Luxury Fashion and Media Communication: Between the Material and Immaterial
Using image and film advertisements, interviews, social media and public and private archives, <i>Luxury Fashion and Media Communication</i> offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Bloomsbury Visual Arts
2023
|
| Ausgabe: | 1st edition |
| Schlagworte: | |
| Online-Zugang: | DE-523 DE-523 URL des Erstveröffentlichers |
| Zusammenfassung: | Using image and film advertisements, interviews, social media and public and private archives, <i>Luxury Fashion and Media Communication</i> offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, <i>Luxury Fashion and Media Communication</i> reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury |
| Beschreibung: | 1 Online-Ressource (viii, 220 Seiten) |
| ISBN: | 9781350291096 9781350291072 9781350291089 |
| DOI: | 10.5040/9781350291096 |
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| isbn | 9781350291096 9781350291072 9781350291089 |
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| spelling | Luxury Fashion and Media Communication Between the Material and Immaterial edited by Paula von Wachenfeldt and Magdalena Petersson McIntyre 1st edition London Bloomsbury Visual Arts 2023 1 Online-Ressource (viii, 220 Seiten) txt rdacontent c rdamedia cr rdacarrier Using image and film advertisements, interviews, social media and public and private archives, <i>Luxury Fashion and Media Communication</i> offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, <i>Luxury Fashion and Media Communication</i> reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury Marketing (DE-588)4037589-4 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Advertising & society Fashion & society Fashion & textiles: design Electronic books Modebranche (DE-588)4123782-1 s Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Petersson McIntyre, Magdalena Sonstige (DE-588)1079011544 oth Wachenfeldt, Paula von 1968- Sonstige (DE-588)1076419992 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-3502-9106-5 https://doi.org/10.5040/9781350291096?locatt=label:secondary_bloomsburyCollections Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Luxury Fashion and Media Communication Between the Material and Immaterial Marketing (DE-588)4037589-4 gnd Modebranche (DE-588)4123782-1 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123782-1 (DE-588)4192135-5 (DE-588)4144679-3 |
| title | Luxury Fashion and Media Communication Between the Material and Immaterial |
| title_auth | Luxury Fashion and Media Communication Between the Material and Immaterial |
| title_exact_search | Luxury Fashion and Media Communication Between the Material and Immaterial |
| title_exact_search_txtP | Luxury Fashion and Media Communication Between the Material and Immaterial |
| title_full | Luxury Fashion and Media Communication Between the Material and Immaterial edited by Paula von Wachenfeldt and Magdalena Petersson McIntyre |
| title_fullStr | Luxury Fashion and Media Communication Between the Material and Immaterial edited by Paula von Wachenfeldt and Magdalena Petersson McIntyre |
| title_full_unstemmed | Luxury Fashion and Media Communication Between the Material and Immaterial edited by Paula von Wachenfeldt and Magdalena Petersson McIntyre |
| title_short | Luxury Fashion and Media Communication |
| title_sort | luxury fashion and media communication between the material and immaterial |
| title_sub | Between the Material and Immaterial |
| topic | Marketing (DE-588)4037589-4 gnd Modebranche (DE-588)4123782-1 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Modebranche Luxusware Markenpolitik |
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