Fast politics: propaganda in the age of TikTok
The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the trans...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2023
|
| Schriftenreihe: | The language of politics
|
| Schlagworte: | |
| Zusammenfassung: | The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages.Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all.The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain.The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium |
| Beschreibung: | xvi, 196 Seiten Illustrationen, Diagramme |
| ISBN: | 9789819951093 |
Internformat
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| 520 | |a The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages.Within this context, the volume pursues two main objectives. | ||
| 520 | |a First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all.The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. | ||
| 520 | |a Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain.The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium | ||
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| spelling | Fast politics propaganda in the age of TikTok Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García Singapore Springer 2023 xvi, 196 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier The language of politics The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages.Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all.The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain.The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium Social media Journalism Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf TikTok (DE-588)1243555017 gnd rswk-swf Hardcover, Softcover / Politikwissenschaft/Allgemeines, Lexika (DE-588)4143413-4 Aufsatzsammlung gnd-content TikTok (DE-588)1243555017 s Social Media (DE-588)4639271-3 s Politische Kommunikation (DE-588)4134262-8 s DE-604 Pérez Rastrilla, Laura edt wpr aut Sapag M., Pablo (DE-588)1057424218 edt wpr aut Recio García, Armando edt wpr aut Erscheint auch als Online-Ausgabe 978-981-99-5110-9 |
| spellingShingle | Pérez Rastrilla, Laura Sapag M., Pablo Recio García, Armando Fast politics propaganda in the age of TikTok Social media Journalism Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Social Media (DE-588)4639271-3 gnd TikTok (DE-588)1243555017 gnd |
| subject_GND | (DE-588)4134262-8 (DE-588)4639271-3 (DE-588)1243555017 (DE-588)4143413-4 |
| title | Fast politics propaganda in the age of TikTok |
| title_auth | Fast politics propaganda in the age of TikTok |
| title_exact_search | Fast politics propaganda in the age of TikTok |
| title_exact_search_txtP | Fast politics propaganda in the age of TikTok |
| title_full | Fast politics propaganda in the age of TikTok Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García |
| title_fullStr | Fast politics propaganda in the age of TikTok Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García |
| title_full_unstemmed | Fast politics propaganda in the age of TikTok Laura Pérez Rastrilla, Pablo Sapag M., Armando Recio García |
| title_short | Fast politics |
| title_sort | fast politics propaganda in the age of tiktok |
| title_sub | propaganda in the age of TikTok |
| topic | Social media Journalism Communication in politics Politische Kommunikation (DE-588)4134262-8 gnd Social Media (DE-588)4639271-3 gnd TikTok (DE-588)1243555017 gnd |
| topic_facet | Social media Journalism Communication in politics Politische Kommunikation Social Media TikTok Aufsatzsammlung |
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