Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer Nature Singapore
2023
Singapore Palgrave Macmillan |
| Ausgabe: | 1st ed. 2023 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIII, 281 p. 23 illus., 22 illus. in color) |
| ISBN: | 9789819940011 |
| DOI: | 10.1007/978-981-99-4001-1 |
Internformat
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| discipline | Wirtschaftswissenschaften |
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| edition | 1st ed. 2023 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:02:47Z |
| indexdate | 2024-12-28T04:01:45Z |
| institution | BVB |
| isbn | 9789819940011 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034724843 |
| oclc_num | 1409118303 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIII, 281 p. 23 illus., 22 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Nature Singapore Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Sutherland, Karen E. Barker, Richie Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| title | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_auth | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_exact_search | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_exact_search_txtP | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_full | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice by Karen E. Sutherland, Richie Barker |
| title_fullStr | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice by Karen E. Sutherland, Richie Barker |
| title_full_unstemmed | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice by Karen E. Sutherland, Richie Barker |
| title_short | Transmedia Brand Storytelling |
| title_sort | transmedia brand storytelling immersive experiences from theory to practice |
| title_sub | Immersive Experiences from Theory to Practice |
| topic | Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| topic_facet | Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| url | https://doi.org/10.1007/978-981-99-4001-1 |
| work_keys_str_mv | AT sutherlandkarene transmediabrandstorytellingimmersiveexperiencesfromtheorytopractice AT barkerrichie transmediabrandstorytellingimmersiveexperiencesfromtheorytopractice |