Convincing political stakeholders: successful lobbying through process competence in the complex decision-making system of the European Union
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Weinheim
Wiley
2024
|
| Ausgabe: | 2nd revised and extended edition |
| Schlagworte: | |
| Online-Zugang: | http://www.wiley-vch.de/publish/dt/books/ISBN978-3-527-51138-9/ Inhaltsverzeichnis Klappentext |
| Beschreibung: | 577 Seiten Illustrationen, Diagramme 24.4 cm x 17 cm |
| ISBN: | 9783527511389 |
Internformat
MARC
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| 100 | 1 | |a Joos, Klemens |d 1969- |e Verfasser |0 (DE-588)173237959 |4 aut | |
| 240 | 1 | 0 | |a Politische Stakeholder überzeugen |
| 245 | 1 | 0 | |a Convincing political stakeholders |b successful lobbying through process competence in the complex decision-making system of the European Union |c Klemens Joos |
| 250 | |a 2nd revised and extended edition | ||
| 264 | 1 | |a Weinheim |b Wiley |c 2024 | |
| 300 | |a 577 Seiten |b Illustrationen, Diagramme |c 24.4 cm x 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 2 | 7 | |a Europäische Union |0 (DE-588)5098525-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interessenvertretung |0 (DE-588)4120500-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lobbyismus |0 (DE-588)4036097-0 |2 gnd |9 rswk-swf |
| 653 | |a Constitution, Government & the State | ||
| 653 | |a European Politics | ||
| 653 | |a Political Science | ||
| 653 | |a Politik / Europa | ||
| 653 | |a Politikwissenschaft | ||
| 653 | |a Verfassung, Regierung, Staatswesen | ||
| 653 | |a PO13: Politik / Europa | ||
| 653 | |a PO1A: Verfassung, Regierung, Staatswesen | ||
| 689 | 0 | 0 | |a Europäische Union |0 (DE-588)5098525-5 |D b |
| 689 | 0 | 1 | |a Interessenvertretung |0 (DE-588)4120500-5 |D s |
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| 775 | 0 | 8 | |i Übersetzung von |a Joos, Klemens |t Politische Stakeholder überzeugen |b 2., überarbeitete und erweiterte Auflage |d 2024 |z 978-3-527-51137-2 |w (DE-604)BV049060144 |
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| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034612182&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
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Datensatz im Suchindex
| _version_ | 1820143362056912896 |
|---|---|
| adam_text |
S
CONTENTS
PREFACE
.
17
WELCOME
TO
THE
SECOND
EDITION
.
19
FOREWORD
TO
THE
SECOND
EDITION
.
21
INTRODUCTION
.
23
1
SET
DOWN
IN
A
FORMULA:
SUCCESSFUL
REPRESENTATION
OF
INTERESTS
IN
COMPLEX
DECISION-MAKING
PROCESSES
.
31
1.1
WAYS
OUT
OF
THE
COMPLEXITY
TRAP
OF
POLITICAL
DECISION-MAKING
STRUCTURES
31
1.1.1
PROBLEM-SOLVING
IN
COMPLEX
SITUATIONS:
PROCESS
TRUMPS
CONTENT
31
1.1.2
STAKEHOLDER
VERSUS
SHAREHOLDER
APPROACH
32
1.1.3
DECISIONS
WITHOUT
DECISION-MAKERS:
COMPLEX
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
(EU)
33
1.2
POLITICAL
REBIRTH
OF
THE
EU
33
1.2.1
TREATY
OF
LISBON
AS
THE
BACKGROUND
TO
A
PARADIGM
SHIFT
33
1.2.2
REORGANISATION
OF
DECISION-MAKING
PROCESSES
DUE
TO
THE
TREATY
OF
LISBON
34
1.2.3
EFFECTS
ON
INTEREST
REPRESENTATION
FROM
THE
CHANGED
FRAMEWORK
CONDITIONS
OF
THE
TREATY
OF
LISBON
35
1.3
SUCCESSFUL
REPRESENTATION
OF
INTERESTS
IN
THE
COMPLEX
EU
DECISION
MAKING
SYSTEM
36
1.3.1
FORMULA
FOR
SUCCESS
36
1.3.2
EXAMPLE
OF
APPLYING
THE
FORMULA
FOR
SUCCESS
-
THE
"
MOUNTAIN
EXAMPLE
"
37
1.3.2.1
PRE-LISBON:
SUCCESSES
FOR
CONTENT-ORIENTED
INTEREST
REPRESENTATION
40
1.3.2.2
POST-LISBON:
PROCESS
BARRIERS
TO
CONTENT-ORIENTED
INTEREST
REPRESENTATION
40
1.3.2.3
OVERCOMING
THE
PROCESS
BARRIER
THROUGH
PROCESS-ORIENTED
INTEREST
REPRESENTATION
43
1.3.2.4
ELEMENTS
OF
PROCESS
COMPETENCE
45
1.3.2.5
IMPORTANCE
OF
PROCESS
STRUCTURE
COMPETENCE
(PSTC)
45
1.3.2.6
IMPORTANCE
OF
PERSPECTIVE
CHANGE
COMPETENCE
(PCC)
47
137277
IMPORTANCE
OF
PROCESS
SUPPORT
COMPETENCE
(PSUC)
53
1.4
CONCLUSION
55
2
FUNDAMENTAL
THOUGHTS
ON
THE
TOPIC
OF
INTEREST
REPRESENTATION
AND
STAKEHOLDERS
57
2.1
DIFFERENCES
OF
INTEREST,
STAKEHOLDERS
AND
TRANSLATION
CONFLICTS 57
2.1.1
COMPLEXITY
AND
DIFFERENTIATION
58
2.1.2
ONE
THEORY
OF
THE
"
STAKEHOLDER
"
64
2.1.3
TRANSLATION
CONFLICTS
65
6
CONTENTS
2.2
STAKEHOLDER
ORIENTATION:
PERSPECTIVES
OF
CORPORATE
MANAGEMENT
BEYOND
THE
CLASSIC
SHAREHOLDER
VALUE
APPROACH
IN
THE
FACE
OF
MORE
COMPLEX
FRAMEWORK
CONDITIONS
66
2.2.1
"
BE
AHEAD
OF
CHANGE
"
:
CHALLENGE
OF
STAKEHOLDER
ORIENTATION
66
2.2.2
DRIVERS
OF
STAKEHOLDER
ORIENTATION
67
2.2.2.1
INTERNET
AND
DIGITISATION
67
2.2.2.2
CLIMATE
CHANGE
AND
DEMOGRAPHIC
TREND
69
2.2.23
CRITICAL
TRENDS
AND
GLOBALISATION
AND
IN
A
FULLY
NETWORKED
ECONOMIC
AND
FINANCIAL
WORLD
70
2.2.2A
NEW
ORGANISATIONAL
STRUCTURES
FOR
THE
REPRESENTATION
OF
CIVIL
INTERESTS
71
2.2.23
INTERIM
RESULT
72
2.23
IDEAL
OF
THE
HONOURABLE
MERCHANT:
A
STAKEHOLDER-ORIENTED
CONCEPT?
73
2.2.4
COMPLEX
AND
DYNAMIC
PERSPECTIVES
OF
STAKEHOLDER
ORIENTATION
74
2.2.5
STAKEHOLDER
THEORY:
CENTRAL
CONTRIBUTIONS,
DEVELOPMENT
STAGES
AND
SELECTED
KEY
FINDINGS
76
2.2
.5.1
CENTRAL
CONTRIBUTIONS
TO
THE
STAKEHOLDER
THEORY
76
2.2
3.2
THREE
STAKEHOLDER
THEORY
DEVELOPMENT
STAGES
77
2.233
MATURITY
PHASE
AS
PART
OF
STAKEHOLDER
MANAGEMENT
83
2.2.6
STAKEHOLDER
MANAGEMENT
AND
STRATEGIES
89
2.2.7
EXAMPLE
APPLICATIONS
OF
THE
STAKEHOLDER
VIEW
IN
MARKETING
95
2.2.8
SUMMARY
AND
OUTLOOK
99
2.2.9
CLOSING
REMARKS
100
23
IMPORTANCE
OF
THE
INTERMEDIARY
IN
INTEREST
REPRESENTATION
DERIVED
FROM
MUTUAL
MARKET
RELATIONSHIP
THEORIES
101
2.3.1
INTERMEDIARIES
101
2.3.1.1
DEFINITIONS
101
2.3.1.2
INTERMEDIARIES
EXPLAINED
USING
ECONOMIC
THEORIES
103
2.3.1.2.1
TRANSACTION
COST
THEORY
104
2.3.1.2.2
SEARCH
THEORY
106
2.3.1.2.3
INTERMEDIATION
THEORY
OF
THE
FIRM
107
2.3.1.2.4
PRINCIPAL
AGENT
THEORY
108
23.
1.3
BEHAVIOURAL
THEORIES
110
23.13.1
STRUCTURAL
HOLE
THEORY
110
23.13.2
SOCIAL
EXCHANGE
THEORY
111
23.2
SUMMARY
112
3
REPRESENTATION
OF
INTERESTS:
AN
APPROACH.
FUNDAMENTALS
AND
INTRODUCTION
.
115
3.1
INTRODUCTION
115
3.2
THE
REPRESENTATION
OF
INTERESTS
AS
A
STRUCTURED
COMMUNICATION
PROCESS
116
3.2.1
QUESTION
AND
DEFINITION
116
CONTENTS
7
3.2.2
CONCEPTS
OF
INTEREST
REPRESENTATION:
FROM
INVESTOR
RELATIONS
TO
GOVERNMENTAL
RELATIONS
119
3.2.3
REPRESENTATION
OF
INTERESTS
AS
AN
INDISPENSABLE
ELEMENT
OF
CORPORATE
COMMUNICATION
123
3.2.3.1
REPRESENTATION
OF
INTERESTS
AS
AN
EARLY
WARNING
SYSTEM:
IDENTIFICATION
OF
ISSUES
AND
TRENDS
123
3.2.3.2
THE
REPRESENTATION
OF
INTERESTS
AS
A
LONG-TERM
PROJECT:
STRUCTURAL
SUPPORT
OF
DECISION-MAKING
PROCESSES
127
3.2.3.2.1
GENERAL
127
3.2.3.2.2
INFORMATION
MANAGEMENT
128
3.2.3.2.3
STRATEGY
CONSULTING
129
3.2.3.2.4
EVENTS
130
3.2.3.2.5
INTEGRATION
OF
CORPORATE
INTERESTS
131
3.2.3.3
THE
REPRESENTATION
OF
INTERESTS
AS
POLITICAL
CRISIS
MANAGEMENT:
INTEREST
REPRESENTATION
AS
"
FIRE-FIGHTING
"
131
3.3
LEGITIMATION
OF
INTEREST
REPRESENTATION
134
3.3.1
POLITICS
AS
THE
CONTEST BETWEEN
VARIOUS
INTERESTS
WITH
THE
OBJECTIVE
OF
CONSENSUAL
SOLUTIONS
137
3.3.2
INTEREST
REPRESENTATION
AS
THE
AGGREGATION
OF
INTERESTS
140
3.3.3
INTEREST
REPRESENTATION
AS
A
TOOL
FOR
FORMING
COMMUNICATION
INTERFACES BETWEEN
POLITICS
AND
THE
AFFECTED
PARTIES:
NECESSITY
OF
AN
INTERMEDIARY
142
3.3.4
POLITICAL
SCIENCE
CONCEPTS
FOR
ANALYSING
AND
EVALUATING
INTEREST
REPRESENTATION:
OVERVIEW
146
3.3.4.1
NEO-PLURALISM
146
3.3.4.2
NEO-CORPORATISM
148
3.3.4.3
EXCHANGE
THEORY
150
3.3.4.4
GOVERNANCE
APPROACH
152
3.3.5
FUNDAMENTALS
OF
EUROPEAN
LAW
154
3.3.5.1
PRIMARY
LEGAL
FUNDAMENTALS
155
3.3.5.2
REGULATIONS
FOR
LOBBYISTS
(CODE
OF
CONDUCT)
AND
EUROPEAN
UNION
OFFICIALS
155
3.3.5.2.
