Handbook of customer engagement in tourism marketing: edited by Raouf Ahmad Rather, Haywantee Ramkissoon
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2023]
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| Schriftenreihe: | Research handbooks in tourism
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxix, 351 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781802203936 |
Internformat
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Datensatz im Suchindex
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Contents About the editors x List of contributors xi Preface xxi Acknowledgements xxii List of abbreviations xxiii Introduction to the Handbook of Customer Engagement in Tourism Marketing xxv 1 Customer engagement in tourism and hospitality research RaoufAhmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek and Sandra Maria Correia Loureiro 2 Positive and negative customer engagement in the tourism industry: should these constructs be studied separately? 25 Jenely Dayana Villamediana-Pedrosa, Natalia Vila-Lopez, Inés Küster-Boluda and Diana Kolbe 3 Negative customer engagement behavior in online social networks: understanding the nuance Matthew Alexander and Jaylan Azer 1 43 4 Customer engagement conceptualization and conceptual links ShuyueHuang 56 5 Measuring the value of customer engagement metrics Adele D. Berndt and Daniel J. Petzer 73 6 Promotion of urban tourism: an analysis of customer engagement on Instagram in two Spanish cities 86 Juan Tugores-Ques, Maria Bonilla-Quijada and Joan Ripoll-i-Alcon 7 Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: the mediating role of online customer engagement 99 Yangyang Jiang, Xiya Zhang, Μ. S. Balaji and Tenghao Wang 8 The influence of customer engagement on destination loyalty from a destination marketing organisation perspective 115 Catarina Calisto de Freitas, Ricardo Godinho Bilro and Susana Henriques Marques vit
viii 9 Handbook ofcustomer engagement in tourism marketing Tourists’ affective, cognitive, and behavioral engagement through destination brand reputation Raouf Ahmad Rather and Farhat Amin 129 10 Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis 142 Mohsin Abdur Rehman, Zuhair Abbas, RaoufAhmad Rather, Maroof Khalil and Shoaib Muhammad 11 Customer engagement and trust: the moderating role of age and gender Imran Khan and Mobin Fatma 158 The impact of virtual reality on customer engagement in tourism marketing: do age, gender and buyer readiness matter? Kim Willems and Malaika Brengman 170 12 13 Customer engagement in evolving technological environments Carlos Flavidn and Sergio Barta 14 Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination Khalil Hussain, Amir Zaib Abbasi, Muddasar Ghani Khwaja and Ting Ding Hooi 15 Cross-cultural co-creation of a tourist site: the emic and etic makings Young-Sook Lee, Line Mathisen and Siri Ulfsdatter Soreng 16 Customer experience and revisit intention: implications of redesigning hospitality services through technological innovations and servicescape reorganisation Erisher Woyo 17 18 19 Eliciting tourists’ commitment through tourist engagement: evidence from the tourism destination industry RaoufAhmad Rather and Farhat Amin Impact of COVID-19 on tourism customer engagement: a cross-destination comparison Jesus Cambra-Fierro, Maria Fuentes-Blasco, Lily (Xuehui) Gao, Maria Eugenia Lôpez-Pérez and Igudcel
Melero-Polo Customer engagement in the tourism industry at the time of COVID-19: an exploratory study Francesca Cabiddu, Ludovica Moi and Gianluca Pusceddu 187 201 218 231 246 261 278
Contents ix 20 From communication to customer engagement: insights from a tourist destination before and during CO VID-19 291 Jesits Cambra-Fierro, Maria Fuentes-Blasco, Lily (Xuehui) Gao and Igudcel Melero-Polo 21 Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions RaoufAhmad Rather, Khalid Mehmood, Tareq Rasul, Lisa Cain and Huda Khan 312 Conclusion: revisiting customer engagement and scope for future research RaoufAhmad Rather 330 22 Index 341 |
| adam_txt |
