Profit from your podcast: proven strategies to turn listeners into a livelihood
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Allworth Press
[2020]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 0 |
| Beschreibung: | xiv, 175 Seiten 228 gr. |
| ISBN: | 9781621537724 |
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Datensatz im Suchindex
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| adam_text | Contents Preface: Did You Have a Lemonade Stand? xi Introduction: Meet Your Author xiii Why I Wrote This Book Let’s Be Realistic xiii xiii Chapter 11 The Power of Podcasting 1 Podcasting Benefits What This Book Is and What This Book Is Not The Power of the Niche Explained The Profit from Your Podcast Companion Course 1 5 5 5 Chapter 21 Get an Audience 7 First Things First—Who Is Your Audience and Do They Have Any Money? No Audience—No Money Content Is King Your Goal Is NOT the Apple Charts Content Doesn’t Grow on Trees Don’t Do This Do Things That Bigger Shows Can’t Give Your Audience Something to Talk About How to Grow Your Audience Never Lose Their Trust Growing Your Audience with a Partner 7 7 8 10 11 12 13 13 14 16 1? Chapter 31 Presentation Is Queen 23 Is Your Podcast Advertiser Friendly? Nobody Likes a Bad Infomercial Content That Forwards Your Goal While Enticing Your Audience The Law of Reciprocity More Touches Equals More Sales Feed the Search Engines 25 26 27 28 29 29 Chapter 41 How to Make Money with a Podcast 31 Chapter 51 Selling Your Products 33 Selling a Book Selling Consulting Selling a Service Selling a Product You Manufacture Selling Swag 36 37 38 39 39
Selling a Membership Site Insights from Running Membership Sites Charging Your Guests to Appear on Your Show Pricing Your Products and Services 40 41 43 45 Chapter 61 Sponsorship The Power of the Niche Does Podcast Advertising Work? The Influence of Radio Ads on Podcast Advertising Podcast Download Numbers Setting Advertiser Expectations Setting Podcaster Expectations Reporting and Billing Getting Paid More Fun with Math Dynamic Ads Making a Living with Advertisements Alone Criteria for Choosing Sponsors Creating a Media Kit The Advertising Contract Choosing a Price for Your Advertising Real-Life Example: Glenn the Geek and the Horse Radio Network How Do I Find Sponsors? Website and Newsletter 49 49 50 50 51 Chapter 71 Affiliate Marketing Be Careful with Your Words Hundreds of Dollars... $ 1.50 at a Time 71 71 72 Tips for Successful Affiliate Marketing Affiliate Jargon Strategies for Affiliate Marketing The Top Affiliate Networks The Downside of Affiliate Marketing How to Pick an Affiliate Network A Deeper Dive into Affiliate Marketing 74 80 81 84 87 88 90 Chapter 81 Crowdfunding The Joy of 3 Percent When Should You Launch a Crowdfunding Campaign? Patreon.com Jonathan Oakes, Trivial Warfare: Real-Life Lessons from Patreon The One Thing Patreon Does That Often Gets Overlooked Patreon Isn’t Working for Me Patreon Isn’t the Only Option 53 54 54 54 55 55 57 57 59 60 62 64 65 66 91 91 92 94 102 108 109 11°
Chapter 91 Live Events Kickstarter Campaigns Flynnconl Live Events Are Blowing Up What If You Can’t Sell Out a Theater? Go to a Pre-Existing Event with Your Fans Things You Wish You Had Thought of Ahead of Time Mark Bologna—Beyond Bourbon Street Joe Saul- Sehy— Stacking Benjamins Glenn Hebert’s Radiothon Holiday Promotion Glenn Hebert: Horse Lovers Cruise Local Podcast Events Chapter 101 Opportunities Speaking Gigs 111 111 111 112 113 114 114 116 116 119 121 121 123 Other Opportunities 123 131 Chapter 11 i Free Stuff 135 Chapter 121 Should 1 Start a Podcast Network? 137 137 Two Types of Networks Should I Join a Podcast Network? Chapter 13 | How Much Money Do You Want to Make? What You Need to Do to Bring Home $60,000 Chapter 141 One Last Way Podcasters Generate Income 139 141 141 They Want to Learn Podcasting from YOU 143 143 Chapter 151 So You Want to Quit Your Day Job? Multiple Streams of Income Podcasting for a Living 145 145 147 Conclusion 151 Appendix 1 Tools 153 Speaking Resources Selling Your Own Products Membership Site Tools Private RSS Feeds Merchandise/Swag Affiliate Tools Miscellaneous Tools for Your Business 153 154 156 160 162 162 164 About the Author 166 Index 167