1
REGULATIONS
FOR
LOBBYISTS
156
3.3.5.2.2
REGULATIONS
FOR
EUROPEAN
UNION
OFFICIALS
157
3333
FURTHER
LEGAL
REGULATIONS
AND
VOLUNTARY
COMMITMENT
OF
LOBBYISTS
159
3.4
SUMMARY
160
4
POLITICS
AS
A
PROCESS:
PARADIGM
SHIFT
FROM
CONTENT
COMPETENCE
TO
PROCESS
COMPETENCE
IN
INTEREST
REPRESENTATION
.
165
4.1
INTRODUCTION
AND
QUESTION
165
4.2
CONTENT
AS
THE
KEY
ELEMENT
OF
POLITICS?
167
4.3
CLASSIC
DIMENSIONS
OF
POLITICS:
POLITY,
POLICY,
POLITICS
170
8
CONTENTS
4.4
PROCEDURAL
DIMENSION
OF
POLITICS
173
4.4.1
"
COMPLEXITY
TRAP
"
OF
POLITY:
PROCESS
COMPETENCE
FOR
THE
POLITICAL
SYSTEM
IN
THE
EUROPEAN
UNION
173
4.4.2
POLICY
CYCLE
174
4.4.2.1
PROBLEM
DEFINITION
176
4.4.2.2
AGENDA
SETTING
177
4.4.2.3
POLICY
FORMULATION
AND
DECISION
178
4.4.2.4
POLICY
IMPLEMENTATION
179
4.4.2.5
POLICY
EVALUATION
180
4.4.2.6
POLICY
TERMINATION
181
4.5
TEMPORAL
DIMENSION
OF
POLITICS
182
4.5.1
ENDOGENOUS
TIME
SLOTS
183
4.5.2
EXOGENOUS
TIME
SLOTS
184
4.5.3
STRUCTURAL
TIME
SLOTS
185
4.6
POLITICAL
ACTORS
186
4.6.1
INDIVIDUAL
ACTORS
188
4.6.2
COLLECTIVE
AND
CORPORATE
ACTORS
190
4.6.3
INSTITUTIONAL
ACTORS
191
4.7
POLITICAL
NETWORKS
194
4.8
LAWS
OF
(POLITICAL)
DECISIONS
198
4.8.1
HOMO
ECONOMICUS
OR
HOMO
POLITICUS?
199
4.8.2
DECISION-MAKING
BY
HOMO
POLITICUS
203
4.9
SUMMARY
211
5
EUROPEAN
UNION
AS
THE
TARGET
OF
INTEREST
REPRESENTATION:
POLITICAL
SYSTEM
AND
PECULIARITIES
IN
COMPARISON
WITH
MEMBER
STATE
SYSTEMS
.
217
5.1
INTRODUCTION
AND
QUESTION
217
5.2
SHORT
HISTORY
OF
EUROPEAN
INTEGRATION
218
5.3
FUNDAMENTAL
CHANGES
DUE
TO
THE
TREATY
OF
LISBON
226
5.3.1
"
LISBON
"
:
TREATY
OR
CONSTITUTION?
227
5.3.1.1 GENESIS
OF
THE
TREATY
OF
LISBON
228
5.3.1.1.1
CONTEXT:
GENESIS
OF
THE
CONSTITUTIONAL
TREATY
AND
CONSTITUTIONAL
CRISIS
228
5.3.1.1.2
WAY
OUT
OF
THE
CONSTITUTIONAL
CRISIS
230
5.3.1.2
HOW
THE
CHOSEN
PROCESS
DETERMINED
THE
SUBSTANCE
OF
THE
TREATY
OF
LISBON
232
5.3.1.2.1
BASE
CAMP
AND
GAME
OF
CHESS
233
5.3.1.2.2
BERLIN
DECLARATION
AND
SHERPA
CONSULTATIONS:
INFORMAL
PROCESSES
AS
THE
WAY
TO
SUCCESS
234
5.3.1.2.3
A
NEGOTIATING
MANDATE
WITHOUT
FREEDOM
TO
NEGOTIATE
236
5.3.1.2.4
CONCLUSION
238
5.3.1.3
EVALUATION
OF
THE
DIFFERENCES
BETWEEN
THE
CONSTITUTIONAL
TREATY
AND
THE
TREATY
OF
LISBON
238
CONTENTS
9
5.3.2
STRENGTHENING
THE
EU
EXTERNALLY:
THE
EU
AS
A
GLOBAL
PLAYER
241
533
STRENGTHENING
THE
EU
INTERNALLY:
TRANSITION
FROM
THE
PRINCIPLE
OF
UNANIMITY
TO
THE
MAJORITY
PRINCIPLE
IN
THE
COUNCIL
OF
THE
EU
IS
BECOMING
THE
USUAL
CASE
245
5.3.4
STRENGTHENING
OF
THE
EUROPEAN
PARLIAMENT
248
5.4
INTEGRATION
THEORIES
AND
THE
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
249
5.4.1
FEDERALISM
250
5.4.1.1
FEDERALISM
AS
A
POLITICAL
OBJECTIVE
251
5.4.1.2
FEDERALISM
AS
A
POLITICAL
SCIENCE
INTEGRATION
THEORY
251
5.4.2
NEO-FUNCTIONALISM
252
5.4.3
LIBERAL
INTERGOVERNMENTALISM
255
5.4.4
SUPRANATIONALISM
257
5.4.5
MULTI-LEVEL
GOVERNANCE
258
5.4.6
CONCLUSION
263
53
POLITICAL
STAKEHOLDERS
IN
THE
EUROPEAN
UNION
263
5.5.1
EUROPEAN
(SUPRANATIONAL)
LEVEL:
OVERVIEW
OF
THE
INSTITUTIONS
OF
THE
EUROPEAN
UNION
264
5.5.1.1
EUROPEAN
PARLIAMENT
264
5.5.1.2
EUROPEAN
COUNCIL
269
5.5.1.3
COUNCIL
OF
THE
EUROPEAN
UNION
(COUNCIL
OF
MINISTERS)
269
5.5.1.4
EUROPEAN
COMMISSION
272
5.5.1.5
COURT
OF
JUSTICE
OF
THE
EUROPEAN
UNION
276
5.5.1.6
EUROPEAN
CENTRAL
BANK
276
5.5.1.7
EUROPEAN
COURT
OF
AUDITORS
277
5.5.1.8
OTHER
INSTITUTIONS
278
5.5.1.8.1
EUROPEAN
ECONOMIC
AND
SOCIAL
COMMITTEE
278
5.5.1.8.2
COMMITTEE
OF
THE
REGIONS
280
5.5.2
MEMBER
STATE
(NATIONAL)
LEVEL
280
5.5.2.1
MEMBER
STATE
(
"
PERMANENT
"
)
REPRESENTATIONS
282
5.5.2.2
REGIONAL
REPRESENTATIONS
283
533
CIVIL
SOCIETY
(NON-STATE)
LEVEL
286
5.5
.3.1
ASSOCIATIONS
288
533.2
ORGANISATIONS
AND
PUBLIC
INTEREST
GROUPS
289
5333
MEDIA
291
5.6
SUMMARY
293
6
LEGISLATIVE
PROCEDURE
AND
OTHER
LEGAL
REGULATIONS
AS
THE
FRAMEWORK
OF
INTEREST
REPRESENTATION
IN
THE
EUROPEAN
UNION
.
297
6.1
INTRODUCTION
AND
QUESTION
297
6.2
BASES
OF
LEGISLATION
IN
THE
EU
AFTER
LISBON
297
6.2.1
GENERAL
298
6.2.2
CLASSIFICATION
OF
LEGISLATIVE
ACTS
AFTER
THE
TREATY
OF
LISBON
299
10
CONTENTS
6.2.3
LEGISLATIVE
PROCEDURES
IN
THE
EUROPEAN
UNION
300
6.2.3.1
GENERAL
300
6.2.3.2
ORDINARY
LEGISLATIVE
PROCEDURE
301
6.2.3.2.1
INTRODUCTION
OF
THE
LEGISLATIVE
PROCEDURE:
RIGHT
OF
INITIATIVE
OF
THE
EU
COMMISSION
302
6.2.3.2.2
FURTHER
PROCEDURE
IN
THE
COUNCIL
AND
PARLIAMENT:
READINGS,
OPINIONS
AND
CONCILIATION
PROCEDURES
304
6.2.3.2.3
FIRST
READING
IN
THE
EUROPEAN
PARLIAMENT
304
6.2.3.2.4
FIRST
READING
IN
THE
COUNCIL
305
6.2.3.2.5
SECOND
READING
IN
THE
PARLIAMENT
AND
COUNCIL,
OPINION
OF
THE
COMMISSION
305
6.2.3.2.6
PROCEDURE
IN
THE
CONCILIATION
COMMITTEE
307
6.2.3.2.7
THIRD
READING
IN
THE
COUNCIL
AND
PARLIAMENT
307
6.2.3.2.8
PUBLICATION,
ANNOUNCEMENT
AND
ENTRY
INTO
FORCE
308
6.2.3.3
LEGISLATION
BY
THE
EU
COMMISSION
ACCORDING
TO
ARTICLES
290
AND
291
TFEU,
PARTICULARLY
COMITOLOGY
308
6.2.3.3.1
DELEGATED
LEGISLATION
(ARTICLE
290
TFEU)
309
6.2.3.3.2
IMPLEMENTING
LEGISLATION
BY
THE
EU
COMMISSION
ACCORDING
TO
ARTICLE
291
(2)
TFEU
310
6.3
ACCESS
TO
THE
INSTITUTIONS
OF
THE
EUROPEAN
UNION
312
6.3.1
GENERAL
312
6.3.2
LEGAL
BASES
OF
REGULATION
314
6.3.3
LEGAL
FRAMEWORK
OF
ACCESS
TO
THE
INDIVIDUAL
INSTITUTIONS
316
6.3.3.1
REGULATION
OF
ACCESS
TO
THE
COUNCIL
OF
THE
EU
316
6.3.3.2
REGULATION
OF
ACCESS
TO
COMMISSION
MEMBERS
AND
CIVIL
SERVANTS
316
6.3.3.3
TRANSPARENCY
INITIATIVE/TRANSPARENCY
REGISTER
317
6.3.3.3.
