Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2023
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2023 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIII, 198 p. 5 illus) |
| ISBN: | 9783031336461 |
| DOI: | 10.1007/978-3-031-33646-1 |
Internformat
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Datensatz im Suchindex
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| author | Rialti, Riccardo Zollo, Lamberto |
| author_facet | Rialti, Riccardo Zollo, Lamberto |
| author_role | aut aut |
| author_sort | Rialti, Riccardo |
| author_variant | r r rr l z lz |
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| bvnumber | BV049321601 |
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| dewey-full | 658.4062 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4062 658.514 |
| dewey-search | 658.4062 658.514 |
| dewey-sort | 3658.4062 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-33646-1 |
| edition | 1st ed. 2023 |
| format | Electronic eBook |
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| id | DE-604.BV049321601 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:43:18Z |
| indexdate | 2025-02-20T06:50:19Z |
| institution | BVB |
| isbn | 9783031336461 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034582538 |
| oclc_num | 1401204316 |
| open_access_boolean | |
| owner | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIII, 198 p. 5 illus) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Rialti, Riccardo Zollo, Lamberto Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era Innovation and Technology Management Digital Marketing Artificial Intelligence Small Business Technological innovations Telemarketing Internet marketing Artificial intelligence Small business |
| title | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era |
| title_auth | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era |
| title_exact_search | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era |
| title_exact_search_txtP | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era |
| title_full | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era by Riccardo Rialti, Lamberto Zollo |
| title_fullStr | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era by Riccardo Rialti, Lamberto Zollo |
| title_full_unstemmed | Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era by Riccardo Rialti, Lamberto Zollo |
| title_short | Digital Transformation of SME Marketing Strategies |
| title_sort | digital transformation of sme marketing strategies innovating for the 4 0 era |
| title_sub | Innovating for the 4.0 Era |
| topic | Innovation and Technology Management Digital Marketing Artificial Intelligence Small Business Technological innovations Telemarketing Internet marketing Artificial intelligence Small business |
| topic_facet | Innovation and Technology Management Digital Marketing Artificial Intelligence Small Business Technological innovations Telemarketing Internet marketing Artificial intelligence Small business |
| url | https://doi.org/10.1007/978-3-031-33646-1 |
| work_keys_str_mv | AT rialtiriccardo digitaltransformationofsmemarketingstrategiesinnovatingforthe40era AT zollolamberto digitaltransformationofsmemarketingstrategiesinnovatingforthe40era |