New paradigms within the communication sciences:
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Newcastle upon Tyne, UK
Cambridge Scholars Publishing
2021
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | vi, 218 Seiten Illustrationen, Diagramme |
ISBN: | 9781527572263 1527572269 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | Table of Contents Chapter One....................................................................................................... 1 Transition to the Digital Era through Covid-19: Transformation of Digital Immigrants into Digital Natives Fatma Geçikli Chapter Two.................................................................................................... 18 Transformation of the Subject on the Coordinates of the Opportunities and Limitations of Digital Social Networks Füsun Alver Chapter Three................................................................................................. 38 A New Approach in Social Media: Digital Marketing and Digital Marketing Channels Mehmet Serdar Erciş Chapter Four................................................................................................... 52 Assessment of the Organizational Health Perceptions of Public and Private Hospital Employees within the Context of Chaos Theory Özlem Işık Chapter Five................................................................................................... 75 The Ethnography of Finance and Communication: A Relational Introduction Gökhan Gökgöz Chapter Six..................................................................................................... 95 Influencers in the Diffusion of Innovations and their Channels: A Perspective for Millennials and Centennials F. Görgün Deveci and Tuğba Yıldız Chapter Seven............................................................................................. 116 Artificial Intelligence and Changing Public Relations Cudi Kaan
Okmeydan
vi Table of Contents Chapter Eight................................................................................................. 129 Storytelling and Cynics: An Empirica! Study on How Narrative Advertisements Transform Consumer Cynicism Mehmet Safa Çam Chapter Nine.................................................................................................. 152 The Impact of Covid-19 on the Turkish Cinema Audience Mesut Aytekin Chapter Ten................................................................................................... 172 Virtual Identities and Self-Presentation in Social Media Instagram Mothers Arzu Kalafat Çat Chapter Eleven..............................................................................................188 Online Communities and New Communication: How Are They Important for Brands? Meral Ahu Karageyim Chapter Twelve............................................................................................ 204 Social Media and Public Relations Bahadır Erciş
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adam_txt |
Table of Contents Chapter One. 1 Transition to the Digital Era through Covid-19: Transformation of Digital Immigrants into Digital Natives Fatma Geçikli Chapter Two. 18 Transformation of the Subject on the Coordinates of the Opportunities and Limitations of Digital Social Networks Füsun Alver Chapter Three. 38 A New Approach in Social Media: Digital Marketing and Digital Marketing Channels Mehmet Serdar Erciş Chapter Four. 52 Assessment of the Organizational Health Perceptions of Public and Private Hospital Employees within the Context of Chaos Theory Özlem Işık Chapter Five. 75 The Ethnography of Finance and Communication: A Relational Introduction Gökhan Gökgöz Chapter Six. 95 Influencers in the Diffusion of Innovations and their Channels: A Perspective for Millennials and Centennials F. Görgün Deveci and Tuğba Yıldız Chapter Seven. 116 Artificial Intelligence and Changing Public Relations Cudi Kaan
Okmeydan
vi Table of Contents Chapter Eight. 129 Storytelling and Cynics: An Empirica! Study on How Narrative Advertisements Transform Consumer Cynicism Mehmet Safa Çam Chapter Nine. 152 The Impact of Covid-19 on the Turkish Cinema Audience Mesut Aytekin Chapter Ten. 172 Virtual Identities and Self-Presentation in Social Media Instagram Mothers Arzu Kalafat Çat Chapter Eleven.188 Online Communities and New Communication: How Are They Important for Brands? Meral Ahu Karageyim Chapter Twelve. 204 Social Media and Public Relations Bahadır Erciş |
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discipline | Allgemeines |
discipline_str_mv | Allgemeines |
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spelling | New paradigms within the communication sciences edited by Enes Emre Başar and Pınar Bacaksız Newcastle upon Tyne, UK Cambridge Scholars Publishing 2021 vi, 218 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Paradigmenwechsel (DE-588)4173260-1 gnd rswk-swf Informationsaustausch (DE-588)4131113-9 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kommunikationswissenschaft (DE-588)4120588-1 s Medien (DE-588)4169187-8 s Informationsaustausch (DE-588)4131113-9 s Paradigmenwechsel (DE-588)4173260-1 s DE-604 Başar, Enes Emre edt Bacaksız, Pınar edt Erscheint auch als Online-Ausgabe 978-1-5275-7364-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034357118&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | New paradigms within the communication sciences Kommunikationswissenschaft (DE-588)4120588-1 gnd Paradigmenwechsel (DE-588)4173260-1 gnd Informationsaustausch (DE-588)4131113-9 gnd Medien (DE-588)4169187-8 gnd |
subject_GND | (DE-588)4120588-1 (DE-588)4173260-1 (DE-588)4131113-9 (DE-588)4169187-8 (DE-588)4143413-4 |
title | New paradigms within the communication sciences |
title_auth | New paradigms within the communication sciences |
title_exact_search | New paradigms within the communication sciences |
title_exact_search_txtP | New paradigms within the communication sciences |
title_full | New paradigms within the communication sciences edited by Enes Emre Başar and Pınar Bacaksız |
title_fullStr | New paradigms within the communication sciences edited by Enes Emre Başar and Pınar Bacaksız |
title_full_unstemmed | New paradigms within the communication sciences edited by Enes Emre Başar and Pınar Bacaksız |
title_short | New paradigms within the communication sciences |
title_sort | new paradigms within the communication sciences |
topic | Kommunikationswissenschaft (DE-588)4120588-1 gnd Paradigmenwechsel (DE-588)4173260-1 gnd Informationsaustausch (DE-588)4131113-9 gnd Medien (DE-588)4169187-8 gnd |
topic_facet | Kommunikationswissenschaft Paradigmenwechsel Informationsaustausch Medien Aufsatzsammlung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034357118&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT basarenesemre newparadigmswithinthecommunicationsciences AT bacaksızpınar newparadigmswithinthecommunicationsciences |