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| adam_txt |
Contents Preface: Did You Have a Lemonade Stand? xi Introduction: Meet Your Author xiii Why I Wrote This Book Let’s Be Realistic xiii xiii Chapter 11 The Power of Podcasting 1 Podcasting Benefits What This Book Is and What This Book Is Not The Power of the Niche Explained The Profit from Your Podcast Companion Course 1 5 5 5 Chapter 21 Get an Audience 7 First Things First—Who Is Your Audience and Do They Have Any Money? No Audience—No Money Content Is King Your Goal Is NOT the Apple Charts Content Doesn’t Grow on Trees Don’t Do This Do Things That Bigger Shows Can’t Give Your Audience Something to Talk About How to Grow Your Audience Never Lose Their Trust Growing Your Audience with a Partner 7 7 8 10 11 12 13 13 14 16 1? Chapter 31 Presentation Is Queen 23 Is Your Podcast Advertiser Friendly? Nobody Likes a Bad Infomercial Content That Forwards Your Goal While Enticing Your Audience The Law of Reciprocity More Touches Equals More Sales Feed the Search Engines 25 26 27 28 29 29 Chapter 41 How to Make Money with a Podcast 31 Chapter 51 Selling Your Products 33 Selling a Book Selling Consulting Selling a Service Selling a Product You Manufacture Selling Swag 36 37 38 39 39
Selling a Membership Site Insights from Running Membership Sites Charging Your Guests to Appear on Your Show Pricing Your Products and Services 40 41 43 45 Chapter 61 Sponsorship The Power of the Niche Does Podcast Advertising Work? The Influence of Radio Ads on Podcast Advertising Podcast Download Numbers Setting Advertiser Expectations Setting Podcaster Expectations Reporting and Billing Getting Paid More Fun with Math Dynamic Ads Making a Living with Advertisements Alone Criteria for Choosing Sponsors Creating a Media Kit The Advertising Contract Choosing a Price for Your Advertising Real-Life Example: Glenn the Geek and the Horse Radio Network How Do I Find Sponsors? Website and Newsletter 49 49 50 50 51 Chapter 71 Affiliate Marketing Be Careful with Your Words Hundreds of Dollars. $ 1.50 at a Time 71 71 72 Tips for Successful Affiliate Marketing Affiliate Jargon Strategies for Affiliate Marketing The Top Affiliate Networks The Downside of Affiliate Marketing How to Pick an Affiliate Network A Deeper Dive into Affiliate Marketing 74 80 81 84 87 88 90 Chapter 81 Crowdfunding The Joy of 3 Percent When Should You Launch a Crowdfunding Campaign? Patreon.com Jonathan Oakes, Trivial Warfare: Real-Life Lessons from Patreon The One Thing Patreon Does That Often Gets Overlooked Patreon Isn’t Working for Me Patreon Isn’t the Only Option 53 54 54 54 55 55 57 57 59 60 62 64 65 66 91 91 92 94 102 108 109 11°
Chapter 91 Live Events Kickstarter Campaigns Flynnconl Live Events Are Blowing Up What If You Can’t Sell Out a Theater? Go to a Pre-Existing Event with Your Fans Things You Wish You Had Thought of Ahead of Time Mark Bologna—Beyond Bourbon Street Joe Saul- Sehy— Stacking Benjamins Glenn Hebert’s Radiothon Holiday Promotion Glenn Hebert: Horse Lovers' Cruise Local Podcast Events Chapter 101 Opportunities Speaking Gigs 111 111 111 112 113 114 114 116 116 119 121 121 123 Other Opportunities 123 131 Chapter 11 i Free Stuff 135 Chapter 121 Should 1 Start a Podcast Network? 137 137 Two Types of Networks Should I Join a Podcast Network? Chapter 13 | How Much Money Do You Want to Make? What You Need to Do to Bring Home $60,000 Chapter 141 One Last Way Podcasters Generate Income 139 141 141 They Want to Learn Podcasting from YOU 143 143 Chapter 151 So You Want to Quit Your Day Job? Multiple Streams of Income Podcasting for a Living 145 145 147 Conclusion 151 Appendix 1 Tools 153 Speaking Resources Selling Your Own Products Membership Site Tools Private RSS Feeds Merchandise/Swag Affiliate Tools Miscellaneous Tools for Your Business 153 154 156 160 162 162 164 About the Author 166 Index 167 |
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| title_full | Profit from your podcast proven strategies to turn listeners into a livelihood Dave Jackson |
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