collaborative Consumption -- References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 Directions for Future Work -- References -- Socially Responsible Consumption and Marketing in Practice -- 1 Introduction -- 2 The Rise of Social Media -- 3 Social Media and Social Activism -- 4 Social Media for Social Change -- 4.1 Case Study: #PayUp -- 4.1.1 #PayUp Campaign Partners and Supporters -- 4.1.2 Campaign Accomplishments -- 4.1.3 Learnings/Implications -- 4.2 Case Study: #HashtagRevolt -- 4.2.1 #HashtagRevolt Campaign Partners and Supporters -- 4.2.2 Campaign Accomplishments -- 4.2.3 Learnings and Implications -- 5 Issues, Limitations, and Next Steps -- References -- Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior -- 1 Introduction -- 2 Segments -- 2.1 Environmental Consciousness -- 2.1.1 "Green Need not Be Expensive"-The IKEA Way | |
| 505 | 8 | |a 2.1.2 Green = Less Effective? -- 2.1.3 Tesla-"Green & -- Powerful" -- 2.1.4 The Green Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission | |
| 505 | 8 | |a 4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR. | |
| 505 | 8 | |a 3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption | |
| 505 | 8 | |a 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy | |
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| author | Bhattacharyya, Jishnu |
| author_facet | Bhattacharyya, Jishnu |
| author_role | aut |
| author_sort | Bhattacharyya, Jishnu |
| author_variant | j b jb |
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| contents | Intro -- Acknowledgments -- Editorial Advisors -- List of Reviewers -- Contents -- Editor and Contributors -- About the Editor -- Contributors -- List of Figures -- List of Tables -- An Overview of Different Approaches to Dealing with Socially Responsible Consumers -- Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World -- 1 Introduction: The Mission -- 2 Development: The Way -- 3 Closing: The Message -- Recommended Readings -- Socially Responsible Marketing in Emerging Economies -- 1 Introduction -- 2 Emerging Economies -- 2.1 Market Heterogeneity -- 2.2 Sociopolitical Governance -- 2.3 Unbranded Competition -- 2.4 Chronic Shortage of Resources -- 2.5 Inadequate Infrastructure -- 3 Turkey's "Best" Practices -- 4 Opinion Leaders' View on CSR and SRMA in Turkey -- 4.1 Approaching CSR Without a Hierarchy -- 4.2 Approaching CSR as a Tribe -- 4.3 Approaching CSR Sincerely -- 4.4 Approaching CSR Radically -- 5 Conclusion -- References -- Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? -- 1 Introduction -- 2 Social Welfare and Consumption -- 3 Circular Economy: Between N-BSW and Consumption -- 4 Does the Circular Economy Fit in with Socially Responsible Consumption? -- 5 Conclusion -- References -- Sharing Economy: The Concepts and Cases -- 1 Introduction -- 2 Enablers of Collaborative Consumption -- 3 Prominent Themes and Theories -- 4 Conclusions and Agenda for Future Research -- References -- Collaborative Consumption: The Future of Sharing Economy -- 1 Introduction -- 2 CC: Technological Amalgamation of Ownership and Sharing Economy -- 3 The Triadic Framework of Consumer Collaboration (CC) -- 3.1 Customer -- 3.2 Peer Service Provider -- 3.3 Platform Provider -- 4 The Future of Collaborative Consumption 5 Vignettes on Collaborative Consumption -- References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 Directions for Future Work -- References -- Socially Responsible Consumption and Marketing in Practice -- 1 Introduction -- 2 The Rise of Social Media -- 3 Social Media and Social Activism -- 4 Social Media for Social Change -- 4.1 Case Study: #PayUp -- 4.1.1 #PayUp Campaign Partners and Supporters -- 4.1.2 Campaign Accomplishments -- 4.1.3 Learnings/Implications -- 4.2 Case Study: #HashtagRevolt -- 4.2.1 #HashtagRevolt Campaign Partners and Supporters -- 4.2.2 Campaign Accomplishments -- 4.2.3 Learnings and Implications -- 5 Issues, Limitations, and Next Steps -- References -- Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior -- 1 Introduction -- 2 Segments -- 2.1 Environmental Consciousness -- 2.1.1 "Green Need not Be Expensive"-The IKEA Way 2.1.2 Green = Less Effective? -- 2.1.3 Tesla-"Green & -- Powerful" -- 2.1.4 The Green Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission 4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR. 3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy |
