Experimenting with emerging media platforms: field testing the future
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2023
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| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Auf dem Umschlag: Companion website |
| Beschreibung: | xii, 199 Seiten Illustrationen |
| ISBN: | 9781032160924 9781032160931 |
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Datensatz im Suchindex
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| adam_text | Contents List of Figures About the Author Acknowledgments Foreword by Gary Kebbel Introduction: Experimenting with Emerging Media Platforms: Field Testing the Future 1 Who Can Predict the Future? vii viii ix xi 1 6 2 Change Theories 18 3 Initiating Your Field Test 27 4 Open-Source Technologies 42 5 XR and the Metaverse 56 6 Augmented Reality 76 7 Conducting Your Field Test 90 8 360 Photography and Video 107 9 Photogrammetry 125 10 Data, AI, Automation, and Bots 143 11 Autonomous Flying Cameras 167
vi Contents 12 Field Testing the Future 185 Afterword: The Edge of Innovation 193 Index 196
Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film, and public relations - how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future. Taking a unique trial-and -error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will fail many times before they succeed. Through focused assignments, this book provides pointers on howto familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book s companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years experience in
media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups. For additional resources, please see the companion website: www.emergingmediaplatforms.com. Dan Pacheco is Professor of Practice and Peter A. Horvitz Endowed Chair of Journalism Innovation at the S.l. Newhouse School of Public Communications, USA.
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| adam_txt |
Contents List of Figures About the Author Acknowledgments Foreword by Gary Kebbel Introduction: Experimenting with Emerging Media Platforms: Field Testing the Future 1 Who Can Predict the Future? vii viii ix xi 1 6 2 Change Theories 18 3 Initiating Your Field Test 27 4 Open-Source Technologies 42 5 XR and the Metaverse 56 6 Augmented Reality 76 7 Conducting Your Field Test 90 8 360 Photography and Video 107 9 Photogrammetry 125 10 Data, AI, Automation, and Bots 143 11 Autonomous Flying Cameras 167
vi Contents 12 Field Testing the Future 185 Afterword: The Edge of Innovation 193 Index 196
Experimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film, and public relations - how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future. Taking a unique trial-and -error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on howto familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in
media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups. For additional resources, please see the companion website: www.emergingmediaplatforms.com. Dan Pacheco is Professor of Practice and Peter A. Horvitz Endowed Chair of Journalism Innovation at the S.l. Newhouse School of Public Communications, USA. |
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| spelling | Pacheco, Dan Verfasser aut Experimenting with emerging media platforms field testing the future Dan Pacheco New York ; London Routledge, Taylor & Francis Group 2023 xii, 199 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Auf dem Umschlag: Companion website Erscheint auch als Online-Ausgabe 978-1-00-324701-2 Erscheint auch als Online-Ausgabe 978-1-00-087876-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034611571&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034611571&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Pacheco, Dan Experimenting with emerging media platforms field testing the future |
| title | Experimenting with emerging media platforms field testing the future |
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| title_short | Experimenting with emerging media platforms |
| title_sort | experimenting with emerging media platforms field testing the future |
| title_sub | field testing the future |
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