Advertising account planning: planning and managing strategic communications campaigns
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2024
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | x, 276 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781032164601 9781032168227 |
Internformat
MARC
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| 020 | |a 9781032168227 |c hbk |9 978-1-032-16822-7 | ||
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| 100 | 1 | |a Kelley, Larry D. |d 1955- |e Verfasser |0 (DE-588)173680631 |4 aut | |
| 245 | 1 | 0 | |a Advertising account planning |b planning and managing strategic communications campaigns |c Larry D. Kelley and Sarah Turnbull with Donald W. Jugenheimer |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a London |b Routledge |c 2024 | |
| 300 | |a x, 276 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Turnbull, Sarah |e Verfasser |0 (DE-588)1136152067 |4 aut | |
| 700 | 1 | |a Jugenheimer, Donald W. |d 1943- |e Sonstige |0 (DE-588)170361411 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034623342 | ||
Datensatz im Suchindex
| _version_ | 1804185904695214080 |
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| author | Kelley, Larry D. 1955- Turnbull, Sarah |
| author_GND | (DE-588)173680631 (DE-588)1136152067 (DE-588)170361411 |
| author_facet | Kelley, Larry D. 1955- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Kelley, Larry D. 1955- |
| author_variant | l d k ld ldk s t st |
| building | Verbundindex |
| bvnumber | BV049363219 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)1403379117 (DE-599)BVBBV049363219 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV049363219 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:52:34Z |
| indexdate | 2024-07-10T10:02:39Z |
| institution | BVB |
| isbn | 9781032164601 9781032168227 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034623342 |
| oclc_num | 1403379117 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | x, 276 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising account planning planning and managing strategic communications campaigns Larry D. Kelley and Sarah Turnbull with Donald W. Jugenheimer Fourth edition London Routledge 2024 x, 276 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising Advertising Management Advertising campaigns Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Jugenheimer, Donald W. 1943- Sonstige (DE-588)170361411 oth |
| spellingShingle | Kelley, Larry D. 1955- Turnbull, Sarah Advertising account planning planning and managing strategic communications campaigns Advertising Advertising Management Advertising campaigns Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4130474-3 |
| title | Advertising account planning planning and managing strategic communications campaigns |
| title_auth | Advertising account planning planning and managing strategic communications campaigns |
| title_exact_search | Advertising account planning planning and managing strategic communications campaigns |
| title_exact_search_txtP | Advertising account planning planning and managing strategic communications campaigns |
| title_full | Advertising account planning planning and managing strategic communications campaigns Larry D. Kelley and Sarah Turnbull with Donald W. Jugenheimer |
| title_fullStr | Advertising account planning planning and managing strategic communications campaigns Larry D. Kelley and Sarah Turnbull with Donald W. Jugenheimer |
| title_full_unstemmed | Advertising account planning planning and managing strategic communications campaigns Larry D. Kelley and Sarah Turnbull with Donald W. Jugenheimer |
| title_short | Advertising account planning |
| title_sort | advertising account planning planning and managing strategic communications campaigns |
| title_sub | planning and managing strategic communications campaigns |
| topic | Advertising Advertising Management Advertising campaigns Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Advertising Advertising Management Advertising campaigns Werbeplanung |
| work_keys_str_mv | AT kelleylarryd advertisingaccountplanningplanningandmanagingstrategiccommunicationscampaigns AT turnbullsarah advertisingaccountplanningplanningandmanagingstrategiccommunicationscampaigns AT jugenheimerdonaldw advertisingaccountplanningplanningandmanagingstrategiccommunicationscampaigns |