| ctrlnum | (ZDB-30-PQE)EBC7165894 (ZDB-30-PAD)EBC7165894 (ZDB-89-EBL)EBL7165894 (OCoLC)1363107753 (DE-599)BVBBV049408803 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 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Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield 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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049408803 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:05:37Z |
| indexdate | 2024-07-20T04:08:36Z |
| institution | BVB |
| isbn | 9789811944574 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034735887 |
| oclc_num | 1363107753 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (587 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Bhattacharyya, Jishnu Verfasser aut Dealing with Socially Responsible Consumers Studies in Marketing 1st ed Singapore Palgrave Macmillan 2023 ©2022 1 Online-Ressource (587 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Acknowledgments -- Editorial Advisors -- List of Reviewers -- Contents -- Editor and Contributors -- About the Editor -- Contributors -- List of Figures -- List of Tables -- An Overview of Different Approaches to Dealing with Socially Responsible Consumers -- Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World -- 1 Introduction: The Mission -- 2 Development: The Way -- 3 Closing: The Message -- Recommended Readings -- Socially Responsible Marketing in Emerging Economies -- 1 Introduction -- 2 Emerging Economies -- 2.1 Market Heterogeneity -- 2.2 Sociopolitical Governance -- 2.3 Unbranded Competition -- 2.4 Chronic Shortage of Resources -- 2.5 Inadequate Infrastructure -- 3 Turkey's "Best" Practices -- 4 Opinion Leaders' View on CSR and SRMA in Turkey -- 4.1 Approaching CSR Without a Hierarchy -- 4.2 Approaching CSR as a Tribe -- 4.3 Approaching CSR Sincerely -- 4.4 Approaching CSR Radically -- 5 Conclusion -- References -- Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? -- 1 Introduction -- 2 Social Welfare and Consumption -- 3 Circular Economy: Between N-BSW and Consumption -- 4 Does the Circular Economy Fit in with Socially Responsible Consumption? -- 5 Conclusion -- References -- Sharing Economy: The Concepts and Cases -- 1 Introduction -- 2 Enablers of Collaborative Consumption -- 3 Prominent Themes and Theories -- 4 Conclusions and Agenda for Future Research -- References -- Collaborative Consumption: The Future of Sharing Economy -- 1 Introduction -- 2 CC: Technological Amalgamation of Ownership and Sharing Economy -- 3 The Triadic Framework of Consumer Collaboration (CC) -- 3.1 Customer -- 3.2 Peer Service Provider -- 3.3 Platform Provider -- 4 The Future of Collaborative Consumption 5 Vignettes on Collaborative Consumption -- References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 Directions for Future Work -- References -- Socially Responsible Consumption and Marketing in Practice -- 1 Introduction -- 2 The Rise of Social Media -- 3 Social Media and Social Activism -- 4 Social Media for Social Change -- 4.1 Case Study: #PayUp -- 4.1.1 #PayUp Campaign Partners and Supporters -- 4.1.2 Campaign Accomplishments -- 4.1.3 Learnings/Implications -- 4.2 Case Study: #HashtagRevolt -- 4.2.1 #HashtagRevolt Campaign Partners and Supporters -- 4.2.2 Campaign Accomplishments -- 4.2.3 Learnings and Implications -- 5 Issues, Limitations, and Next Steps -- References -- Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior -- 1 Introduction -- 2 Segments -- 2.1 Environmental Consciousness -- 2.1.1 "Green Need not Be Expensive"-The IKEA Way 2.1.2 Green = Less Effective? -- 2.1.3 Tesla-"Green & -- Powerful" -- 2.1.4 The Green Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission 4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR. 3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy Marketing Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziomarketing (DE-588)4116549-4 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 Erscheint auch als Druck-Ausgabe Bhattacharyya, Jishnu Dealing with Socially Responsible Consumers Singapore : Palgrave Macmillan,c2023 9789811944567 |
