The dynamics of persuasion: communication and attitudes in the 21st century
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2024
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| Ausgabe: | 8th edition, international student edition |
| Schriftenreihe: | Routledge communication series
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 479 Seiten Illustrationen 254 mm |
| ISBN: | 9781032515519 |
Internformat
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Datensatz im Suchindex
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Contents Preface Acknowledgments ix x Part 1: Foundations 1 Chapter 1 Introduction to Persuasion 3 Chapter 2 Foundations of Persuasion 21 Chapter 3 Historical, Scientific, and Ethical Foundations 51 Part 2: The Nature of Attitudes 71 Chapter 4 Attitudes: Definition and Structure 73 Chapter 5 Attitudes, Behavior, and the Keys to Persuasion 93 Chapter 6 Attitude Functions Chapter 7 The Power of Our Passions: Theory and Research on Strong Attitudes 129 Chapters Automatic Attitudes, Priming, and Prejudice 153 Chapter 9 Attitude Measurement 167 117 Part 3: Changing Attitudes and Behavior 187 Chapter 10 189 Chapter 11 Processing Persuasive Communications "Who Says It": Charisma, Authority, and the Controversial Milgram Study 221 Chapter 12 "Who Says It": Credibility and Social Attractiveness 243 Chapter 13 Fundamentals of the Message 267 Chapter 14 Emotional Message Appeals: Fear and Guilt 299 Chapter 15 Cognitive Dissonance Theory 327 vii
Contents Part 4: Persuasive Communication Contexts ^53 Chapter 16 Interpersonal Persuasion 255 Chapter 17 Advertising, Marketing, and Persuasion 3g5 Chapter 18 Health Communication Campaigns 4^g Glossary Subject Index Author Index viii 455 461 4g? |
| adam_txt |
Contents Preface Acknowledgments ix x Part 1: Foundations 1 Chapter 1 Introduction to Persuasion 3 Chapter 2 Foundations of Persuasion 21 Chapter 3 Historical, Scientific, and Ethical Foundations 51 Part 2: The Nature of Attitudes 71 Chapter 4 Attitudes: Definition and Structure 73 Chapter 5 Attitudes, Behavior, and the Keys to Persuasion 93 Chapter 6 Attitude Functions Chapter 7 The Power of Our Passions: Theory and Research on Strong Attitudes 129 Chapters Automatic Attitudes, Priming, and Prejudice 153 Chapter 9 Attitude Measurement 167 117 Part 3: Changing Attitudes and Behavior 187 Chapter 10 189 Chapter 11 Processing Persuasive Communications "Who Says It": Charisma, Authority, and the Controversial Milgram Study 221 Chapter 12 "Who Says It": Credibility and Social Attractiveness 243 Chapter 13 Fundamentals of the Message 267 Chapter 14 Emotional Message Appeals: Fear and Guilt 299 Chapter 15 Cognitive Dissonance Theory 327 vii
Contents Part 4: Persuasive Communication Contexts ^53 Chapter 16 Interpersonal Persuasion 255 Chapter 17 Advertising, Marketing, and Persuasion 3g5 Chapter 18 Health Communication Campaigns 4^g Glossary Subject Index Author Index viii 455 461 4g? |
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| spellingShingle | Perloff, Richard M. The dynamics of persuasion communication and attitudes in the 21st century Persuasion Psychology Mass media - Psychological aspects Attitude change Beeinflussung (DE-588)4005203-5 gnd Massenmedien (DE-588)4037877-9 gnd Einstellungsänderung (DE-588)4070713-1 gnd Kommunikation (DE-588)4031883-7 gnd |
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| title | The dynamics of persuasion communication and attitudes in the 21st century |
| title_auth | The dynamics of persuasion communication and attitudes in the 21st century |
| title_exact_search | The dynamics of persuasion communication and attitudes in the 21st century |
| title_exact_search_txtP | The dynamics of persuasion communication and attitudes in the 21st century |
| title_full | The dynamics of persuasion communication and attitudes in the 21st century Richard M. Perloff |
| title_fullStr | The dynamics of persuasion communication and attitudes in the 21st century Richard M. Perloff |
| title_full_unstemmed | The dynamics of persuasion communication and attitudes in the 21st century Richard M. Perloff |
| title_short | The dynamics of persuasion |
| title_sort | the dynamics of persuasion communication and attitudes in the 21st century |
| title_sub | communication and attitudes in the 21st century |
| topic | Persuasion Psychology Mass media - Psychological aspects Attitude change Beeinflussung (DE-588)4005203-5 gnd Massenmedien (DE-588)4037877-9 gnd Einstellungsänderung (DE-588)4070713-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Persuasion Psychology Mass media - Psychological aspects Attitude change Beeinflussung Massenmedien Einstellungsänderung Kommunikation |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 CV 3500 P451(8) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |