Social media and online consumer decision making in the fashion industry:
"Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 DE-1050 Volltext |
| Zusammenfassung: | "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- |
| Beschreibung: | 1 Online-Ressource (xx, 393 Seiten) Diagramme |
| ISBN: | 9781668487556 |
| DOI: | 10.4018/978-1-6684-8753-2 |
Internformat
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| 245 | 1 | 0 | |a Social media and online consumer decision making in the fashion industry |c Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
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| 653 | 0 | |a Clothing trade / Marketing | |
| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Social media / Economic aspects | |
| 700 | 1 | |a Tarnanidis, Theodore |d 1977- |0 (DE-588)1167980980 |4 edt | |
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Datensatz im Suchindex
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| author2 | Tarnanidis, Theodore 1977- Papachristou, Eyridiki Karypidis, Michail Ismyrlis, Vasileios 1971- |
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| author_GND | (DE-588)1167980980 (DE-588)1300494816 |
| author_facet | Tarnanidis, Theodore 1977- Papachristou, Eyridiki Karypidis, Michail Ismyrlis, Vasileios 1971- |
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| ctrlnum | (ZDB-98-IGB)9781668487556 (OCoLC)1409126324 (DE-599)KEP09669341X |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.4018/978-1-6684-8753-2 |
| format | Electronic eBook |
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| id | DE-604.BV049375401 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:55:38Z |
| indexdate | 2024-12-17T19:01:35Z |
| institution | BVB |
| isbn | 9781668487556 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034635279 |
| oclc_num | 1409126324 |
| open_access_boolean | |
| owner | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xx, 393 Seiten) Diagramme |
| psigel | ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) |
| spelling | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xx, 393 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) "Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more."-- Clothing trade / Marketing Fashion merchandising Social media / Economic aspects Tarnanidis, Theodore 1977- (DE-588)1167980980 edt Papachristou, Eyridiki edt Karypidis, Michail edt Ismyrlis, Vasileios 1971- (DE-588)1300494816 edt http://doi.org/10.4018/978-1-6684-8753-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Social media and online consumer decision making in the fashion industry |
| title | Social media and online consumer decision making in the fashion industry |
| title_auth | Social media and online consumer decision making in the fashion industry |
| title_exact_search | Social media and online consumer decision making in the fashion industry |
| title_exact_search_txtP | Social media and online consumer decision making in the fashion industry |
| title_full | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_fullStr | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_full_unstemmed | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_short | Social media and online consumer decision making in the fashion industry |
| title_sort | social media and online consumer decision making in the fashion industry |
| url | http://doi.org/10.4018/978-1-6684-8753-2 |
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