The search: how Google and its rivals rewrote the rules of business and transformed our culture
[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology seg...
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York, NY
Portfolio
2005
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Schlagworte: | |
Zusammenfassung: | [In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. |
Beschreibung: | 1 Online-Ressource (311 Seiten) Illustrationen |
ISBN: | 9781101218419 |
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institution | BVB |
isbn | 9781101218419 |
language | English |
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spelling | Battelle, John aut The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle New York, NY Portfolio 2005 1 Online-Ressource (311 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier [In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. Google LLC (DE-588)10122609-3 gnd rswk-swf Geschichte gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Web Services (DE-588)4691234-4 gnd rswk-swf Google LLC (DE-588)10122609-3 b Geschichte z DE-604 Electronic Commerce (DE-588)4592128-3 s Web Services (DE-588)4691234-4 s Internet (DE-588)4308416-3 s Suchmaschine (DE-588)4423007-2 s Wirtschaft (DE-588)4066399-1 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-1-59184-088-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Battelle, John The search how Google and its rivals rewrote the rules of business and transformed our culture Google LLC (DE-588)10122609-3 gnd Wirtschaft (DE-588)4066399-1 gnd Internet (DE-588)4308416-3 gnd Suchmaschine (DE-588)4423007-2 gnd Electronic Commerce (DE-588)4592128-3 gnd Web Services (DE-588)4691234-4 gnd |
subject_GND | (DE-588)10122609-3 (DE-588)4066399-1 (DE-588)4308416-3 (DE-588)4423007-2 (DE-588)4592128-3 (DE-588)4691234-4 |
title | The search how Google and its rivals rewrote the rules of business and transformed our culture |
title_auth | The search how Google and its rivals rewrote the rules of business and transformed our culture |
title_exact_search | The search how Google and its rivals rewrote the rules of business and transformed our culture |
title_exact_search_txtP | The search how Google and its rivals rewrote the rules of business and transformed our culture |
title_full | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
title_fullStr | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
title_full_unstemmed | The search how Google and its rivals rewrote the rules of business and transformed our culture John Battelle |
title_short | The search |
title_sort | the search how google and its rivals rewrote the rules of business and transformed our culture |
title_sub | how Google and its rivals rewrote the rules of business and transformed our culture |
topic | Google LLC (DE-588)10122609-3 gnd Wirtschaft (DE-588)4066399-1 gnd Internet (DE-588)4308416-3 gnd Suchmaschine (DE-588)4423007-2 gnd Electronic Commerce (DE-588)4592128-3 gnd Web Services (DE-588)4691234-4 gnd |
topic_facet | Google LLC Wirtschaft Internet Suchmaschine Electronic Commerce Web Services |
work_keys_str_mv | AT battellejohn thesearchhowgoogleanditsrivalsrewrotetherulesofbusinessandtransformedourculture |