Contents About the editors x List of contributors xi Preface xxi Acknowledgements xxii List of abbreviations xxiii Introduction to the Handbook of Customer Engagement in Tourism Marketing xxv 1 Customer engagement in tourism and hospitality research RaoufAhmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek and Sandra Maria Correia Loureiro 2 Positive and negative customer engagement in the tourism industry: should these constructs be studied separately? 25 Jenely Dayana Villamediana-Pedrosa, Natalia Vila-Lopez, Inés Küster-Boluda and Diana Kolbe 3 Negative customer engagement behavior in online social networks: understanding the nuance Matthew Alexander and Jaylan Azer 1 43 4 Customer engagement conceptualization and conceptual links ShuyueHuang 56 5 Measuring the value of customer engagement metrics Adele D. Berndt and Daniel J. Petzer 73 6 Promotion of urban tourism: an analysis of customer engagement on Instagram in two Spanish cities 86 Juan Tugores-Ques, Maria Bonilla-Quijada and Joan Ripoll-i-Alcon 7 Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: the mediating role of online customer engagement 99 Yangyang Jiang, Xiya Zhang, Μ. S. Balaji and Tenghao Wang 8 The influence of customer engagement on destination loyalty from a destination marketing organisation perspective 115 Catarina Calisto de Freitas, Ricardo Godinho Bilro and Susana Henriques Marques vit
viii 9 Handbook ofcustomer engagement in tourism marketing Tourists’ affective, cognitive, and behavioral engagement through destination brand reputation Raouf Ahmad Rather and Farhat Amin 129 10 Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis 142 Mohsin Abdur Rehman, Zuhair Abbas, RaoufAhmad Rather, Maroof Khalil and Shoaib Muhammad 11 Customer engagement and trust: the moderating role of age and gender Imran Khan and Mobin Fatma 158 The impact of virtual reality on customer engagement in tourism marketing: do age, gender and buyer readiness matter? Kim Willems and Malaika Brengman 170 12 13 Customer engagement in evolving technological environments Carlos Flavidn and Sergio Barta 14 Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination Khalil Hussain, Amir Zaib Abbasi, Muddasar Ghani Khwaja and Ting Ding Hooi 15 Cross-cultural co-creation of a tourist site: the emic and etic makings Young-Sook Lee, Line Mathisen and Siri Ulfsdatter Soreng 16 Customer experience and revisit intention: implications of redesigning hospitality services through technological innovations and servicescape reorganisation Erisher Woyo 17 18 19 Eliciting tourists’ commitment through tourist engagement: evidence from the tourism destination industry RaoufAhmad Rather and Farhat Amin Impact of COVID-19 on tourism customer engagement: a cross-destination comparison Jesus Cambra-Fierro, Maria Fuentes-Blasco, Lily (Xuehui) Gao, Maria Eugenia Lôpez-Pérez and Igudcel
Melero-Polo Customer engagement in the tourism industry at the time of COVID-19: an exploratory study Francesca Cabiddu, Ludovica Moi and Gianluca Pusceddu 187 201 218 231 246 261 278
Contents ix 20 From communication to customer engagement: insights from a tourist destination before and during CO VID-19 291 Jesits Cambra-Fierro, Maria Fuentes-Blasco, Lily (Xuehui) Gao and Igudcel Melero-Polo 21 Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions RaoufAhmad Rather, Khalid Mehmood, Tareq Rasul, Lisa Cain and Huda Khan 312 Conclusion: revisiting customer engagement and scope for future research RaoufAhmad Rather 330 22 Index 341 |
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| spelling | Rather, Raouf Ahmad (DE-588)1205003215 edt Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2023] © 2023 xxix, 351 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Research handbooks in tourism Literaturangaben Tourism / Marketing Customer relations (DE-588)4143413-4 Aufsatzsammlung gnd-content Ramkissoon, Haywantee (DE-588)1300478586 edt Erscheint auch als Online-Ausgabe 978-1-80220-394-3 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034609739&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_auth | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_exact_search | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_exact_search_txtP | Handbook of customer engagement in toursim marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_full | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_fullStr | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_full_unstemmed | Handbook of customer engagement in tourism marketing edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
| title_short | Handbook of customer engagement in tourism marketing |
| title_sort | handbook of customer engagement in tourism marketing edited by raouf ahmad rather haywantee ramkissoon |
| title_sub | edited by Raouf Ahmad Rather, Haywantee Ramkissoon |
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