Social media and online consumer decision making in the fashion industry:
"Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making...
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2023]
|
| Series: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Subjects: | |
| Online Access: | DE-1050 DE-898 DE-863 DE-862 DE-83 DE-706 Volltext |
| Summary: | "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- |
| Physical Description: | 1 Online-Ressource (xx, 393 Seiten) Diagramme |
| ISBN: | 9781668487556 |
| DOI: | 10.4018/978-1-6684-8753-2 |
Staff View
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Record in the Search Index
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| author2 | Tarnanidis, Theodore 1977- Papachristou, Eyridiki Karypidis, Michail Ismyrlis, Vasileios 1971- |
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| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.4018/978-1-6684-8753-2 |
| format | Electronic eBook |
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| id | DE-604.BV049375401 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:55:38Z |
| indexdate | 2025-03-08T04:01:06Z |
| institution | BVB |
| isbn | 9781668487556 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034635279 |
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| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) |
| spellingShingle | Social media and online consumer decision making in the fashion industry Textilindustrie (DE-588)4059618-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Shopping (DE-588)4215399-2 gnd |
| subject_GND | (DE-588)4059618-7 (DE-588)4062644-1 (DE-588)4215399-2 |
| title | Social media and online consumer decision making in the fashion industry |
| title_auth | Social media and online consumer decision making in the fashion industry |
| title_exact_search | Social media and online consumer decision making in the fashion industry |
| title_exact_search_txtP | Social media and online consumer decision making in the fashion industry |
| title_full | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis (International Hellenic University, Greece), Eyridiki Papachristou (International Hellenic University, Greece), Michail Karypidis (International Hellenic University, Greece), Vasileios Ismyrlis (Hellenic Open University, Greece & Hellenic Statistical Authority, Greece) |
| title_fullStr | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis (International Hellenic University, Greece), Eyridiki Papachristou (International Hellenic University, Greece), Michail Karypidis (International Hellenic University, Greece), Vasileios Ismyrlis (Hellenic Open University, Greece & Hellenic Statistical Authority, Greece) |
| title_full_unstemmed | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis (International Hellenic University, Greece), Eyridiki Papachristou (International Hellenic University, Greece), Michail Karypidis (International Hellenic University, Greece), Vasileios Ismyrlis (Hellenic Open University, Greece & Hellenic Statistical Authority, Greece) |
| title_short | Social media and online consumer decision making in the fashion industry |
| title_sort | social media and online consumer decision making in the fashion industry |
| topic | Textilindustrie (DE-588)4059618-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Shopping (DE-588)4215399-2 gnd |
| topic_facet | Textilindustrie Verbraucherverhalten Electronic Shopping |
| url | http://doi.org/10.4018/978-1-6684-8753-2 |
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