The linguistics of social media: an introduction
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2024
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | xx, 230 Seiten Illustrationen |
ISBN: | 9781032330945 9781032343891 |
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adam_text | Contents x/ Xl11 xv XVI1 xvii xix xix List of illustrations Acknowledgements List of internet slang and abbreviations About this book Why the world needs a book about the linguistics of social media Who this book is intended for How to read this book 1 2 Language and social media 1.1 Introduction to linguistics: word sorcery and other magic tricks Linguistics as a discipline What linguistics is not Linguistics in practice Core areas of linguistics How linguistics might be useful in studying social media 1.2 Introduction to social media Ä very brief history of how we got talking online Communication on the internet ishere to stay Generations of internet communicators What is social media? The good, the bad and the ugly: we are not here to judge References What to read next What to do next Using social media for your purpose: exploring genre, register and style 2.1 What do we use language for? Spoken language, written language and the continuum between them How to organise language texts: genre, register and style Taking texts apart: the mechanics of characterising texts 1 1 7 2 4 5 11 12 13 14 15 17 79 21 22 22 23 23 25 30 32 vii
CONTENTS 2.2 Using social media for your purpose Case study 2.2.1. Genre, register and style of instant messages Case study 2.2.2. Genre, register and style of Reddit posts Case study 2.2.3. Genre, register and style of Wikipedia articles In a nutshell References What to read next What to do next 3 Using social media to speak to your tribe: considering Audience Design, language choice and multilingualism 3.1 How do you speak to your tribe? Audience is key! I speak your language juggling multiple languages Switching languages and language choice 3.2 Using social media to find and keep your tribe Case study 3.3.!. Tailoring Facebook updates to your audience Case study 3.3.2. Mixing languages on TikTok to increase prestige and appeal to your audience In a nutshell References What to read next What to do next 4 Using social media to get things done: analysing speech acts and politeness 4.1 How do we use language to get things done? Speech acts: a performance in three acts How to do things with words Meaning more than you say: indirect speech acts and politeness 4.2 Using social media to get things done Case study 4.4.1. Putting your best foot forward on LinkedIn Case study 4.4.2. Enhancing your company s image on Twitter and Weibo Case study 4.4.3. Doing collaboration in a virtual workplace In a nutshell References What to read next What to do next 5 Using social media to be yourself: examining indexing, gender and communities of practice 5.1 How to find your self and what language has to do with it viii
CONTENTS The presentation of the self in everyday life Indexing, speech communities and communities of practice Performing gender: girly girls and manly men Performing sexuality: coming on and coming out 5 2 Using social media to be yourself Case study 5.5.1. Presenting your best day on Facebook Case study 5.5.2. From creating a sense of belonging to creating a hybrid identity on Instagram Case study 5.5.3. Expressing your sexuality on Twitter and TikTok In a nutshell References What to read next What to do next 6 7 Using social media to save the world: theorising metaphor 6.1 From linguistic signs to reality: conjuring up a picture Metaphors we live by: ubiquitous and systematic Metaphors from the body: directly experiential metaphors are primary Metaphors in the mind: an unsolved puzzle 6.2 Using social media to frame the world around us Case study 6.2.1. Promoting green living journeys on personal blogs Case study 6.2.2. Playing the political game on Facebook and TikTok Case study 6.2.3. Using Twitter to declare war on a global pandemic In a nutshell References What to read next What to do next Using social media to influence public opinion: surveying texts with Move Analysis and corpus linguistics 7.1 Beyond the sentence: how is discourse structured? Move Analysis: a top-down discourse analysisapproach Corpus linguistics-driven discourse analysis: a bottom-up approach 7.2 Using social media to influence public opinion Case study 7.2.1. Reviewing your experiences on TripAdvisor Case study 7.2.2. Evaluating perspectives on YouTube In a nutshell References What to read
next What to do next 94 95 96 98 102 102 104 109 11 3 113 115 116 118 118 120 123 124 126 126 129 133 138 138 140 141 143 143 145 148 151 152 157 161 161 163 163 ix
CONTENTS 8 9 Using social media to amuse and entertain: introducing word-formation and grammatical constructions 8.1 The structured lexicon Words and how to find them Analogy in word-formation processes Analogy in grammatical constructions 8.2 Using social media for humour and wordplay Case study 8.2.1. Using hashtags for creativity and wordplay Case study 8.2.2. Sharing a laugh with internet macro-memes In a nutshell References What to read next What to do next Using social media to rally for your language: measuring linguistic vitality and language endangerment 9.1 How to tell if your language is thriving Measures of linguistic vitality Language policies and planning Ticking the other box: minoritized languages Could the native speaker please stand up? 9.2 Using social media to rally for your language Case study 9.2.1. Re-evaluating minoritized languages on YouTube Case study 9.2.2. Creating breathing spaces for minoritized languages on Facebook Case study 9.2.3. Expanding minoritized language classrooms to Twitter In a nutshell References What to read next What to do next 1« 1S is 16 17 17 12 17 If 11 11 и 1« 19 19 19 19 19 19 19 10 Epilogue: ethical considerations and language change The linguistics of social media: some common threads More research is needed: ethical considerations and avoiding harm Language never falls apart: language change and social media In a nutshell References What to read next Index Index of languages Index of social media platforms X 223 220 230
