Research methods in luxury management:
"This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and app...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2023
|
| Schriftenreihe: | Mastering luxury management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management should be essential reading for postgraduate and advanced undergraduate courses in Luxury Brand Management, Luxury Marketing and Luxury Strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 213 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032281179 9781032281100 |
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| 520 | 3 | |a "This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management should be essential reading for postgraduate and advanced undergraduate courses in Luxury Brand Management, Luxury Marketing and Luxury Strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry"-- | |
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Datensatz im Suchindex
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Contents List of Figures ix List ofTables xi List of Boxes xiii Preface 1 2 xv Research Methods in Luxury Management: Introduction and Overview The Landscape of Luxury Research Understanding Luxury Research Bibliographic Citation Analysis 3 4 1 7 7 10 Bringing the Analysis Up to Date 16 Luxury Practitioners’Views on Research 30 Summary and Conclusion 37 Identifying a Research Topic 38 Where to Start? 38 Identifying a Thematic Focus 39 Criteria and Considerations in Selecting a Research Topic 42 Summary and Conclusion 47 Research Approach and Research Design 49 Philosophical Approach 49 Luxury Studies: Inductive or Deductive? 55 So, Which Approach Should IAdopt? 56 Research Design 57 Joined-Up Thinking 57 Identifying a Research Focus 61 Formulating Research Questions 62 A Nested Hierarchy of Research Questions 63 Emerging Issues 67 Summary and Conclusion 68
Vi CONTENTS Data for Luxury Research 5 69 The Nature of Data 6 7 69 Principal Forms of Data 70 Quantitative and Qualitative Data 71 Sources of Data 73 Secondary Data 75 Primary Data Gathered from Secondary Sources 76 Social Media and Luxury 78 Data, the Law and Research Ethics 83 Data Representativeness and Sampling 90 Crowdsourcing Research Data 98 Summary and Conclusion 99 Methods for Luxury Research 102 What Is the Difference between Method and Methodology? 102 Research Methods:The Professionals Ю2 Survey Research ЮЗ Questionnaires ЮЗ Question Formats ЮЗ Dkert-Style Questions Ю9 The Architecture of a Questionnaire 1D Are You Paying Attention? ИЗ The Research Interview ИЗ Focus Groups 119 Case Studies 123 Observation 127 Summary and Conclusion 129 Analysing Luxury Research Data 132 Presenting Categorical Data 132 Analysis of Categorical Data: Chi-Square Test 136 Analysing Numerical and Categorical Data 140 Analysis ofVariance 143 Analysing Numerical Data: Correlation Analysis 144 Regression Analysis 147 Structural Equation Modelling 130 Analysing Non-numerical Data: Content Analysis 134 Using NVivo to Facilitate Content Analysis 137 Summary and Conclusion · 160
CONTENTS 8 9 10 Writing Up and Presenting Luxury Research Findings 161 Writing Up 161 Reading and Taking Notes 164 Time Management 166 Word Limits 166 Plagiarism 166 House Style 167 Criticality 167 Dissertation Structure and Contents 168 Presenting the Findings of Practitioner Research 178 Summary and Conclusion 181 Linking Research and Luxury Management 183 Introduction 183 The Importance of Research to Luxury Brands 185 On the Nature of Research 188 On the Value ofAcademic Research 189 Insightsfrom Luxury Practitioners 192 Overview and Learning Resources 196 Overview 196 Review Exercises 197 Additional Reading and Electronic Resources 203 References 207 Index 211 VÜ |
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| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| index_date | 2024-07-03T22:43:30Z |
| indexdate | 2024-07-20T06:14:17Z |
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| isbn | 9781032281179 9781032281100 |
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| series2 | Mastering luxury management |
| spelling | Parnwell, Mike 1953- Verfasser (DE-588)17050140X aut Research methods in luxury management Michael J. G. Parnwell, Kelly Meng London ; New York Routledge, Taylor & Francis Group 2023 xvi, 213 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mastering luxury management Includes bibliographical references and index "This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management should be essential reading for postgraduate and advanced undergraduate courses in Luxury Brand Management, Luxury Marketing and Luxury Strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry"-- Management (DE-588)4037278-9 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Forschungsprozess (DE-588)4155054-7 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf Luxury goods industry / Management Management / Research Research / Methodology Management (DE-588)4037278-9 s Luxusgüterindustrie (DE-588)7674042-0 s Forschungsprozess (DE-588)4155054-7 s Methodologie (DE-588)4139716-2 s DE-604 Meng, Kelly 1982- Verfasser (DE-588)1314961942 aut Erscheint auch als Online-Ausgabe 978-1-003-29537-2 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034583573&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Research methods in luxury management |
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