Global meets digital: global strategy for digital businesses - digital strategy for global businesses

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Acknowledgments -- Author -- Section 1 The Context -- 1 Global Meets Digital -- The Global-Digital Economy -- Old Is New Again! -- Globalization: From Divergence to Interdependence to Convergence to...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Jain, Vinod Kumar (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Routledge 2023
Schlagworte:
Zusammenfassung:Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Acknowledgments -- Author -- Section 1 The Context -- 1 Global Meets Digital -- The Global-Digital Economy -- Old Is New Again! -- Globalization: From Divergence to Interdependence to Convergence to -- Technology-On Steroids -- What's Behind the Growth of IT? -- Competition-A Changing Paradigm -- Notes -- 2 Paradox of Globalization -- When Did Globalization Begin? -- What Is Behind the Growth of Globalization in Recent Periods? -- Multilateral Institutions -- Governments -- Multinational Enterprises -- Information and Communication Technologies -- Globalization Today -- Reversal of Attitudes toward Globalization -- Reverse Innovation -- Reverse FDI -- Reverse Outsourcing/Offshoring -- Globalization Today Versus in Earlier Eras -- The Paradox -- Notes -- 3 Digital Business: Technology at Warp Speed -- Economics of Digital Products -- Technologies -- Artificial Intelligence -- Robotics -- 3D Printing -- Cloud -- Blockchain -- 5G -- Exponential Characteristics of Information Technologies -- Digital Disruption -- Value Creation and Capture with Technology -- Notes -- Section 2 Strategy -- 4 Entering Foreign Markets -- Foreign Market Selection -- The PRISM Framework -- P: Political Economy -- Political Systems -- Economic Systems -- R: Resources -- I: Institutions and Infrastructure -- S: Society and Culture -- M: Market Potential -- Industry Structure -- A Systematic Approach -- Learning about Foreign Markets -- Entering Foreign Markets -- Exporting/Importing -- Licensing -- Franchising -- Foreign Direct Investment -- Strategic Alliances -- Notes -- 5 Global Strategy for Digital Businesses -- Spotify -- How Spotify Creates Value -- How Spotify Captures Value -- Spotify's Global Strategy -- Peloton -- How Peloton Creates Value.
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:XV, 186 Seiten Illustrationen
ISBN:9780367479077
9780367479688

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!