1
BOUNDARY
CONDITIONS
AND
CONTENT
OF
THE
TRANSPARENCY
REGISTER
317
6.3.3.3.2
ALTERNATIVES
TO
THE
TRANSPARENCY
REGISTER:
BINDING
QUALITY
CRITERIA
FOR
INTEREST
REPRESENTATION
319
633
A
REGULATION
OF
ACCESS
TO
MEMBERS
OF
THE
EUROPEAN
PARLIAMENT
321
6333
REGULATION
OF
ACCESS
TO
THE
COMMITTEE
OF
THE
REGIONS
(COR)
AND
THE
ECONOMIC
AND
SOCIAL
COMMITTEE
(EESC)
322
6.3.4
CONSEQUENCES
FOR
THE
PRACTICE
OF
INTEREST
REPRESENTATION
322
6.3.4.1
DECISIONS
WITHOUT
DECISION-MAKERS?
323
6.3.4.1.1
EUROPEAN
UNION
"
COMPLEXITY
TRAP
"
:
IS
THERE
THE
ONE
DECISION-MAKER?
323
CONTENTS
11
6.3.4.1.2
ORDINARY
LEGISLATIVE
PROCEDURE
(ARTICLE
294
TFEU):
THE
NUMBER
OF
DECISION-MAKERS
IS
INCREASING
323
6.3.4.1.3
INFORMAL
TRIALOGUE
AS
AN
ADDITIONAL
-
INFORMAL
-
DECISION-MAKING
LEVEL
324
6.3.4.1.4
COMPLEXITY
AND
MULTI-DIMENSIONALITY
OF
THE
PROCEDURES
AND
PROCESS
COMPETENCE
IN
INTEREST
REPRESENTATION
326
6.3.4.2
MAJORITY
DECISIONS
AMONGST
27
MEMBER
STATES
AS
A
STRATEGIC
RISK
FOR
COMPANIES:
NECESSITY
OF
"
EUROPEAN
COALITION
BUILDING
"
?
326
6.4
SUMMARY
329
7
GOVERNMENTAL
RELATIONS:
PROCESS
MANAGEMENT
IN
PRACTICE
.
331
7.1
INTRODUCTION
AND
QUESTION
331
7.2
GENERAL
331
73
ESSENTIAL
ELEMENT
OF
SUCCESSFUL
INTEREST
REPRESENTATION:
STAKEHOLDER
MANAGEMENT
334
7.3.1
CONCEPT
OF
STAKEHOLDER
MANAGEMENT
IN
THE
AREA
OF
POLITICAL
INTEREST
REPRESENTATION
334
7.3.2
STAKEHOLDER
MANAGEMENT
IN
PRACTICE
337
7.3.2.1
STEP
1:
IDENTIFICATION
OF
RELEVANT
STAKEHOLDERS
338
7.3.2.2
STEP
2:
STAKEHOLDER
MAPPING
-
CATEGORISATION
AND
HIERARCHICAL
STRUCTURE
341
7.3.2.3
STEP
3:
INFORMATION
MANAGEMENT
-
ESTABLISHMENT
AND
ADMINISTRATION
OF
A
STAKEHOLDER
DATABASE
342
7.4
INTEREST
REPRESENTATION
INSTRUMENTS
344
7.4.1
STRUCTURAL
INSTRUMENTS
345
7.4.1.1
COLLECTIVE
FORMS
OF
ORGANISATION:
INTEREST
REPRESENTATION
THROUGH
ASSOCIATIONS
345
7.4.1.1.1
GENERAL
HETEROGENEITY
PROBLEM
345
7.4.1.1.1.1
COMPULSION
TO
REACH
A
COMPROMISE
AT
ASSOCIATION
LEVEL
345
7.4.1.1.1.2
CONSEQUENCE:
CONFLICT
BETWEEN
MEMBERSHIP
LOGIC
AND
INFLUENCE
LOGIC
348
7.4.1.1.2
ASSOCIATION-BASED
INTEREST
REPRESENTATION
"
FROM
THE
INSIDE
"
AND
"
FROM
THE
OUTSIDE
"
350
7.4.1.1.3
CULTURAL
DIFFERENCES
BETWEEN
THE
EU
LEVEL
AND
MEMBER
STATES
AS
A
PROBLEM
FOR
ASSOCIATIONS
351
7.4.1.1.4
EUROPEAN
AND
NATIONAL
ASSOCIATIONS
351
7.4.1.1.4.1
EUROPEAN
ASSOCIATIONS
351
7.4.1.1.4.2
NATIONAL
ASSOCIATIONS
353
12
CONTENTS
7.4.1.2
NON-COLLECTIVE
FORMS
OF
ORGANISATION
354
7.4.1.2.1
IN-HOUSE
INTEREST
REPRESENTATION:
OWN
CORPORATE
REPRESENTATIVE
OFFICE
355
7.4.1.2.1.1
ROLE
AND
ACTIVITIES
OF
AN
IN-HOUSE
LOBBYIST
356
7.4.1.2.1.2
PERSONAL
REQUIREMENTS
FOR
A
LOBBYIST
356
7.4.1.2.1.3
CENTRAL
PROBLEM:
TRUST
CANNOT
BE
BEQUEATHED
357
7.4.1.2.2
EXTERNAL
SERVICE
PROVIDERS
357
7.4.1.2.2.1
PUBLIC
AFFAIRS
AGENCIES
358
7.4.1.2.2.2
LAW
FIRMS
358
7.4.1.2.2.3
GOVERNMENTAL
RELATIONS
AGENCIES
360
7.4.1.2.2.4
PROJECT-RELATED
OR
STRUCTURAL
(LONG-TERM)
APPROACH?
362
7.4.1.2.2.5
THINKTANKS
363
7.4.1.2.2.6
POSTING
INTERNAL
EMPLOYEES
TO
THE
INSTITUTIONS
364
7.4.1.3
COSTS
OF
THE
VARIOUS
INSTRUMENTS
365
7.4.1.3.1
COSTS
OF
AN
ASSOCIATION
365
7.4.1.3.2
COSTS
OF
A
CORPORATE
REPRESENTATIVE
OFFICE
IN
BRUSSELS
366
7.4.1.3.3
COSTS
OF
AN
EXTERNAL
SERVICE
PROVIDER
369
7.4.1.3.3.1
PUBLIC
AFFAIRS
AGENCIES
370
7.4.1.3.3.2
LAW
FIRMS
371
7.4.1.3.3.3
GOVERNMENTAL
RELATIONS
AGENCIES
371
7.4.2
PROCESS-ORIENTED
INSTRUMENTS
374
7.4.2.1
MONO
PROCESS-ORIENTED
INSTRUMENTS
374
7.4.2.1.1
TELEPHONE
CALL
374
7.4.2.1.2
SMS
375
7.4.2.1.3
E-MAIL
376
7.4.2.1.4
PERSONAL
DISCUSSION
377
7.4.2.1.5
BRIEFING
377
7.4.2.1.6
OPINION
IN
THE
LEGISLATIVE
PROCEDURE
378
7.4.2.1.7
ONEPAGER
378
7.4.2.2
POLY
PROCESS-ORIENTED
INSTRUMENTS
380
7.4.2.2.1
WORKSHOP
380
7.4.2.2.2
PARLIAMENTARY
EVENING
382
7.5
IMPLEMENTATION
IN
PRACTICE:
OVERALL
MODEL
FOR
STRUCTURING
EFFECTIVE
AND
EFFICIENT
INTEREST
REPRESENTATION
383
7.5.1
SETTING
QUALITY
BENCHMARKS:
KEY
ELEMENTS
OF
EFFECTIVE
INTEREST
REPRESENTATION
FOR
A
COMPANY
383
7.5.2
CO-ORDINATION
OF
THE
INSTRUMENTS
BY
THE
COMPANY
387
CONTENTS
13
7.5.3
DOCUMENTATION
OF
THE
STARTING
POINT
AND
OBJECTIVE:
DEFINITION
OF
A
GENERAL
CORPORATE
REQUIREMENT
PROFILE
IN
THE
FIELD
OF
INTEREST
REPRESENTATION
389
7.5.4
IMPLEMENTING
AND
SUCCESSFULLY
UNDERTAKING
INTEREST
REPRESENTATION
PROJECTS:
FUNDAMENTAL
STEPS
391
7.5.4.1
DOCUMENTATION
OF
THE
CONTENT-RELATED
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
391
7.5.4.2
PROCESS-ORIENTED
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
393
7.5.4.3
DRAFTING
AND
SUBMITTING
ONE
OR
MORE
ONEPAGERS
393
7.5.4.4
FLANKING
THE
ONEPAGER
WITH
OTHER
STRUCTURAL
AND
PROCESS-ORIENTED
INSTRUMENTS
(MUTUAL
INFORMATION
TRANSPARENCY)
394
7.5.4.5
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
395
7.5.5
CONCLUSION
396
7.6
SUMMARY
396
8
TRAINING:
WAYS
TO
BECOMING
A
GOVERNMENTAL
RELATIONS
MANAGER
.
403
8.1
INTRODUCTION
AND
QUESTION
403
8.2
FRAMEWORK
CONDITIONS
AND
GENERAL
REQUIREMENTS
ON
A
LOBBYIST
403
8.2.1
BREAKING
DOWN
AND
CONTROLLING
INCREASING
COMPLEXITY
403
8.2.2
DECIPHERING
THE
COMPLEX
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
408
8.3
REQUIREMENTS
ON
A
LOBBYIST
410
8.3.1
KNOWLEDGE
OF
THE
WORLD
OF
POLITICS
AND
THE
WORLD
OF
STAKEHOLDER
GROUPS
410
8.3.1.1
INTEREST
REPRESENTATION
AS
AN
INTERMEDIARY
SYSTEM
410
8.3.1.2
REQUIREMENTS
ON
THE
PART
OF
STAKEHOLDER
GROUPS
413
8.3.1.2.1
INFORMATION
413
8.3.1.2.2
COMMERCIAL
MANAGEMENT
THINKING
AND
IMPLEMENTATION
OF
THE
CLIENTS
'
(POLITICAL)
OBJECTIVES
414
8.3.1.2.3
PROFESSIONAL
REPRESENTATION
OF
CLIENTS
'
INTERESTS
415
8.3.1.2.4
TECHNICAL
KNOW-HOW
AND
GOOD
CONTACTS
416
8.3.1.2.5
SOFT
SKILLS
AS
ESSENTIAL
TOOLS:
SOCIAL
SKILLS,
INTERCULTURAL
AND
LINGUISTIC
SKILLS,
INTEGRITY
41
7
8.3.1.2.6
INTEGRITY
AND
COMPLIANCE
419
8.3.1.3
REQUIREMENTS
ON
THE
PART
OF
POLITICIANS
419
8.3.1.3.1
INFORMATION
419
8.3.1.3.2
INFORMATION
TRANSPARENCY
AND
PROFESSIONAL
INFORMATION
MEDIATION
421
14
CONTENTS
8.3.1.3.3
UNDERSTANDING
OF
POLITICAL
PROCESSES
AND
CULTURE
422
8.3.1.3.4
INTEGRITY
AND
COMPLIANCE
423
8.3.1.4
CONCLUSION
425
8.3.2
DEVELOPMENT
OF
SKILLS
FOR
THE
STRUCTURAL
AND
LONG-TERM
SUPPORT
OF
POLITICAL
PROCESSES
426
8.3.2.1
PROCESS
COMPETENCE
AND
AN
UNDERSTANDING
OF
COMPLEX
POLITICAL
SYSTEMS 427
8.3.2.2
REDUCTION
OF
COMPLEXITY
FOR
POLITICIANS
AND
STAKEHOLDER
GROUPS
429
8.3.2.3
REVOLVING
DOOR
AS
AN
ANSWER?
