Marketing luxury services: concepts, strategy, and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Palgrave Macmillan
2023
|
| Schlagworte: | |
| Beschreibung: | XXI, 212 Seiten Illustrationen |
| ISBN: | 9783030860738 9783030860721 |
Internformat
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| 100 | 1 | |a Hemzo, Miguel Angelo |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing luxury services |b concepts, strategy, and practice |c Miguel Angelo Hemzo |
| 264 | 1 | |a Cham, Switzerland |b Palgrave Macmillan |c 2023 | |
| 300 | |a XXI, 212 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Luxury | |
| 650 | 4 | |a Services | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Service industries | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Luxusware |0 (DE-588)4192135-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author_variant | m a h ma mah |
| building | Verbundindex |
| bvnumber | BV049379519 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049379519 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:58:49Z |
| indexdate | 2024-07-10T10:05:26Z |
| institution | BVB |
| isbn | 9783030860738 9783030860721 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034707177 |
| oclc_num | 1409125735 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXI, 212 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Hemzo, Miguel Angelo Verfasser aut Marketing luxury services concepts, strategy, and practice Miguel Angelo Hemzo Cham, Switzerland Palgrave Macmillan 2023 XXI, 212 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Luxury Services Consumer Behavior Luxury goods industry Service industries Consumer behavior Luxusware (DE-588)4192135-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Luxusware (DE-588)4192135-5 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe 978-3-030-86072-1 Erscheint auch als Druck-Ausgabe 978-3-030-86074-5 Erscheint auch als Online-Ausgabe 978-3-030-86073-8 |
| spellingShingle | Hemzo, Miguel Angelo Marketing luxury services concepts, strategy, and practice Marketing Luxury Services Consumer Behavior Luxury goods industry Service industries Consumer behavior Luxusware (DE-588)4192135-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4192135-5 (DE-588)4037589-4 |
| title | Marketing luxury services concepts, strategy, and practice |
| title_auth | Marketing luxury services concepts, strategy, and practice |
| title_exact_search | Marketing luxury services concepts, strategy, and practice |
| title_exact_search_txtP | Marketing luxury services concepts, strategy, and practice |
| title_full | Marketing luxury services concepts, strategy, and practice Miguel Angelo Hemzo |
| title_fullStr | Marketing luxury services concepts, strategy, and practice Miguel Angelo Hemzo |
| title_full_unstemmed | Marketing luxury services concepts, strategy, and practice Miguel Angelo Hemzo |
| title_short | Marketing luxury services |
| title_sort | marketing luxury services concepts strategy and practice |
| title_sub | concepts, strategy, and practice |
| topic | Marketing Luxury Services Consumer Behavior Luxury goods industry Service industries Consumer behavior Luxusware (DE-588)4192135-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Luxury Services Consumer Behavior Luxury goods industry Service industries Consumer behavior Luxusware |
| work_keys_str_mv | AT hemzomiguelangelo marketingluxuryservicesconceptsstrategyandpractice |