This accessible textbook introduces concepts and frameworks from linguistics and uses them in the analysis of language on social media. Assuming no prior knowledge of linguistics and with examples drawn from 12 different social media platforms, including TikTok, Twitter (the book was written prior to the X rebrand), Instagram, Facebook and Snapchat, The Linguistics of Social Media: An Introduction provides the tools to unpick how language is used to portray a particular identity, to persuade, to inform, to amuse and entertain, to vent and to complain. Analysing the language of social media highlights the strategies which operate in the messages and posts found on such platforms. Together, these strategies involve a wide variety of language registers, creativity and language play and a wealth of linguistic innovation. By evidencing the many nuanced ways in which people are engaging with social media, this book demonstrates how users of social media are linguistically savvy, strategic and skilled in navigating different genres and registers online. The book is divided into ten chapters, each comprising two parts: Part 1 introduces key linguistic theory and Part 2 consists of case studies with examples from different social media platforms to demonstrate a particular discourse purpose. Each chapter ends with a summary, references, suggested further readings and ideas for activities and discussions. There are multiple-choice questions and a glossary available online as support material. This is the essential textbook for all courses on language and social media, linguistics and
language and communication courses.
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adam_txt |
Contents x/ Xl11 xv XVI1 xvii xix xix List of illustrations Acknowledgements List of internet slang and abbreviations About this book Why the world needs a book about the linguistics of social media Who this book is intended for How to read this book 1 2 Language and social media 1.1 Introduction to linguistics: word sorcery and other magic tricks Linguistics as a discipline What linguistics is not Linguistics in practice Core areas of linguistics How linguistics might be useful in studying social media 1.2 Introduction to social media Ä very brief history of how we got talking online Communication on the internet ishere to stay Generations of internet communicators What is social media? The good, the bad and the ugly: we are not here to judge References What to read next What to do next Using social media for your purpose: exploring genre, register and style 2.1 What do we use language for? Spoken language, written language and the continuum between them How to organise language texts: genre, register and style Taking texts apart: the mechanics of characterising texts 1 1 7 2 4 5 11 12 13 14 15 17 79 21 22 22 23 23 25 30 32 vii
CONTENTS 2.2 Using social media for your purpose Case study 2.2.1. Genre, register and style of instant messages Case study 2.2.2. Genre, register and style of Reddit posts Case study 2.2.3. Genre, register and style of Wikipedia articles In a nutshell References What to read next What to do next 3 Using social media to speak to your tribe: considering Audience Design, language choice and multilingualism 3.1 How do you speak to your tribe? Audience is key! I speak your language juggling multiple languages Switching languages and language choice 3.2 Using social media to find and keep your tribe Case study 3.3.!. Tailoring Facebook updates to your audience Case study 3.3.2. Mixing languages on TikTok to increase prestige and appeal to your audience In a nutshell References What to read next What to do next 4 Using social media to get things done: analysing speech acts and politeness 4.1 How do we use language to get things done? Speech acts: a performance in three acts How to do things with words Meaning more than you say: indirect speech acts and politeness 4.2 Using social media to get things done Case study 4.4.1. Putting your best foot forward on LinkedIn Case study 4.4.2. Enhancing your company's image on Twitter and Weibo Case study 4.4.3. Doing 'collaboration' in a virtual workplace In a nutshell References What to read next What to do next 5 Using social media to be yourself: examining indexing, gender and communities of practice 5.1 How to find your 'self' and what language has to do with it viii
