Reasserting the Disney brand in the streaming era: a critical examination of Disney+
"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pi...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Routledge research in cultural and media studies
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Zusammenfassung: | "Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"-- |
| Beschreibung: | 1 Online-Ressource (140 Seiten) |
| ISBN: | 9781003364658 |
| DOI: | 10.4324/9781003364658 |
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| id | DE-604.BV049343098 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:47:35Z |
| indexdate | 2024-07-10T10:02:06Z |
| institution | BVB |
| isbn | 9781003364658 |
| language | English |
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| physical | 1 Online-Ressource (140 Seiten) |
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| publisher | Routledge |
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| series2 | Routledge research in cultural and media studies |
| spelling | Brookey, Robert Alan 1959- Verfasser aut Reasserting the Disney brand in the streaming era a critical examination of Disney+ Robert Alan Brookey, Jason Phillips and Tim Pollard London ; New York Routledge 2023 1 Online-Ressource (140 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge research in cultural and media studies "Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"-- Disney+ (Firm) Walt Disney Company Video-on-demand / United States Streaming video / United States Branding (Marketing) Streaming video Video-on-demand United States Phillips, Jason Verfasser aut Pollard, Tim Verfasser aut Erscheint auch als Druck-Ausgabe 978-1-032-42235-0 Erscheint auch als Druck-Ausgabe 978-1-032-42867-3 https://doi.org/10.4324/9781003364658 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brookey, Robert Alan 1959- Phillips, Jason Pollard, Tim Reasserting the Disney brand in the streaming era a critical examination of Disney+ |
| title | Reasserting the Disney brand in the streaming era a critical examination of Disney+ |
| title_auth | Reasserting the Disney brand in the streaming era a critical examination of Disney+ |
| title_exact_search | Reasserting the Disney brand in the streaming era a critical examination of Disney+ |
| title_exact_search_txtP | Reasserting the Disney brand in the streaming era a critical examination of Disney+ |
| title_full | Reasserting the Disney brand in the streaming era a critical examination of Disney+ Robert Alan Brookey, Jason Phillips and Tim Pollard |
| title_fullStr | Reasserting the Disney brand in the streaming era a critical examination of Disney+ Robert Alan Brookey, Jason Phillips and Tim Pollard |
| title_full_unstemmed | Reasserting the Disney brand in the streaming era a critical examination of Disney+ Robert Alan Brookey, Jason Phillips and Tim Pollard |
| title_short | Reasserting the Disney brand in the streaming era |
| title_sort | reasserting the disney brand in the streaming era a critical examination of disney |
| title_sub | a critical examination of Disney+ |
| url | https://doi.org/10.4324/9781003364658 |
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