431
8.3.2.3.1
SWITCH
FROM
POLITICS
TO
COMMERCE
432
8.3.2.3.2
PROBLEMS
OF
THE
DIFFERENT
SOCIALISATION
OF
POLITICIANS
AND
DECISION-MAKERS
FROM
COMMERCE
433
8.3.2.3.3
REVOLVING
DOOR
AS
A
DEAD
END?
IMAGE
PROBLEMS
FOR
POLITICIANS
AND
STAKEHOLDER
GROUPS
435
8.4
STATUS
QUO
OF
VOCATIONAL
EDUCATION
AND
FURTHER
TRAINING
FOR
LOBBYISTS
436
8.4.1
EXISTING
METHODS
OF
EDUCATION
AND
FURTHER
TRAINING
436
8.4.2
OBJECTIVES
AND
CONTENT
OF
THE
CURRENT
EDUCATION
AND
FURTHER
TRAINING
439
8.5
NEW
APPROACHES
IN
EDUCATION
AND
FURTHER
TRAINING
441
8.5.1
EUROPEAN
LAW
MODULE
443
8.5.2
POLITICAL
SCIENCE
MODULE
444
8.5.3
PROCESS
COMPETENCE
AND
COMPLEXITY
REDUCTION
MODULE
445
8.5.4
INTERCULTURAL
SKILLS
MODULE
446
8.5.5
LANGUAGE
MODULE
446
8.5.6
PRACTICAL
MODULE
447
8.6
SUMMARY
448
9
CASE
STUDIES
ON
INTEREST
REPRESENTATION
PROJECTS
WITH
STRUCTURAL
PROCESS
SUPPORT
.
451
9.1
CASE
1:
"
ADVERTISING
BANS
FOR
SPIRITS,
BEER
AND
WINE?
"
452
9.1.1
CIRCUMSTANCES/INITIAL
SITUATION
452
9.1.2
STEP
1:
DOCUMENTATION
OF
THE
(CONTENT-RELATED)
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
455
9.1.3
STEP
2:
PROCEDURAL
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
456
9.1.4
STEP
3:
DRAFTING
A
ONEPAGER
AND
SUBMITTING
IT
TO
PREVIOUSLY
IDENTIFIED
ADDRESSEES
AT
THE
LEGISLATIVE
AND
EXECUTIVE
LEVEL
459
9.1.5
STEPS
4
AND
5:
IMPLEMENTATION
OF
THE
ONEPAGER
AND
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
461
9.1.5.1
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
COMMISSION
461
CONTENTS
15
9.1.5.2
REPRESENTATION
OF
INTERESTS
VIS-^-VIS
THE
COUNCIL
461
9.1.5.3
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
PARLIAMENT
462
9.1.6
RESULT:
ACHIEVEMENT
OF
OBJECTIVES
463
9.2
CASE
2:
"REGULATION
FOR
DEFINING
THE
MODALITIES
FOR
ACHIEVING
THE
OBJECTIVE
OF
REDUCING
THE
CO
2
EMISSIONS
OF
NEW
PASSENGER
CARS
BY
2020
"
463
9.2.1
CIRCUMSTANCES/INITIAL
SITUATION
463
9.2.2
STEP
1:
DOCUMENTATION
OF
THE
(CONTENT-RELATED)
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
465
9.2.3
STEP
2:
PROCEDURAL
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
466
9.2.4
STEP
3:
DRAFTING
ONE
OR
MORE
ONEPAGERS
AND
SUBMITTING
THEM
TO
PREVIOUSLY
IDENTIFIED
ADDRESSEES
467
9.2.5
STEP
4:
FLANKING
THE
ONEPAGER
WITH
OTHER
STRUCTURAL
AND
PROCESS-ORIENTED
INSTRUMENTS
(MUTUAL
INFORMATION
TRANSPARENCY)
468
9.2.6
STEP
5:
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
469
9.2.6.1
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
COMMISSION
469
9.2.6.2
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
COUNCIL
470
9.2.6.3
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
PARLIAMENT
471
9.2.7
RESULT:
ACHIEVEMENT
OF
OBJECTIVES
472
10
FUTURE
CHALLENGES
.
473
10.1
PROFESSIONALISM
MEANS
TRANSLATION
COMPETENCE
473
10.1.1
CLASSIC
PROFESSIONS
473
10.1.2
A
NEW
FORM
OF
PROFESSIONALISM?
477
10.1.3
PROFESSIONALISM
AS
TRANSLATION
COMPETENCE
481
10.1.4
BRIEF
APPENDIX:
INTEREST
REPRESENTATION
RE-THOUGHT
483
10.2
KNOWLEDGE
INFRASTRUCTURES
484
10.2.1
ACCESS
TO
EXTERNAL
KNOWLEDGE
IS
NOW
MORE
IMPORTANT
THAN
EVER
BEFORE
484
10.2.2
KNOWLEDGE
INFRASTRUCTURES
ARE
THE
SOLUTION,
BUT
ALSO
THE
PROBLEM
AT
THE
SAME
TIME
486
10.2.3
KNOWLEDGE
INFRASTRUCTURES
INFLUENCE
THE
COHESION
AND
THE
FUTURE
VIABILITY
OF
OUR
SOCIETIES
487
10.3
OPEN
POLICY
-
ON
A
FOUNDATION
OF
INTEREST
REPRESENTATION
488
10.3.1
LET
'
S
OPEN
UP
THEN:
EVERYTHING
"
OPEN
"
OR
WHAT?
488
10.3.1.1
ACCESS
489
10.3.1.2
EPISTEMIC
DIMENSION
490
10.3.1.3
STRUCTURAL
DIMENSION
491
10.3.1.4
DIMENSION
OF
LEGITIMACY
491
16
CONTENTS
10.3.2
THEN
GO
FOR
IT:
STRATEGIC
STIMULI
FOR
INTEREST
REPRESENTATION
492
10.3.2.1
PROCESS
492
10.3.2.2
OPPORTUNITY
493
10.3.2.3
CASCADE
493
11
SUMMARY
AND
OUTLOOK
.
.
495
11.1
INTEREST
REPRESENTATION
AS
A
BUSINESS
MANAGEMENT
ASSET
FOR
COMPANIES,
ASSOCIATIONS
AND
ORGANISATIONS
495
11.2
OBJECTIVES
OF
INTEREST
REPRESENTATION
(INVOLVEMENT
IN
DECISION
MAKING
PROCESSES)
496
11.3
FRAMEWORK
CONDITIONS
-
REFORM
DUE
TO
THE
TREATY
OF
LISBON 497
11.3.1
TREATY
OF
LISBON:
DE
FACTO
UNITED
STATES
OF
EUROPE!
498
11.3.2
STRENGTHENING
THE
EUROPEAN
UNION
500
11.3.2.1
OUTWARDLY
500
11.3.2.2
INWARDLY
501
11.3.3
MULTI-LEVEL
SYSTEM,
ORDINARY
LEGISLATIVE
PROCEDURE,
INFORMAL
TRIALOGUE
501
11.3.3.1
MULTI-LEVEL
SYSTEM
501
11.3.3.2
ORDINARY
LEGISLATIVE
PROCEDURE
(ARTICLE
294
TFEU):
THE
NUMBER
OF
DECISION-MAKERS
IS
INCREASING
502
11.3.3.3
INFORMAL
TRIALOGUE:
AN
ADDITIONAL
DECISION-MAKING
LEVEL
502
11.3.4
PARADIGM
SHIFT
FROM
CONTENT
TO
PROCESS
COMPETENCE
503
11.3.5
CONCLUSION
AND
OUTCOME
504
11.3.5.1
INCREASE
IN
THE
COMPLEXITY
OF
EUROPEAN
DECISION
MAKING
PROCESSES
504
11.3.5.2
PARADIGM
SHIFT
IN
INTEREST
REPRESENTATION:
PROCESS
COMPETENCE
505
11.4
OUTLOOK:
URGENT
NEED
FOR
REFORM
TO
OVERCOME
THE
GOVERNANCE
CRISIS
WITHIN
THE
EU
507
APPENDIX
.
.
511
LIST
OF
ABBREVIATIONS
.
.
511
LIST
OF
FIGURES
.
515
REFERENCES
AND
FURTHER
READING
.
519
INDEX
.
567
ABOUT
THE
AUTHORS
.
575
The standard work on successful interest representation in the EU In this new edition, the founder of the EUTOP Group, one of the most successful lobbying companies in the ELI, bundles experience acquired over more than three decades to form a scientific theory on governmental relations. It focuses on the insight that, in view of the increasingly complex decision-making structures of the EU, knowledge of decision-makers and decision-making processes is at least equally as important to success as content aspects for companies and lobbyists. In a new chapter, the author sets out the formula for successful and science-based interest representation developed by him from his practical experience. Mandatory reading for all actors on the "stage of the European Union" - EU member states, EU regions, companies, associations, organisations and journalists. |
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S
CONTENTS
PREFACE
.
17
WELCOME
TO
THE
SECOND
EDITION
.
19
FOREWORD
TO
THE
SECOND
EDITION
.
21
INTRODUCTION
.
23
1
SET
DOWN
IN
A
FORMULA:
SUCCESSFUL
REPRESENTATION
OF
INTERESTS
IN
COMPLEX
DECISION-MAKING
PROCESSES
.
