Advertising and consumer society: a critical introduction
"This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2023
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| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHI01 Volltext |
| Zusammenfassung: | "This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies"-- |
| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | 1 Online-Ressource (ix, 224 Seiten) Illustrationen |
| ISBN: | 9781003253037 |
| DOI: | 10.4324/9781003253037 |
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| 520 | 3 | |a "This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies"-- | |
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Datensatz im Suchindex
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| author | Holm, Nicholas |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003253037 |
| edition | Second edition |
| format | Electronic eBook |
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| isbn | 9781003253037 |
| language | English |
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| spelling | Holm, Nicholas Verfasser (DE-588)1120312566 aut Advertising and consumer society a critical introduction Nicholas Holm Second edition London ; New York Routledge, Taylor & Francis Group 2023 1 Online-Ressource (ix, 224 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Enthält Literaturangaben und Index "This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies"-- Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Advertising Advertising / Social aspects Consumer behavior Consumption (Economics) / Social aspects Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufentscheidung (DE-588)4073328-2 s DE-604 Erscheint auch als Druck-Ausgabe 978-1-03-218136-3 https://doi.org/10.4324/9781003253037 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Holm, Nicholas Advertising and consumer society a critical introduction Kaufentscheidung (DE-588)4073328-2 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4073328-2 (DE-588)4065541-6 (DE-588)4062644-1 |
| title | Advertising and consumer society a critical introduction |
| title_auth | Advertising and consumer society a critical introduction |
| title_exact_search | Advertising and consumer society a critical introduction |
| title_exact_search_txtP | Advertising and consumer society a critical introduction |
| title_full | Advertising and consumer society a critical introduction Nicholas Holm |
| title_fullStr | Advertising and consumer society a critical introduction Nicholas Holm |
| title_full_unstemmed | Advertising and consumer society a critical introduction Nicholas Holm |
| title_short | Advertising and consumer society |
| title_sort | advertising and consumer society a critical introduction |
| title_sub | a critical introduction |
| topic | Kaufentscheidung (DE-588)4073328-2 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kaufentscheidung Werbung Verbraucherverhalten |
| url | https://doi.org/10.4324/9781003253037 |
| work_keys_str_mv | AT holmnicholas advertisingandconsumersocietyacriticalintroduction |