Inbound-Marketing für B2B-Unternehmen: Neukunden digital gewinnen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
2023
Springer Gabler 2023 |
| Ausgabe: | 1. Auflage 2023 |
| Schriftenreihe: | essentials
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Auszug Inhaltsverzeichnis |
| Beschreibung: | 15 Illustrationen XI, 51 Seiten |
| ISBN: | 9783658422615 3658422610 |
Internformat
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| 490 | 0 | |a essentials | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 653 | |a Neukundenakquisition B2B | ||
| 653 | |a Content Marketing | ||
| 653 | |a Kosten pro Lead | ||
| 653 | |a Potenzial-Kunden | ||
| 653 | |a Vertriebstrichter / Sales Funnel | ||
| 653 | |a Conversion Rate | ||
| 653 | |a Inbound-Lead-Generierung | ||
| 653 | |a Inbound Marketing Score | ||
| 653 | |a Controlling der Leadgenerierung | ||
| 653 | |a Buying Personas | ||
| 653 | |a Systematische Contentgenerierung | ||
| 653 | |a Social Media Kanäle | ||
| 653 | |a Landing Page | ||
| 653 | |a B2B-Marketing | ||
| 653 | |a Social Selling | ||
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
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Datensatz im Suchindex
| _version_ | 1804185845130854400 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
1
EINFUEHRUNG
.........................................................................................................
1
2
INBOUND
VS.
OUTBOUND-LEADGENERIERUNG
............................................
7
3
BUYING
PERSONAS
UND
CUSTOMER
JOURNEYS
.................................................
11
4
INBOUND-MARKETING-ANSATZ
..........................................................................
17
4.1
SYSTEMATISCHE
CONTENT-GENERIERUNG
................................................
19
4.2
CONTENT-AUSZUEGE
UEBER
SOCIAL
MEDIA
STREUEN
...................................
22
4.2.1
EARNED
MEDIA
.........................................................................
23
4.2.2
PAID
MEDIA
............................................................................
28
4.2.3
OWNED
MEDIA
........................................................................
30
4.3
LANDINGPAGE
.......................................................................................
31
4.4
LEAD
NURTURING
(UEBER
MARKETING-AUTOMATION)
...............................
33
5
CONTROLLING
DER
LEADGENERIERUNG
................................................................
39
6
PROJEKT
ZUM
AUFBAU
EINES
SYSTEMATISCHEN
INBOUND-MARKETINGS
....
43
7
SCHLUSSBETRACHTUNG
..........................................................................................
45
LITERATUR
....................................................................................................................
49
|
| adam_txt |
INHALTSVERZEICHNIS
1
EINFUEHRUNG
.
1
2
INBOUND
VS.
OUTBOUND-LEADGENERIERUNG
.
7
3
BUYING
PERSONAS
UND
CUSTOMER
JOURNEYS
.
11
4
INBOUND-MARKETING-ANSATZ
.
17
4.1
SYSTEMATISCHE
CONTENT-GENERIERUNG
.
19
4.2
CONTENT-AUSZUEGE
UEBER
SOCIAL
MEDIA
STREUEN
.
22
4.2.1
EARNED
MEDIA
.
23
4.2.2
PAID
MEDIA
.
28
4.2.3
OWNED
MEDIA
.
30
4.3
LANDINGPAGE
.
31
4.4
LEAD
NURTURING
(UEBER
MARKETING-AUTOMATION)
.
33
5
CONTROLLING
DER
LEADGENERIERUNG
.
39
6
PROJEKT
ZUM
AUFBAU
EINES
SYSTEMATISCHEN
INBOUND-MARKETINGS
.
43
7
SCHLUSSBETRACHTUNG
.
45
LITERATUR
.
49 |
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| author | Dach, Christian |
| author_facet | Dach, Christian |
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| author_sort | Dach, Christian |
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| building | Verbundindex |
| bvnumber | BV049329656 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1387590874 (DE-599)DNB1293296813 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Auflage 2023 |
| format | Book |
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| id | DE-604.BV049329656 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:44:58Z |
| indexdate | 2024-07-10T10:01:42Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658422615 3658422610 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034590455 |
| oclc_num | 1387590874 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR |
| owner_facet | DE-898 DE-BY-UBR |
| physical | 15 Illustrationen XI, 51 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Fachmedien Wiesbaden GmbH Springer Gabler |
| record_format | marc |
| series2 | essentials |
| spelling | Dach, Christian Verfasser aut Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen Christian Dach 1. Auflage 2023 202310 Wiesbaden Springer Fachmedien Wiesbaden GmbH 2023 Springer Gabler 2023 15 Illustrationen XI, 51 Seiten txt rdacontent n rdamedia nc rdacarrier essentials Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Neukundenakquisition B2B Content Marketing Kosten pro Lead Potenzial-Kunden Vertriebstrichter / Sales Funnel Conversion Rate Inbound-Lead-Generierung Inbound Marketing Score Controlling der Leadgenerierung Buying Personas Systematische Contentgenerierung Social Media Kanäle Landing Page B2B-Marketing Social Selling Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 9783658422622 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=7cea442e34cf479fa0e34d81228025ec&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://link.springer.com/978-3-658-42261-5 Auszug DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034590455&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20230620 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Dach, Christian Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen |
| title_auth | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen |
| title_exact_search | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen |
| title_exact_search_txtP | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen |
| title_full | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen Christian Dach |
| title_fullStr | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen Christian Dach |
| title_full_unstemmed | Inbound-Marketing für B2B-Unternehmen Neukunden digital gewinnen Christian Dach |
| title_short | Inbound-Marketing für B2B-Unternehmen |
| title_sort | inbound marketing fur b2b unternehmen neukunden digital gewinnen |
| title_sub | Neukunden digital gewinnen |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Business-to-Business-Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=7cea442e34cf479fa0e34d81228025ec&prov=M&dok_var=1&dok_ext=htm https://link.springer.com/978-3-658-42261-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034590455&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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