Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Ingolstadt
2020
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| Schlagworte: | |
| Beschreibung: | X, 76 Blätter Illustrationen, Diagramme |
Internformat
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Datensatz im Suchindex
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| spelling | Stender, Nico Verfasser aut Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group Nico Stender. Betreuer: Prof. Dr.-Ing. Thomas Becker Ingolstadt 2020 X, 76 Blätter Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Masterarbeit Technische Hochschule Ingolstadt 2020 Fakultät Business School. Studiengang Automotive & Mobility Management Marketing (DE-588)4037589-4 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Kundenprofil (DE-588)7559163-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Kundenprofil (DE-588)7559163-7 s Kraftfahrzeugindustrie (DE-588)4032690-1 s DE-604 Becker, Thomas 1964- (DE-588)131954806 aut |
| spellingShingle | Stender, Nico Becker, Thomas 1964- Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group Marketing (DE-588)4037589-4 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Kundenprofil (DE-588)7559163-7 gnd |
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| title | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group |
| title_auth | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group |
| title_exact_search | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group |
| title_exact_search_txtP | Definition of a methodology to derive forward-oriented personas and theit needs in the automotive industry with regard to the Volkswagen Group |
| title_full | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group Nico Stender. Betreuer: Prof. Dr.-Ing. Thomas Becker |
| title_fullStr | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group Nico Stender. Betreuer: Prof. Dr.-Ing. Thomas Becker |
| title_full_unstemmed | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group Nico Stender. Betreuer: Prof. Dr.-Ing. Thomas Becker |
| title_short | Definition of a methodology to derive forward-oriented personas and their needs in the automotive industry with regard to the Volkswagen Group |
| title_sort | definition of a methodology to derive forward oriented personas and their needs in the automotive industry with regard to the volkswagen group |
| topic | Marketing (DE-588)4037589-4 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Kundenprofil (DE-588)7559163-7 gnd |
| topic_facet | Marketing Kraftfahrzeugindustrie Kundenprofil Hochschulschrift |
| work_keys_str_mv | AT stendernico definitionofamethodologytoderiveforwardorientedpersonasandtheirneedsintheautomotiveindustrywithregardtothevolkswagengroup AT beckerthomas definitionofamethodologytoderiveforwardorientedpersonasandtheirneedsintheautomotiveindustrywithregardtothevolkswagengroup |