31
1.1
WAYS
OUT
OF
THE
COMPLEXITY
TRAP
OF
POLITICAL
DECISION-MAKING
STRUCTURES
31
1.1.1
PROBLEM-SOLVING
IN
COMPLEX
SITUATIONS:
PROCESS
TRUMPS
CONTENT
31
1.1.2
STAKEHOLDER
VERSUS
SHAREHOLDER
APPROACH
32
1.1.3
DECISIONS
WITHOUT
DECISION-MAKERS:
COMPLEX
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
(EU)
33
1.2
POLITICAL
REBIRTH
OF
THE
EU
33
1.2.1
TREATY
OF
LISBON
AS
THE
BACKGROUND
TO
A
PARADIGM
SHIFT
33
1.2.2
REORGANISATION
OF
DECISION-MAKING
PROCESSES
DUE
TO
THE
TREATY
OF
LISBON
34
1.2.3
EFFECTS
ON
INTEREST
REPRESENTATION
FROM
THE
CHANGED
FRAMEWORK
CONDITIONS
OF
THE
TREATY
OF
LISBON
35
1.3
SUCCESSFUL
REPRESENTATION
OF
INTERESTS
IN
THE
COMPLEX
EU
DECISION
MAKING
SYSTEM
36
1.3.1
FORMULA
FOR
SUCCESS
36
1.3.2
EXAMPLE
OF
APPLYING
THE
FORMULA
FOR
SUCCESS
-
THE
"
MOUNTAIN
EXAMPLE
"
37
1.3.2.1
PRE-LISBON:
SUCCESSES
FOR
CONTENT-ORIENTED
INTEREST
REPRESENTATION
40
1.3.2.2
POST-LISBON:
PROCESS
BARRIERS
TO
CONTENT-ORIENTED
INTEREST
REPRESENTATION
40
1.3.2.3
OVERCOMING
THE
PROCESS
BARRIER
THROUGH
PROCESS-ORIENTED
INTEREST
REPRESENTATION
43
1.3.2.4
ELEMENTS
OF
PROCESS
COMPETENCE
45
1.3.2.5
IMPORTANCE
OF
PROCESS
STRUCTURE
COMPETENCE
(PSTC)
45
1.3.2.6
IMPORTANCE
OF
PERSPECTIVE
CHANGE
COMPETENCE
(PCC)
47
137277
IMPORTANCE
OF
PROCESS
SUPPORT
COMPETENCE
(PSUC)
53
1.4
CONCLUSION
55
2
FUNDAMENTAL
THOUGHTS
ON
THE
TOPIC
OF
INTEREST
REPRESENTATION
AND
STAKEHOLDERS
57
2.1
DIFFERENCES
OF
INTEREST,
STAKEHOLDERS
AND
TRANSLATION
CONFLICTS 57
2.1.1
COMPLEXITY
AND
DIFFERENTIATION
58
2.1.2
ONE
THEORY
OF
THE
"
STAKEHOLDER
"
64
2.1.3
TRANSLATION
CONFLICTS
65
6
CONTENTS
2.2
STAKEHOLDER
ORIENTATION:
PERSPECTIVES
OF
CORPORATE
MANAGEMENT
BEYOND
THE
CLASSIC
SHAREHOLDER
VALUE
APPROACH
IN
THE
FACE
OF
MORE
COMPLEX
FRAMEWORK
CONDITIONS
66
2.2.1
"
BE
AHEAD
OF
CHANGE
"
:
CHALLENGE
OF
STAKEHOLDER
ORIENTATION
66
2.2.2
DRIVERS
OF
STAKEHOLDER
ORIENTATION
67
2.2.2.1
INTERNET
AND
DIGITISATION
67
2.2.2.2
CLIMATE
CHANGE
AND
DEMOGRAPHIC
TREND
69
2.2.23
CRITICAL
TRENDS
AND
GLOBALISATION
AND
IN
A
FULLY
NETWORKED
ECONOMIC
AND
FINANCIAL
WORLD
70
2.2.2A
NEW
ORGANISATIONAL
STRUCTURES
FOR
THE
REPRESENTATION
OF
CIVIL
INTERESTS
71
2.2.23
INTERIM
RESULT
72
2.23
IDEAL
OF
THE
HONOURABLE
MERCHANT:
A
STAKEHOLDER-ORIENTED
CONCEPT?
73
2.2.4
COMPLEX
AND
DYNAMIC
PERSPECTIVES
OF
STAKEHOLDER
ORIENTATION
74
2.2.5
STAKEHOLDER
THEORY:
CENTRAL
CONTRIBUTIONS,
DEVELOPMENT
STAGES
AND
SELECTED
KEY
FINDINGS
76
2.2
.5.1
CENTRAL
CONTRIBUTIONS
TO
THE
STAKEHOLDER
THEORY
76
2.2
3.2
THREE
STAKEHOLDER
THEORY
DEVELOPMENT
STAGES
77
2.233
MATURITY
PHASE
AS
PART
OF
STAKEHOLDER
MANAGEMENT
83
2.2.6
STAKEHOLDER
MANAGEMENT
AND
STRATEGIES
89
2.2.7
EXAMPLE
APPLICATIONS
OF
THE
STAKEHOLDER
VIEW
IN
MARKETING
95
2.2.8
SUMMARY
AND
OUTLOOK
99
2.2.9
CLOSING
REMARKS
100
23
IMPORTANCE
OF
THE
INTERMEDIARY
IN
INTEREST
REPRESENTATION
DERIVED
FROM
MUTUAL
MARKET
RELATIONSHIP
THEORIES
101
2.3.1
INTERMEDIARIES
101
2.3.1.1
DEFINITIONS
101
2.3.1.2
INTERMEDIARIES
EXPLAINED
USING
ECONOMIC
THEORIES
103
2.3.1.2.1
TRANSACTION
COST
THEORY
104
2.3.1.2.2
SEARCH
THEORY
106
2.3.1.2.3
INTERMEDIATION
THEORY
OF
THE
FIRM
107
2.3.1.2.4
PRINCIPAL
AGENT
THEORY
108
23.
1.3
BEHAVIOURAL
THEORIES
110
23.13.1
STRUCTURAL
HOLE
THEORY
110
23.13.2
SOCIAL
EXCHANGE
THEORY
111
23.2
SUMMARY
112
3
REPRESENTATION
OF
INTERESTS:
AN
APPROACH.
FUNDAMENTALS
AND
INTRODUCTION
.
115
3.1
INTRODUCTION
115
3.2
THE
REPRESENTATION
OF
INTERESTS
AS
A
STRUCTURED
COMMUNICATION
PROCESS
116
3.2.1
QUESTION
AND
DEFINITION
116
CONTENTS
7
3.2.2
CONCEPTS
OF
INTEREST
REPRESENTATION:
FROM
INVESTOR
RELATIONS
TO
GOVERNMENTAL
RELATIONS
119
3.2.3
REPRESENTATION
OF
INTERESTS
AS
AN
INDISPENSABLE
ELEMENT
OF
CORPORATE
COMMUNICATION
123
3.2.3.1
REPRESENTATION
OF
INTERESTS
AS
AN
EARLY
WARNING
SYSTEM:
IDENTIFICATION
OF
ISSUES
AND
TRENDS
123
3.2.3.2
THE
REPRESENTATION
OF
INTERESTS
AS
A
LONG-TERM
PROJECT:
STRUCTURAL
SUPPORT
OF
DECISION-MAKING
PROCESSES
127
3.2.3.2.1
GENERAL
127
3.2.3.2.2
INFORMATION
MANAGEMENT
128
3.2.3.2.3
STRATEGY
CONSULTING
129
3.2.3.2.4
EVENTS
130
3.2.3.2.5
INTEGRATION
OF
CORPORATE
INTERESTS
131
3.2.3.3
THE
REPRESENTATION
OF
INTERESTS
AS
POLITICAL
CRISIS
MANAGEMENT:
INTEREST
REPRESENTATION
AS
"
FIRE-FIGHTING
"
131
3.3
LEGITIMATION
OF
INTEREST
REPRESENTATION
134
3.3.1
POLITICS
AS
THE
CONTEST BETWEEN
VARIOUS
INTERESTS
WITH
THE
OBJECTIVE
OF
CONSENSUAL
SOLUTIONS
137
3.3.2
INTEREST
REPRESENTATION
AS
THE
AGGREGATION
OF
INTERESTS
140
3.3.3
INTEREST
REPRESENTATION
AS
A
TOOL
FOR
FORMING
COMMUNICATION
INTERFACES BETWEEN
POLITICS
AND
THE
AFFECTED
PARTIES:
NECESSITY
OF
AN
INTERMEDIARY
142
3.3.4
POLITICAL
SCIENCE
CONCEPTS
FOR
ANALYSING
AND
EVALUATING
INTEREST
REPRESENTATION:
OVERVIEW
146
3.3.4.1
NEO-PLURALISM
146
3.3.4.2
NEO-CORPORATISM
148
3.3.4.3
EXCHANGE
THEORY
150
3.3.4.4
GOVERNANCE
APPROACH
152
3.3.5
FUNDAMENTALS
OF
EUROPEAN
LAW
154
3.3.5.1
PRIMARY
LEGAL
FUNDAMENTALS
155
3.3.5.2
REGULATIONS
FOR
LOBBYISTS
(CODE
OF
CONDUCT)
AND
EUROPEAN
UNION
OFFICIALS
155
3.3.5.2.
1
REGULATIONS
FOR
LOBBYISTS
156
3.3.5.2.2
REGULATIONS
FOR
EUROPEAN
UNION
OFFICIALS
157
3333
FURTHER
LEGAL
REGULATIONS
AND
VOLUNTARY
COMMITMENT
OF
LOBBYISTS
159
3.4
SUMMARY
160
4
POLITICS
AS
A
PROCESS:
PARADIGM
SHIFT
FROM
CONTENT
COMPETENCE
TO
PROCESS
COMPETENCE
IN
INTEREST
REPRESENTATION
.
165
4.1
INTRODUCTION
AND
QUESTION
165
4.2
CONTENT
AS
THE
KEY
ELEMENT
OF
POLITICS?
167
4.3
CLASSIC
DIMENSIONS
OF
POLITICS:
POLITY,
POLICY,
POLITICS
170
8
CONTENTS
4.4
PROCEDURAL
DIMENSION
OF
POLITICS
173
4.4.1
"
COMPLEXITY
TRAP
"
OF
POLITY:
PROCESS
COMPETENCE
FOR
THE
POLITICAL
SYSTEM
IN
THE
EUROPEAN
UNION
173
4.4.2
POLICY
CYCLE
174
4.4.2.1
PROBLEM
DEFINITION
176
4.4.2.2
AGENDA
SETTING
177
4.4.2.3
POLICY
FORMULATION
AND
DECISION
178
4.4.2.4
POLICY
IMPLEMENTATION
179
4.4.2.5
POLICY
EVALUATION
180
4.4.2.6
POLICY
TERMINATION
181
4.5
TEMPORAL
DIMENSION
OF
POLITICS
182
4.5.1
ENDOGENOUS
TIME
SLOTS
183
4.5.2
EXOGENOUS
TIME
SLOTS
184
4.5.3
STRUCTURAL
TIME
SLOTS
185
4.6
POLITICAL
ACTORS
186
4.6.1
INDIVIDUAL
ACTORS
188
4.6.2
COLLECTIVE
AND
CORPORATE
ACTORS
190
4.6.3
INSTITUTIONAL
ACTORS
191
4.7
POLITICAL
NETWORKS
194
4.8
LAWS
OF
(POLITICAL)
DECISIONS
198
4.8.1
HOMO
ECONOMICUS
OR
HOMO
POLITICUS?
199
4.8.2
DECISION-MAKING
BY
HOMO
POLITICUS
203
4.9
SUMMARY
211
5
EUROPEAN
UNION
AS
THE
TARGET
OF
INTEREST
REPRESENTATION:
POLITICAL
SYSTEM
AND
PECULIARITIES
IN
COMPARISON
WITH
MEMBER
STATE
SYSTEMS
.