| spellingShingle | Bhattacharyya, Jishnu Dealing with Socially Responsible Consumers Studies in Marketing Intro -- Acknowledgments -- Editorial Advisors -- List of Reviewers -- Contents -- Editor and Contributors -- About the Editor -- Contributors -- List of Figures -- List of Tables -- An Overview of Different Approaches to Dealing with Socially Responsible Consumers -- Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World -- 1 Introduction: The Mission -- 2 Development: The Way -- 3 Closing: The Message -- Recommended Readings -- Socially Responsible Marketing in Emerging Economies -- 1 Introduction -- 2 Emerging Economies -- 2.1 Market Heterogeneity -- 2.2 Sociopolitical Governance -- 2.3 Unbranded Competition -- 2.4 Chronic Shortage of Resources -- 2.5 Inadequate Infrastructure -- 3 Turkey's "Best" Practices -- 4 Opinion Leaders' View on CSR and SRMA in Turkey -- 4.1 Approaching CSR Without a Hierarchy -- 4.2 Approaching CSR as a Tribe -- 4.3 Approaching CSR Sincerely -- 4.4 Approaching CSR Radically -- 5 Conclusion -- References -- Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? -- 1 Introduction -- 2 Social Welfare and Consumption -- 3 Circular Economy: Between N-BSW and Consumption -- 4 Does the Circular Economy Fit in with Socially Responsible Consumption? -- 5 Conclusion -- References -- Sharing Economy: The Concepts and Cases -- 1 Introduction -- 2 Enablers of Collaborative Consumption -- 3 Prominent Themes and Theories -- 4 Conclusions and Agenda for Future Research -- References -- Collaborative Consumption: The Future of Sharing Economy -- 1 Introduction -- 2 CC: Technological Amalgamation of Ownership and Sharing Economy -- 3 The Triadic Framework of Consumer Collaboration (CC) -- 3.1 Customer -- 3.2 Peer Service Provider -- 3.3 Platform Provider -- 4 The Future of Collaborative Consumption 5 Vignettes on Collaborative Consumption -- References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 Directions for Future Work -- References -- Socially Responsible Consumption and Marketing in Practice -- 1 Introduction -- 2 The Rise of Social Media -- 3 Social Media and Social Activism -- 4 Social Media for Social Change -- 4.1 Case Study: #PayUp -- 4.1.1 #PayUp Campaign Partners and Supporters -- 4.1.2 Campaign Accomplishments -- 4.1.3 Learnings/Implications -- 4.2 Case Study: #HashtagRevolt -- 4.2.1 #HashtagRevolt Campaign Partners and Supporters -- 4.2.2 Campaign Accomplishments -- 4.2.3 Learnings and Implications -- 5 Issues, Limitations, and Next Steps -- References -- Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior -- 1 Introduction -- 2 Segments -- 2.1 Environmental Consciousness -- 2.1.1 "Green Need not Be Expensive"-The IKEA Way 2.1.2 Green = Less Effective? -- 2.1.3 Tesla-"Green & -- Powerful" -- 2.1.4 The Green Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission 4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR. 3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy Marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4116549-4 (DE-588)4143413-4 |
| title | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_auth | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_exact_search | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_exact_search_txtP | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_full | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_fullStr | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_full_unstemmed | Dealing with Socially Responsible Consumers Studies in Marketing |
| title_short | Dealing with Socially Responsible Consumers |
| title_sort | dealing with socially responsible consumers studies in marketing |
| title_sub | Studies in Marketing |
| topic | Marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing Corporate Social Responsibility Soziomarketing Aufsatzsammlung |
| work_keys_str_mv | AT bhattacharyyajishnu dealingwithsociallyresponsibleconsumersstudiesinmarketing |