Cover -- Endorsement -- Half Title -- Series -- Title -- Copyright -- Contents -- List of illustrations -- Foreword -- Acknowledgements -- UNIT I Introduction: Assessing the discipline to envision a critical, radical, inclusive public relations future -- UNIT II Public relations' conceptual und...

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Bibliographische Detailangaben

Weitere Verfasser:	Pompper, Donnalyn 1960- (HerausgeberIn), Place, Katie R. (HerausgeberIn), Weaver, C. Kay 1964- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Milton Park, Abingdon, Oxon ; New York Routledge 2023
Schriftenreihe:	Routledge companions in marketing, advertising and communication
Online-Zugang:	DE-945 Volltext
Zusammenfassung:	Cover -- Endorsement -- Half Title -- Series -- Title -- Copyright -- Contents -- List of illustrations -- Foreword -- Acknowledgements -- UNIT I Introduction: Assessing the discipline to envision a critical, radical, inclusive public relations future -- UNIT II Public relations' conceptual underpinning -- 1 Toward better global thinking through Latin America's understanding of public relations -- 2 Public relations ethics from advocacy to ethical leadership -- 3 Public relations and the racial reckoning: Exploring race, activism, and Black Lives Matter -- 4 Public relations history impacts the present and the future -- 5 Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade -- 6 Public relations and the law -- UNIT III Theorizing the discipline -- 7 Paradigm shifts in public relations theory -- 8 The situational theory of problem solving (STOPS): Past, present, and future -- 9 A sociological lens on public relations -- 10 The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world -- 11 The cultural-economic model of public relations theory and practice -- 12 Public relations in a post-truth world -- UNIT IV Building the practice -- 13 Media relations today -- 14 More substance, fewer half-truths: A critique of image, promotion, and propaganda in public relations -- 15 Tracing the evolution of public relations education -- 16 PR girls and spin doctors: The public relations profession in popular culture -- 17 Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact -- 18 Is communication integration good for public relations? -- UNIT V Public relations as social responsibility -- 19 Stakeholder networks and corporate social responsibility.
Beschreibung:	1 Online-Ressource (xviii, 472 Seiten)
ISBN:	9781003131700
DOI:	10.4324/9781003131700