Kelley, L. D., & Turnbull, S. (2024). Advertising account planning: Planning and managing strategic communications campaigns (Fourth edition.). Routledge.
Chicago-Zitierstil (17. Ausg.)Kelley, Larry D., und Sarah Turnbull. Advertising Account Planning: Planning and Managing Strategic Communications Campaigns. Fourth edition. London: Routledge, 2024.
MLA-Zitierstil (9. Ausg.)Kelley, Larry D., und Sarah Turnbull. Advertising Account Planning: Planning and Managing Strategic Communications Campaigns. Fourth edition. Routledge, 2024.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.