Social media theory and communications practice:
"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a m...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2024
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- |
| Beschreibung: | xiii, 205 Seiten |
| ISBN: | 9781032186832 9781032185873 |
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| 520 | 3 | |a "Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"-- | |
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Datensatz im Suchindex
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| adam_text | Contents List cf Contributors Introduction ЈХ xi PART 1 What Is Social Medía? 1 1 Defining Social Media 2 Evolution of Social Media 17 3 Categories of Social Media 30 4 Social Media by Demographics, Psychographics and Location 3 50 PART 2 Social Media and Theory 5 Theory and Communications Research 69 71 6 Mass Communication Approaches 82 7 Human Communication and Integrated Approaches 93 8 Developing a Strategic Social Media Presence 105 PART3 Social Media Practice and Strategy 9 Social Media Projects, Programs and Campaigns 10 Content Strategies 123 125 140
viii Contents 11 Writing for Social Media 155 12 Customer Service and CrisisManagement 168 13 Social Media Policies, Lawsand Ethics 184 Conclusion Index 198 201
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873 . Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel Casino, Miami International Airport, Barry University and the Miami Herald.
|
| adam_txt |
Contents List cf Contributors Introduction ЈХ xi PART 1 What Is Social Medía? 1 1 Defining Social Media 2 Evolution of Social Media 17 3 Categories of Social Media 30 4 Social Media by Demographics, Psychographics and Location 3 50 PART 2 Social Media and Theory 5 Theory and Communications Research 69 71 6 Mass Communication Approaches 82 7 Human Communication and Integrated Approaches 93 8 Developing a Strategic Social Media Presence 105 PART3 Social Media Practice and Strategy 9 Social Media Projects, Programs and Campaigns 10 Content Strategies 123 125 140
viii Contents 11 Writing for Social Media 155 12 Customer Service and CrisisManagement 168 13 Social Media Policies, Lawsand Ethics 184 Conclusion Index 198 201
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873 . Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel Casino, Miami International Airport, Barry University and the Miami Herald. |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:39:42Z |
| indexdate | 2024-08-01T11:33:51Z |
| institution | BVB |
| isbn | 9781032186832 9781032185873 |
| language | English |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 AP 15965 L523 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |