Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping: insights from the apparel industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bayreuth
2023
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| Schlagworte: | |
| Online-Zugang: | Volltext Volltext Volltext |
| Beschreibung: | VII, 201 Seiten Illustrationen, Diagramme |
| DOI: | 10.15495/EPub_UBT_00007076 |
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| index_date | 2024-07-03T22:44:10Z |
| indexdate | 2024-07-10T10:01:36Z |
| institution | BVB |
| language | English |
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| physical | VII, 201 Seiten Illustrationen, Diagramme |
| psigel | ebook |
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| spelling | Schreiner, Timo Verfasser (DE-588)1262568935 aut Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry vorgelegt von Timo Matthias Schreiner Bayreuth 2023 VII, 201 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Bayreuth 2023 (DE-588)4113937-9 Hochschulschrift gnd-content Erscheint auch als Online-Ausgabe 10.15495/EPub_UBT_00007076 urn:nbn:de:bvb:703-epub-7076-9 https://epub.uni-bayreuth.de/id/eprint/7076/ Verlag kostenfrei Volltext https://doi.org/10.15495/EPub_UBT_00007076 Verlag kostenfrei Volltext https://nbn-resolving.de/urn:nbn:de:bvb:703-epub-7076-9 Resolving-System kostenfrei Volltext |
| spellingShingle | Schreiner, Timo Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry |
| subject_GND | (DE-588)4113937-9 |
| title | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry |
| title_auth | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry |
| title_exact_search | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry |
| title_exact_search_txtP | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry |
| title_full | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry vorgelegt von Timo Matthias Schreiner |
| title_fullStr | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry vorgelegt von Timo Matthias Schreiner |
| title_full_unstemmed | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping insights from the apparel industry vorgelegt von Timo Matthias Schreiner |
| title_short | Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping |
| title_sort | increasing advertising effectiveness through individualization approaches and cause related marketing in online shopping insights from the apparel industry |
| title_sub | insights from the apparel industry |
| topic_facet | Hochschulschrift |
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