Digital transformation and corporate branding: opportunities and pitfalls for identity and reputation management
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2024
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| Schriftenreihe: | Routledge studies in marketing
33 |
| Schlagworte: | |
| Online-Zugang: | DE-188 DE-91 Volltext |
| Beschreibung: | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003263784 |
| DOI: | 10.4324/9781003263784 |
Internformat
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Datensatz im Suchindex
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| author_facet | Cuomo, Maria Teresa Cuomo, Maria Teresa Foroudi, Pantea 1974- |
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| author_sort | Cuomo, Maria Teresa |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003263784 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:02:32Z |
| indexdate | 2024-10-11T08:00:35Z |
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| isbn | 9781003263784 |
| language | English |
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| physical | 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme |
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| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi London ; New York Routledge, Taylor & Francis Group 2024 1 Online-Ressource (xv, 307 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing 33 (DE-588)4143413-4 Aufsatzsammlung gnd-content Cuomo, Maria Teresa (DE-588)1319352316 edt aut Foroudi, Pantea 1974- (DE-588)1202862934 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-032-20485-7 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-20487-1 Routledge studies in marketing 33 (DE-604)BV046290810 33 https://doi.org/10.4324/9781003263784 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cuomo, Maria Teresa Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management Routledge studies in marketing |
| subject_GND | (DE-588)4143413-4 |
| title | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_auth | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_exact_search | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_exact_search_txtP | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_full | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_fullStr | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_full_unstemmed | Digital transformation and corporate branding opportunities and pitfalls for identity and reputation management edited by Maria Teresa Cuomo and Pantea Foroudi |
| title_short | Digital transformation and corporate branding |
| title_sort | digital transformation and corporate branding opportunities and pitfalls for identity and reputation management |
| title_sub | opportunities and pitfalls for identity and reputation management |
| topic_facet | Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003263784 |
| volume_link | (DE-604)BV046290810 |
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