CONTENTS The presentation of the self in everyday life Indexing, speech communities and communities of practice Performing gender: girly girls and manly men Performing sexuality: coming on and coming out 5 2 Using social media to be yourself Case study 5.5.1. Presenting your 'best day' on Facebook Case study 5.5.2. From creating a sense of belonging to creating a hybrid identity on Instagram Case study 5.5.3. Expressing your sexuality on Twitter and TikTok In a nutshell References What to read next What to do next 6 7 Using social media to save the world: theorising metaphor 6.1 From linguistic signs to reality: conjuring up a picture Metaphors we live by: ubiquitous and systematic Metaphors from the body: directly experiential metaphors are primary Metaphors in the mind: an unsolved puzzle 6.2 Using social media to frame the world around us Case study 6.2.1. Promoting 'green'living journeys on personal blogs Case study 6.2.2. Playing the political game on Facebook and TikTok Case study 6.2.3. Using Twitter to declare war on a global pandemic In a nutshell References What to read next What to do next Using social media to influence public opinion: surveying texts with Move Analysis and corpus linguistics 7.1 Beyond the sentence: how is discourse structured? Move Analysis: a top-down discourse analysisapproach Corpus linguistics-driven discourse analysis: a bottom-up approach 7.2 Using social media to influence public opinion Case study 7.2.1. Reviewing your experiences on TripAdvisor Case study 7.2.2. Evaluating perspectives on YouTube In a nutshell References What to read
next What to do next 94 95 96 98 102 102 104 109 11 3 113 115 116 118 118 120 123 124 126 126 129 133 138 138 140 141 143 143 145 148 151 152 157 161 161 163 163 ix
CONTENTS 8 9 Using social media to amuse and entertain: introducing word-formation and grammatical constructions 8.1 The structured lexicon Words and how to find them Analogy in word-formation processes Analogy in grammatical constructions 8.2 Using social media for humour and wordplay Case study 8.2.1. Using hashtags for creativity and wordplay Case study 8.2.2. Sharing a laugh with internet macro-memes In a nutshell References What to read next What to do next Using social media to rally for your language: measuring linguistic vitality and language endangerment 9.1 How to tell if your language is thriving Measures of linguistic vitality Language policies and planning Ticking the 'other' box: minoritized languages Could the native speaker please stand up? 9.2 Using social media to rally for your language Case study 9.2.1. Re-evaluating minoritized languages on YouTube Case study 9.2.2. Creating 'breathing spaces'for minoritized languages on Facebook Case study 9.2.3. Expanding minoritized language classrooms to Twitter In a nutshell References What to read next What to do next 1« 1S is 16 17 17 12 17 If 11 11 и 1« 19 19 19 19 19 19 19 10 Epilogue: ethical considerations and language change The linguistics of social media: some common threads More research is needed: ethical considerations and avoiding harm Language never falls apart: language change and social media In a nutshell References What to read next Index Index of languages Index of social media platforms X 223 220 230
This accessible textbook introduces concepts and frameworks from linguistics and uses them in the analysis of language on social media. Assuming no prior knowledge of linguistics and with examples drawn from 12 different social media platforms, including TikTok, Twitter (the book was written prior to the X rebrand), Instagram, Facebook and Snapchat, The Linguistics of Social Media: An Introduction provides the tools to unpick how language is used to portray a particular identity, to persuade, to inform, to amuse and entertain, to vent and to complain. Analysing the language of social media highlights the strategies which operate in the messages and posts found on such platforms. Together, these strategies involve a wide variety of language registers, creativity and language play and a wealth of linguistic innovation. By evidencing the many nuanced ways in which people are engaging with social media, this book demonstrates how users of social media are linguistically savvy, strategic and skilled in navigating different genres and registers online. The book is divided into ten chapters, each comprising two parts: Part 1 introduces key linguistic theory and Part 2 consists of case studies with examples from different social media platforms to demonstrate a particular discourse purpose. Each chapter ends with a summary, references, suggested further readings and ideas for activities and discussions. There are multiple-choice questions and a glossary available online as support material. This is the essential textbook for all courses on language and social media, linguistics and
language and communication courses. |
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spelling | Calude, Andreea Verfasser (DE-588)139904840 aut The linguistics of social media an introduction Andreea S. Calude London ; New York Routledge 2024 xx, 230 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Englisch (DE-588)4014777-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Englisch (DE-588)4014777-0 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-032-56345-9 Erscheint auch als Online-Ausgabe 978-1-003-32187-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034576438&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034576438&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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title | The linguistics of social media an introduction |
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title_full | The linguistics of social media an introduction Andreea S. Calude |
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