217
5.1
INTRODUCTION
AND
QUESTION
217
5.2
SHORT
HISTORY
OF
EUROPEAN
INTEGRATION
218
5.3
FUNDAMENTAL
CHANGES
DUE
TO
THE
TREATY
OF
LISBON
226
5.3.1
"
LISBON
"
:
TREATY
OR
CONSTITUTION?
227
5.3.1.1 GENESIS
OF
THE
TREATY
OF
LISBON
228
5.3.1.1.1
CONTEXT:
GENESIS
OF
THE
CONSTITUTIONAL
TREATY
AND
CONSTITUTIONAL
CRISIS
228
5.3.1.1.2
WAY
OUT
OF
THE
CONSTITUTIONAL
CRISIS
230
5.3.1.2
HOW
THE
CHOSEN
PROCESS
DETERMINED
THE
SUBSTANCE
OF
THE
TREATY
OF
LISBON
232
5.3.1.2.1
BASE
CAMP
AND
GAME
OF
CHESS
233
5.3.1.2.2
BERLIN
DECLARATION
AND
SHERPA
CONSULTATIONS:
INFORMAL
PROCESSES
AS
THE
WAY
TO
SUCCESS
234
5.3.1.2.3
A
NEGOTIATING
MANDATE
WITHOUT
FREEDOM
TO
NEGOTIATE
236
5.3.1.2.4
CONCLUSION
238
5.3.1.3
EVALUATION
OF
THE
DIFFERENCES
BETWEEN
THE
CONSTITUTIONAL
TREATY
AND
THE
TREATY
OF
LISBON
238
CONTENTS
9
5.3.2
STRENGTHENING
THE
EU
EXTERNALLY:
THE
EU
AS
A
GLOBAL
PLAYER
241
533
STRENGTHENING
THE
EU
INTERNALLY:
TRANSITION
FROM
THE
PRINCIPLE
OF
UNANIMITY
TO
THE
MAJORITY
PRINCIPLE
IN
THE
COUNCIL
OF
THE
EU
IS
BECOMING
THE
USUAL
CASE
245
5.3.4
STRENGTHENING
OF
THE
EUROPEAN
PARLIAMENT
248
5.4
INTEGRATION
THEORIES
AND
THE
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
249
5.4.1
FEDERALISM
250
5.4.1.1
FEDERALISM
AS
A
POLITICAL
OBJECTIVE
251
5.4.1.2
FEDERALISM
AS
A
POLITICAL
SCIENCE
INTEGRATION
THEORY
251
5.4.2
NEO-FUNCTIONALISM
252
5.4.3
LIBERAL
INTERGOVERNMENTALISM
255
5.4.4
SUPRANATIONALISM
257
5.4.5
MULTI-LEVEL
GOVERNANCE
258
5.4.6
CONCLUSION
263
53
POLITICAL
STAKEHOLDERS
IN
THE
EUROPEAN
UNION
263
5.5.1
EUROPEAN
(SUPRANATIONAL)
LEVEL:
OVERVIEW
OF
THE
INSTITUTIONS
OF
THE
EUROPEAN
UNION
264
5.5.1.1
EUROPEAN
PARLIAMENT
264
5.5.1.2
EUROPEAN
COUNCIL
269
5.5.1.3
COUNCIL
OF
THE
EUROPEAN
UNION
(COUNCIL
OF
MINISTERS)
269
5.5.1.4
EUROPEAN
COMMISSION
272
5.5.1.5
COURT
OF
JUSTICE
OF
THE
EUROPEAN
UNION
276
5.5.1.6
EUROPEAN
CENTRAL
BANK
276
5.5.1.7
EUROPEAN
COURT
OF
AUDITORS
277
5.5.1.8
OTHER
INSTITUTIONS
278
5.5.1.8.1
EUROPEAN
ECONOMIC
AND
SOCIAL
COMMITTEE
278
5.5.1.8.2
COMMITTEE
OF
THE
REGIONS
280
5.5.2
MEMBER
STATE
(NATIONAL)
LEVEL
280
5.5.2.1
MEMBER
STATE
(
"
PERMANENT
"
)
REPRESENTATIONS
282
5.5.2.2
REGIONAL
REPRESENTATIONS
283
533
CIVIL
SOCIETY
(NON-STATE)
LEVEL
286
5.5
.3.1
ASSOCIATIONS
288
533.2
ORGANISATIONS
AND
PUBLIC
INTEREST
GROUPS
289
5333
MEDIA
291
5.6
SUMMARY
293
6
LEGISLATIVE
PROCEDURE
AND
OTHER
LEGAL
REGULATIONS
AS
THE
FRAMEWORK
OF
INTEREST
REPRESENTATION
IN
THE
EUROPEAN
UNION
.
297
6.1
INTRODUCTION
AND
QUESTION
297
6.2
BASES
OF
LEGISLATION
IN
THE
EU
AFTER
LISBON
297
6.2.1
GENERAL
298
6.2.2
CLASSIFICATION
OF
LEGISLATIVE
ACTS
AFTER
THE
TREATY
OF
LISBON
299
10
CONTENTS
6.2.3
LEGISLATIVE
PROCEDURES
IN
THE
EUROPEAN
UNION
300
6.2.3.1
GENERAL
300
6.2.3.2
ORDINARY
LEGISLATIVE
PROCEDURE
301
6.2.3.2.1
INTRODUCTION
OF
THE
LEGISLATIVE
PROCEDURE:
RIGHT
OF
INITIATIVE
OF
THE
EU
COMMISSION
302
6.2.3.2.2
FURTHER
PROCEDURE
IN
THE
COUNCIL
AND
PARLIAMENT:
READINGS,
OPINIONS
AND
CONCILIATION
PROCEDURES
304
6.2.3.2.3
FIRST
READING
IN
THE
EUROPEAN
PARLIAMENT
304
6.2.3.2.4
FIRST
READING
IN
THE
COUNCIL
305
6.2.3.2.5
SECOND
READING
IN
THE
PARLIAMENT
AND
COUNCIL,
OPINION
OF
THE
COMMISSION
305
6.2.3.2.6
PROCEDURE
IN
THE
CONCILIATION
COMMITTEE
307
6.2.3.2.7
THIRD
READING
IN
THE
COUNCIL
AND
PARLIAMENT
307
6.2.3.2.8
PUBLICATION,
ANNOUNCEMENT
AND
ENTRY
INTO
FORCE
308
6.2.3.3
LEGISLATION
BY
THE
EU
COMMISSION
ACCORDING
TO
ARTICLES
290
AND
291
TFEU,
PARTICULARLY
COMITOLOGY
308
6.2.3.3.1
DELEGATED
LEGISLATION
(ARTICLE
290
TFEU)
309
6.2.3.3.2
IMPLEMENTING
LEGISLATION
BY
THE
EU
COMMISSION
ACCORDING
TO
ARTICLE
291
(2)
TFEU
310
6.3
ACCESS
TO
THE
INSTITUTIONS
OF
THE
EUROPEAN
UNION
312
6.3.1
GENERAL
312
6.3.2
LEGAL
BASES
OF
REGULATION
314
6.3.3
LEGAL
FRAMEWORK
OF
ACCESS
TO
THE
INDIVIDUAL
INSTITUTIONS
316
6.3.3.1
REGULATION
OF
ACCESS
TO
THE
COUNCIL
OF
THE
EU
316
6.3.3.2
REGULATION
OF
ACCESS
TO
COMMISSION
MEMBERS
AND
CIVIL
SERVANTS
316
6.3.3.3
TRANSPARENCY
INITIATIVE/TRANSPARENCY
REGISTER
317
6.3.3.3.
1
BOUNDARY
CONDITIONS
AND
CONTENT
OF
THE
TRANSPARENCY
REGISTER
317
6.3.3.3.2
ALTERNATIVES
TO
THE
TRANSPARENCY
REGISTER:
BINDING
QUALITY
CRITERIA
FOR
INTEREST
REPRESENTATION
319
633
A
REGULATION
OF
ACCESS
TO
MEMBERS
OF
THE
EUROPEAN
PARLIAMENT
321
6333
REGULATION
OF
ACCESS
TO
THE
COMMITTEE
OF
THE
REGIONS
(COR)
AND
THE
ECONOMIC
AND
SOCIAL
COMMITTEE
(EESC)
322
6.3.4
CONSEQUENCES
FOR
THE
PRACTICE
OF
INTEREST
REPRESENTATION
322
6.3.4.1
DECISIONS
WITHOUT
DECISION-MAKERS?
323
6.3.4.1.1
EUROPEAN
UNION
"
COMPLEXITY
TRAP
"
:
IS
THERE
THE
ONE
DECISION-MAKER?
323
CONTENTS
11
6.3.4.1.2
ORDINARY
LEGISLATIVE
PROCEDURE
(ARTICLE
294
TFEU):
THE
NUMBER
OF
DECISION-MAKERS
IS
INCREASING
323
6.3.4.1.3
INFORMAL
TRIALOGUE
AS
AN
ADDITIONAL
-
INFORMAL
-
DECISION-MAKING
LEVEL
324
6.3.4.1.4
COMPLEXITY
AND
MULTI-DIMENSIONALITY
OF
THE
PROCEDURES
AND
PROCESS
COMPETENCE
IN
INTEREST
REPRESENTATION
326
6.3.4.2
MAJORITY
DECISIONS
AMONGST
27
MEMBER
STATES
AS
A
STRATEGIC
RISK
FOR
COMPANIES:
NECESSITY
OF
"
EUROPEAN
COALITION
BUILDING
"
?
326
6.4
SUMMARY
329
7
GOVERNMENTAL
RELATIONS:
PROCESS
MANAGEMENT
IN
PRACTICE
.
