Global developments in nation branding and promotion: theoretical and practical approaches
"This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"--
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 DE-1050 Volltext |
| Zusammenfassung: | "This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"-- |
| Beschreibung: | 1 Online-Ressource (xxv, 324 Seiten) Illustrationen |
| ISBN: | 9781668459034 |
| DOI: | 10.4018/978-1-6684-5902-7 |
Internformat
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| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2023] | |
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| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) | |
| 520 | 3 | |a "This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"-- | |
| 653 | 0 | |a Place marketing / Social aspects | |
| 653 | 0 | |a Place marketing / Political aspects | |
| 653 | 0 | |a Place marketing / Government policy | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a National characteristics | |
| 653 | 0 | |a Cultural diplomacy | |
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Datensatz im Suchindex
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-5902-7 |
| format | Electronic eBook |
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| id | DE-604.BV049102556 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:33:04Z |
| indexdate | 2024-12-17T19:01:32Z |
| institution | BVB |
| isbn | 9781668459034 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034364061 |
| oclc_num | 1401189430 |
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| physical | 1 Online-Ressource (xxv, 324 Seiten) Illustrationen |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Global developments in nation branding and promotion theoretical and practical approaches Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xxv, 324 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) "This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"-- Place marketing / Social aspects Place marketing / Political aspects Place marketing / Government policy Branding (Marketing) National characteristics Cultural diplomacy Masouras, Andreas 1980- (DE-588)1213760801 edt Daskou, Sofia 1971- edt Pistikou, Victoria (DE-588)1240322607 edt Dimitriou, Dimitrios 1971- edt Friesner, Tim 1967- edt Erscheint auch als Druck-Ausgabe 9781668459027 https://doi.org/10.4018/978-1-6684-5902-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Global developments in nation branding and promotion theoretical and practical approaches |
| title | Global developments in nation branding and promotion theoretical and practical approaches |
| title_auth | Global developments in nation branding and promotion theoretical and practical approaches |
| title_exact_search | Global developments in nation branding and promotion theoretical and practical approaches |
| title_exact_search_txtP | Global developments in nation branding and promotion theoretical and practical approaches |
| title_full | Global developments in nation branding and promotion theoretical and practical approaches Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner |
| title_fullStr | Global developments in nation branding and promotion theoretical and practical approaches Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner |
| title_full_unstemmed | Global developments in nation branding and promotion theoretical and practical approaches Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner |
| title_short | Global developments in nation branding and promotion |
| title_sort | global developments in nation branding and promotion theoretical and practical approaches |
| title_sub | theoretical and practical approaches |
| url | https://doi.org/10.4018/978-1-6684-5902-7 |
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