The graphic design bible: the definitive guide to contemporary and historical graphic design for designers and creatives
"As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous spe...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Munich ; London; New York
Prestel
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous specific topics— from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading. Whether they’re just starting out or looking to invigorate an established practice, graphic professionals and students of all stripes will find a bounty of information and inspiration in this essential guide. |
| Beschreibung: | 319 Seiten Illustrationen 21 cm |
| ISBN: | 3791389904 9783791389905 |
Internformat
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Datensatz im Suchindex
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Contents Introduction Chapter 1 - History: Graphic Roots The Avant-garde The Bauhaus The New Typography Mid-Century Modern The Swiss Style The Creative Revolution Design Agencies The International Style Countercultures Postmodernism Digital Graphic Design The Canon 6 16 20 26 32 34 38 42 44 46 50 56 64 68 Chapter 2 - Theory: Semiotics Aesthetics Gestalt Color Theory Logo Ornament Defaults Vernacular Propaganda Design Politics Ethics Gender Race Sexuality Appropriation Design as Art Designer as Author 72 76 78 82 88 90 92 94 98 102 106 108 112 116 118 120 122 Chapter 3 - Practice: Grids Hierarchy Proportion Style Problem Solving Graphic Wit Pictograms Visual Language Chance Accident Illustration 128 132 134 136 140 142 146 148 150 152 Photography Art Direction Abstraction Collage Accessibility Protest The Environment Clichés Retro Pastiche Trompe-l'il Type as Image 156 160 162 164 166 168 172 176 178 180 182 184 Chapter 4 -Typography: Typographic Lexicon Typographic Origins Serifs Sans-serifs Display Typefaces Scripts Non-Latin Fonts Lettering Postmodern Typography Digital Typography Typeface Psychology 190 194 198 206 214 218 222 226 232 236 242 Chapter 5 - Media: Posters Advertising Book Covers Books Editorial Album Covers Brand Identity Packaging Wayfinding Signage Infographics Motion Graphics Websites UI/UX Design Social Media 246 254 260 266 270 276 280 288 292 294 296 298 302 306 Sources Bibliography Index Picture Credits Acknowledgments 308 310 312 318 320 |
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| index_date | 2024-07-03T22:51:49Z |
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| isbn | 3791389904 9783791389905 |
| language | English |
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| spelling | Inglis, Theo ca. 20. Jh. Verfasser (DE-588)1304998738 aut The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives Theo Inglis Munich ; London; New York Prestel 2023 319 Seiten Illustrationen 21 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier "As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous specific topics— from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading. Whether they’re just starting out or looking to invigorate an established practice, graphic professionals and students of all stripes will find a bounty of information and inspiration in this essential guide. Grafikdesign (DE-588)4019558-2 gnd rswk-swf Graphic arts Graphic design (Typography) DESIGN / History & Criticism Grafikdesign (DE-588)4019558-2 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034619885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Inglis, Theo ca. 20. Jh The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives Grafikdesign (DE-588)4019558-2 gnd |
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| title | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives |
| title_auth | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives |
| title_exact_search | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives |
| title_exact_search_txtP | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives |
| title_full | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives Theo Inglis |
| title_fullStr | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives Theo Inglis |
| title_full_unstemmed | The graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives Theo Inglis |
| title_short | The graphic design bible |
| title_sort | the graphic design bible the definitive guide to contemporary and historical graphic design for designers and creatives |
| title_sub | the definitive guide to contemporary and historical graphic design for designers and creatives |
| topic | Grafikdesign (DE-588)4019558-2 gnd |
| topic_facet | Grafikdesign |
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