331
7.1
INTRODUCTION
AND
QUESTION
331
7.2
GENERAL
331
73
ESSENTIAL
ELEMENT
OF
SUCCESSFUL
INTEREST
REPRESENTATION:
STAKEHOLDER
MANAGEMENT
334
7.3.1
CONCEPT
OF
STAKEHOLDER
MANAGEMENT
IN
THE
AREA
OF
POLITICAL
INTEREST
REPRESENTATION
334
7.3.2
STAKEHOLDER
MANAGEMENT
IN
PRACTICE
337
7.3.2.1
STEP
1:
IDENTIFICATION
OF
RELEVANT
STAKEHOLDERS
338
7.3.2.2
STEP
2:
STAKEHOLDER
MAPPING
-
CATEGORISATION
AND
HIERARCHICAL
STRUCTURE
341
7.3.2.3
STEP
3:
INFORMATION
MANAGEMENT
-
ESTABLISHMENT
AND
ADMINISTRATION
OF
A
STAKEHOLDER
DATABASE
342
7.4
INTEREST
REPRESENTATION
INSTRUMENTS
344
7.4.1
STRUCTURAL
INSTRUMENTS
345
7.4.1.1
COLLECTIVE
FORMS
OF
ORGANISATION:
INTEREST
REPRESENTATION
THROUGH
ASSOCIATIONS
345
7.4.1.1.1
GENERAL
HETEROGENEITY
PROBLEM
345
7.4.1.1.1.1
COMPULSION
TO
REACH
A
COMPROMISE
AT
ASSOCIATION
LEVEL
345
7.4.1.1.1.2
CONSEQUENCE:
CONFLICT
BETWEEN
MEMBERSHIP
LOGIC
AND
INFLUENCE
LOGIC
348
7.4.1.1.2
ASSOCIATION-BASED
INTEREST
REPRESENTATION
"
FROM
THE
INSIDE
"
AND
"
FROM
THE
OUTSIDE
"
350
7.4.1.1.3
CULTURAL
DIFFERENCES
BETWEEN
THE
EU
LEVEL
AND
MEMBER
STATES
AS
A
PROBLEM
FOR
ASSOCIATIONS
351
7.4.1.1.4
EUROPEAN
AND
NATIONAL
ASSOCIATIONS
351
7.4.1.1.4.1
EUROPEAN
ASSOCIATIONS
351
7.4.1.1.4.2
NATIONAL
ASSOCIATIONS
353
12
CONTENTS
7.4.1.2
NON-COLLECTIVE
FORMS
OF
ORGANISATION
354
7.4.1.2.1
IN-HOUSE
INTEREST
REPRESENTATION:
OWN
CORPORATE
REPRESENTATIVE
OFFICE
355
7.4.1.2.1.1
ROLE
AND
ACTIVITIES
OF
AN
IN-HOUSE
LOBBYIST
356
7.4.1.2.1.2
PERSONAL
REQUIREMENTS
FOR
A
LOBBYIST
356
7.4.1.2.1.3
CENTRAL
PROBLEM:
TRUST
CANNOT
BE
BEQUEATHED
357
7.4.1.2.2
EXTERNAL
SERVICE
PROVIDERS
357
7.4.1.2.2.1
PUBLIC
AFFAIRS
AGENCIES
358
7.4.1.2.2.2
LAW
FIRMS
358
7.4.1.2.2.3
GOVERNMENTAL
RELATIONS
AGENCIES
360
7.4.1.2.2.4
PROJECT-RELATED
OR
STRUCTURAL
(LONG-TERM)
APPROACH?
362
7.4.1.2.2.5
THINKTANKS
363
7.4.1.2.2.6
POSTING
INTERNAL
EMPLOYEES
TO
THE
INSTITUTIONS
364
7.4.1.3
COSTS
OF
THE
VARIOUS
INSTRUMENTS
365
7.4.1.3.1
COSTS
OF
AN
ASSOCIATION
365
7.4.1.3.2
COSTS
OF
A
CORPORATE
REPRESENTATIVE
OFFICE
IN
BRUSSELS
366
7.4.1.3.3
COSTS
OF
AN
EXTERNAL
SERVICE
PROVIDER
369
7.4.1.3.3.1
PUBLIC
AFFAIRS
AGENCIES
370
7.4.1.3.3.2
LAW
FIRMS
371
7.4.1.3.3.3
GOVERNMENTAL
RELATIONS
AGENCIES
371
7.4.2
PROCESS-ORIENTED
INSTRUMENTS
374
7.4.2.1
MONO
PROCESS-ORIENTED
INSTRUMENTS
374
7.4.2.1.1
TELEPHONE
CALL
374
7.4.2.1.2
SMS
375
7.4.2.1.3
E-MAIL
376
7.4.2.1.4
PERSONAL
DISCUSSION
377
7.4.2.1.5
BRIEFING
377
7.4.2.1.6
OPINION
IN
THE
LEGISLATIVE
PROCEDURE
378
7.4.2.1.7
ONEPAGER
378
7.4.2.2
POLY
PROCESS-ORIENTED
INSTRUMENTS
380
7.4.2.2.1
WORKSHOP
380
7.4.2.2.2
PARLIAMENTARY
EVENING
382
7.5
IMPLEMENTATION
IN
PRACTICE:
OVERALL
MODEL
FOR
STRUCTURING
EFFECTIVE
AND
EFFICIENT
INTEREST
REPRESENTATION
383
7.5.1
SETTING
QUALITY
BENCHMARKS:
KEY
ELEMENTS
OF
EFFECTIVE
INTEREST
REPRESENTATION
FOR
A
COMPANY
383
7.5.2
CO-ORDINATION
OF
THE
INSTRUMENTS
BY
THE
COMPANY
387
CONTENTS
13
7.5.3
DOCUMENTATION
OF
THE
STARTING
POINT
AND
OBJECTIVE:
DEFINITION
OF
A
GENERAL
CORPORATE
REQUIREMENT
PROFILE
IN
THE
FIELD
OF
INTEREST
REPRESENTATION
389
7.5.4
IMPLEMENTING
AND
SUCCESSFULLY
UNDERTAKING
INTEREST
REPRESENTATION
PROJECTS:
FUNDAMENTAL
STEPS
391
7.5.4.1
DOCUMENTATION
OF
THE
CONTENT-RELATED
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
391
7.5.4.2
PROCESS-ORIENTED
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
393
7.5.4.3
DRAFTING
AND
SUBMITTING
ONE
OR
MORE
ONEPAGERS
393
7.5.4.4
FLANKING
THE
ONEPAGER
WITH
OTHER
STRUCTURAL
AND
PROCESS-ORIENTED
INSTRUMENTS
(MUTUAL
INFORMATION
TRANSPARENCY)
394
7.5.4.5
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
395
7.5.5
CONCLUSION
396
7.6
SUMMARY
396
8
TRAINING:
WAYS
TO
BECOMING
A
GOVERNMENTAL
RELATIONS
MANAGER
.
403
8.1
INTRODUCTION
AND
QUESTION
403
8.2
FRAMEWORK
CONDITIONS
AND
GENERAL
REQUIREMENTS
ON
A
LOBBYIST
403
8.2.1
BREAKING
DOWN
AND
CONTROLLING
INCREASING
COMPLEXITY
403
8.2.2
DECIPHERING
THE
COMPLEX
MULTI-LEVEL
SYSTEM
OF
THE
EUROPEAN
UNION
408
8.3
REQUIREMENTS
ON
A
LOBBYIST
410
8.3.1
KNOWLEDGE
OF
THE
WORLD
OF
POLITICS
AND
THE
WORLD
OF
STAKEHOLDER
GROUPS
410
8.3.1.1
INTEREST
REPRESENTATION
AS
AN
INTERMEDIARY
SYSTEM
410
8.3.1.2
REQUIREMENTS
ON
THE
PART
OF
STAKEHOLDER
GROUPS
413
8.3.1.2.1
INFORMATION
413
8.3.1.2.2
COMMERCIAL
MANAGEMENT
THINKING
AND
IMPLEMENTATION
OF
THE
CLIENTS
'
(POLITICAL)
OBJECTIVES
414
8.3.1.2.3
PROFESSIONAL
REPRESENTATION
OF
CLIENTS
'
INTERESTS
415
8.3.1.2.4
TECHNICAL
KNOW-HOW
AND
GOOD
CONTACTS
416
8.3.1.2.5
SOFT
SKILLS
AS
ESSENTIAL
TOOLS:
SOCIAL
SKILLS,
INTERCULTURAL
AND
LINGUISTIC
SKILLS,
INTEGRITY
41
7
8.3.1.2.6
INTEGRITY
AND
COMPLIANCE
419
8.3.1.3
REQUIREMENTS
ON
THE
PART
OF
POLITICIANS
419
8.3.1.3.1
INFORMATION
419
8.3.1.3.2
INFORMATION
TRANSPARENCY
AND
PROFESSIONAL
INFORMATION
MEDIATION
421
14
CONTENTS
8.3.1.3.3
UNDERSTANDING
OF
POLITICAL
PROCESSES
AND
CULTURE
422
8.3.1.3.4
INTEGRITY
AND
COMPLIANCE
423
8.3.1.4
CONCLUSION
425
8.3.2
DEVELOPMENT
OF
SKILLS
FOR
THE
STRUCTURAL
AND
LONG-TERM
SUPPORT
OF
POLITICAL
PROCESSES
426
8.3.2.1
PROCESS
COMPETENCE
AND
AN
UNDERSTANDING
OF
COMPLEX
POLITICAL
SYSTEMS 427
8.3.2.2
REDUCTION
OF
COMPLEXITY
FOR
POLITICIANS
AND
STAKEHOLDER
GROUPS
429
8.3.2.3
REVOLVING
DOOR
AS
AN
ANSWER?
431
8.3.2.3.1
SWITCH
FROM
POLITICS
TO
COMMERCE
432
8.3.2.3.2
PROBLEMS
OF
THE
DIFFERENT
SOCIALISATION
OF
POLITICIANS
AND
DECISION-MAKERS
FROM
COMMERCE
433
8.3.2.3.3
REVOLVING
DOOR
AS
A
DEAD
END?
IMAGE
PROBLEMS
FOR
POLITICIANS
AND
STAKEHOLDER
GROUPS
435
8.4
STATUS
QUO
OF
VOCATIONAL
EDUCATION
AND
FURTHER
TRAINING
FOR
LOBBYISTS
436
8.4.1
EXISTING
METHODS
OF
EDUCATION
AND
FURTHER
TRAINING
436
8.4.2
OBJECTIVES
AND
CONTENT
OF
THE
CURRENT
EDUCATION
AND
FURTHER
TRAINING
439
8.5
NEW
APPROACHES
IN
EDUCATION
AND
FURTHER
TRAINING
441
8.5.1
EUROPEAN
LAW
MODULE
443
8.5.2
POLITICAL
SCIENCE
MODULE
444
8.5.3
PROCESS
COMPETENCE
AND
COMPLEXITY
REDUCTION
MODULE
445
8.5.4
INTERCULTURAL
SKILLS
MODULE
446
8.5.5
LANGUAGE
MODULE
446
8.5.6
PRACTICAL
MODULE
447
8.6
SUMMARY
448
9
CASE
STUDIES
ON
INTEREST
REPRESENTATION
PROJECTS
WITH
STRUCTURAL
PROCESS
SUPPORT
.
451
9.1
CASE
1:
"
ADVERTISING
BANS
FOR
SPIRITS,
BEER
AND
WINE?
"
452
9.1.1
CIRCUMSTANCES/INITIAL
SITUATION
452
9.1.2
STEP
1:
DOCUMENTATION
OF
THE
(CONTENT-RELATED)
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
455
9.1.3
STEP
2:
PROCEDURAL
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
456
9.1.4
STEP
3:
DRAFTING
A
ONEPAGER
AND
SUBMITTING
IT
TO
PREVIOUSLY
IDENTIFIED
ADDRESSEES
AT
THE
LEGISLATIVE
AND
EXECUTIVE
LEVEL
459
9.1.5
STEPS
4
AND
5:
IMPLEMENTATION
OF
THE
ONEPAGER
AND
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
461
9.1.5.1
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
COMMISSION
461
CONTENTS
15
9.1.5.2
REPRESENTATION
OF
INTERESTS
VIS-^-VIS
THE
COUNCIL
461
9.1.5.3
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
PARLIAMENT
462
9.1.6
RESULT:
ACHIEVEMENT
OF
OBJECTIVES
463
9.2
CASE
2:
"REGULATION
FOR
DEFINING
THE
MODALITIES
FOR
ACHIEVING
THE
OBJECTIVE
OF
REDUCING
THE
CO
2
EMISSIONS
OF
NEW
PASSENGER
CARS
BY
2020
"
463
9.2.1
CIRCUMSTANCES/INITIAL
SITUATION
463
9.2.2
STEP
1:
DOCUMENTATION
OF
THE
(CONTENT-RELATED)
OBJECTIVE
AND
CONTINUOUS
CHECKING
OF
POLITICAL
FEASIBILITY
465
9.2.3
STEP
2:
PROCEDURAL
SITUATION
ASSESSMENT
AND
STRATEGY
PLANNING
466
9.2.4
STEP
3:
DRAFTING
ONE
OR
MORE
ONEPAGERS
AND
SUBMITTING
THEM
TO
PREVIOUSLY
IDENTIFIED
ADDRESSEES
467
9.2.5
STEP
4:
FLANKING
THE
ONEPAGER
WITH
OTHER
STRUCTURAL
AND
PROCESS-ORIENTED
INSTRUMENTS
(MUTUAL
INFORMATION
TRANSPARENCY)
468
9.2.6
STEP
5:
SUPPORTING
DECISION-MAKING
PROCESSES
AT
LEGISLATIVE
AND
EXECUTIVE
LEVEL
469
9.2.6.1
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
COMMISSION
469
9.2.6.2
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
COUNCIL
470
9.2.6.3
REPRESENTATION
OF
INTERESTS
VIS-A-VIS
THE
EUROPEAN
PARLIAMENT
471
9.2.7
RESULT:
ACHIEVEMENT
OF
OBJECTIVES
472
10
FUTURE
CHALLENGES
.
473
10.1
PROFESSIONALISM
MEANS
TRANSLATION
COMPETENCE
473
10.1.1
CLASSIC
PROFESSIONS
473
10.1.2
A
NEW
FORM
OF
PROFESSIONALISM?
477
10.1.3
PROFESSIONALISM
AS
TRANSLATION
COMPETENCE
481
10.1.4
BRIEF
APPENDIX:
INTEREST
REPRESENTATION
RE-THOUGHT
483
10.2
KNOWLEDGE
INFRASTRUCTURES
484
10.2.1
ACCESS
TO
EXTERNAL
KNOWLEDGE
IS
NOW
MORE
IMPORTANT
THAN
EVER
BEFORE
484
10.2.2
KNOWLEDGE
INFRASTRUCTURES
ARE
THE
SOLUTION,
BUT
ALSO
THE
PROBLEM
AT
THE
SAME
TIME
486
10.2.3
KNOWLEDGE
INFRASTRUCTURES
INFLUENCE
THE
COHESION
AND
THE
FUTURE
VIABILITY
OF
OUR
SOCIETIES
487
10.3
OPEN
POLICY
-
ON
A
FOUNDATION
OF
INTEREST
REPRESENTATION
488
10.3.1
LET
'
S
OPEN
UP
THEN:
EVERYTHING
"
OPEN
"
OR
WHAT?
488
10.3.1.1
ACCESS
489
10.3.1.2
EPISTEMIC
DIMENSION
490
10.3.1.3
STRUCTURAL
DIMENSION
491
10.3.1.4
DIMENSION
OF
LEGITIMACY
491
16
CONTENTS
10.3.2
THEN
GO
FOR
IT:
STRATEGIC
STIMULI
FOR
INTEREST
REPRESENTATION
492
10.3.2.1
PROCESS
492
10.3.2.2
OPPORTUNITY
493
10.3.2.3
CASCADE
493
11
SUMMARY
AND
OUTLOOK
.
.
495
11.1
INTEREST
REPRESENTATION
AS
A
BUSINESS
MANAGEMENT
ASSET
FOR
COMPANIES,
ASSOCIATIONS
AND
ORGANISATIONS
495
11.2
OBJECTIVES
OF
INTEREST
REPRESENTATION
(INVOLVEMENT
IN
DECISION
MAKING
PROCESSES)
496
11.3
FRAMEWORK
CONDITIONS
-
REFORM
DUE
TO
THE
TREATY
OF
LISBON 497
11.3.1
TREATY
OF
LISBON:
DE
FACTO
UNITED
STATES
OF
EUROPE!
498
11.3.2
STRENGTHENING
THE
EUROPEAN
UNION
500
11.3.2.1
OUTWARDLY
500
11.3.2.2
INWARDLY
501
11.3.3
MULTI-LEVEL
SYSTEM,
ORDINARY
LEGISLATIVE
PROCEDURE,
INFORMAL
TRIALOGUE
501
11.3.3.1
MULTI-LEVEL
SYSTEM
501
11.3.3.2
ORDINARY
LEGISLATIVE
PROCEDURE
(ARTICLE
294
TFEU):
THE
NUMBER
OF
DECISION-MAKERS
IS
INCREASING
502
11.3.3.3
INFORMAL
TRIALOGUE:
AN
ADDITIONAL
DECISION-MAKING
LEVEL
502
11.3.4
PARADIGM
SHIFT
FROM
CONTENT
TO
PROCESS
COMPETENCE
503
11.3.5
CONCLUSION
AND
OUTCOME
504
11.3.5.1
INCREASE
IN
THE
COMPLEXITY
OF
EUROPEAN
DECISION
MAKING
PROCESSES
504
11.3.5.2
PARADIGM
SHIFT
IN
INTEREST
REPRESENTATION:
PROCESS
COMPETENCE
505
11.4
OUTLOOK:
URGENT
NEED
FOR
REFORM
TO
OVERCOME
THE
GOVERNANCE
CRISIS
WITHIN
THE
EU
507
APPENDIX
.
.
511
LIST
OF
ABBREVIATIONS
.
.
511
LIST
OF
FIGURES
.
515
REFERENCES
AND
FURTHER
READING
.
519
INDEX
.
567
ABOUT
THE
AUTHORS
.
575
The standard work on successful interest representation in the EU In this new edition, the founder of the EUTOP Group, one of the most successful lobbying companies in the ELI, bundles experience acquired over more than three decades to form a scientific theory on governmental relations. It focuses on the insight that, in view of the increasingly complex decision-making structures of the EU, knowledge of decision-makers and decision-making processes is at least equally as important to success as content aspects for companies and lobbyists. In a new chapter, the author sets out the formula for successful and science-based interest representation developed by him from his practical experience. Mandatory reading for all actors on the "stage of the European Union" - EU member states, EU regions, companies, associations, organisations and journalists. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Joos, Klemens 1969- |
| author_GND | (DE-588)173237959 |
| author_facet | Joos, Klemens 1969- |
| author_role | aut |
| author_sort | Joos, Klemens 1969- |
| author_variant | k j kj |
| building | Verbundindex |
| bvnumber | BV049351838 |
| classification_rvk | MK 5110 MG 11210 MF 2100 QM 430 QD 040 |
| classification_tum | POL 575 |
| ctrlnum | (OCoLC)1375581938 (DE-599)DNB1285283236 |
| dewey-full | 324.4094 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.4094 |
| dewey-search | 324.4094 |
| dewey-sort | 3324.4094 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie Wirtschaftswissenschaften |
| discipline_str_mv | Politologie Wirtschaftswissenschaften |
| edition | 2nd revised and extended edition |
| format | Book |
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| id | DE-604.BV049351838 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:50:03Z |
| indexdate | 2025-01-02T13:19:36Z |
| institution | BVB |
| institution_GND | (DE-588)16179388-5 |
| isbn | 9783527511389 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034612182 |
| oclc_num | 1375581938 |
| open_access_boolean | |
| owner | DE-83 DE-188 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-1050 DE-473 DE-BY-UBG DE-945 DE-N2 DE-824 DE-526 DE-860 DE-M347 DE-739 DE-898 DE-BY-UBR DE-703 DE-355 DE-BY-UBR DE-523 DE-11 DE-858 DE-384 |
| owner_facet | DE-83 DE-188 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-1050 DE-473 DE-BY-UBG DE-945 DE-N2 DE-824 DE-526 DE-860 DE-M347 DE-739 DE-898 DE-BY-UBR DE-703 DE-355 DE-BY-UBR DE-523 DE-11 DE-858 DE-384 |
| physical | 577 Seiten Illustrationen, Diagramme 24.4 cm x 17 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| spelling | Joos, Klemens 1969- Verfasser (DE-588)173237959 aut Politische Stakeholder überzeugen Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union Klemens Joos 2nd revised and extended edition Weinheim Wiley 2024 577 Seiten Illustrationen, Diagramme 24.4 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Interessenvertretung (DE-588)4120500-5 gnd rswk-swf Lobbyismus (DE-588)4036097-0 gnd rswk-swf Constitution, Government & the State European Politics Political Science Politik / Europa Politikwissenschaft Verfassung, Regierung, Staatswesen PO13: Politik / Europa PO1A: Verfassung, Regierung, Staatswesen Europäische Union (DE-588)5098525-5 b Interessenvertretung (DE-588)4120500-5 s Lobbyismus (DE-588)4036097-0 s DE-604 Wiley-VCH (DE-588)16179388-5 pbl Übersetzung von Joos, Klemens Politische Stakeholder überzeugen 2., überarbeitete und erweiterte Auflage 2024 978-3-527-51137-2 (DE-604)BV049060144 Erscheint auch als Online-Ausgabe, EPUB 978-3-527-84591-0 Vorangegangen ist 9783527508655 X:MVB http://www.wiley-vch.de/publish/dt/books/ISBN978-3-527-51138-9/ DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034612182&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034612182&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p vlb 20230403 DE-101 https://d-nb.info/provenance/plan#vlb 2\p vlb 20230403 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Joos, Klemens 1969- Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union Europäische Union (DE-588)5098525-5 gnd Interessenvertretung (DE-588)4120500-5 gnd Lobbyismus (DE-588)4036097-0 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4120500-5 (DE-588)4036097-0 |
| title | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union |
| title_alt | Politische Stakeholder überzeugen |
| title_auth | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union |
| title_exact_search | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union |
| title_exact_search_txtP | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union |
| title_full | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union Klemens Joos |
| title_fullStr | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union Klemens Joos |
| title_full_unstemmed | Convincing political stakeholders successful lobbying through process competence in the complex decision-making system of the European Union Klemens Joos |
| title_short | Convincing political stakeholders |
| title_sort | convincing political stakeholders successful lobbying through process competence in the complex decision making system of the european union |
| title_sub | successful lobbying through process competence in the complex decision-making system of the European Union |
| topic | Europäische Union (DE-588)5098525-5 gnd Interessenvertretung (DE-588)4120500-5 gnd Lobbyismus (DE-588)4036097-0 gnd |
| topic_facet | Europäische Union Interessenvertretung Lobbyismus |
| url | http://www.wiley-vch.de/publish/dt/books/ISBN978-3-527-51138-9/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034612182&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034612182&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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