H2H Marketing: Case Studies on Human-to-Human Marketing
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2023]
|
| Schriftenreihe: | Springer Business Cases
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 213 Seiten Illustrationen |
| ISBN: | 9783031223921 |
| ISSN: | 2662-544X |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049095246 | ||
| 003 | DE-604 | ||
| 005 | 20231027 | ||
| 007 | t | ||
| 008 | 230809s2023 a||| |||| 00||| eng d | ||
| 020 | |a 9783031223921 |9 978-3-031-22392-1 | ||
| 035 | |a (OCoLC)1401184484 | ||
| 035 | |a (DE-599)BVBBV049095246 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-1050 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 245 | 1 | 0 | |a H2H Marketing |b Case Studies on Human-to-Human Marketing |c Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors |
| 264 | 1 | |a Cham |b Springer |c [2023] | |
| 300 | |a xix, 213 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer Business Cases |x 2662-544X | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Behavioral Economics | |
| 650 | 4 | |a Organizational Psychology | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Economics—Psychological aspects | |
| 650 | 4 | |a Psychology, Industrial | |
| 700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 edt | |
| 700 | 1 | |a Pförtsch, Waldemar A. |d 1951- |0 (DE-588)122907019 |4 edt | |
| 700 | 1 | |a Sponholz, Uwe |d 1964- |0 (DE-588)11547742X |4 edt | |
| 700 | 1 | |a Haas, Maximilian |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-031-22393-8 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034356880&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034356880 | ||
Datensatz im Suchindex
| _version_ | 1804185435453259776 |
|---|---|
| adam_text | Contents Part I H2H Marketing 1 The New Paradigm: H2H Marketing..................................................... Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 2 Case Study: Whole Foods Market—Combining Multiple Elements of H2H Marketing........................................................... Daniela Posada and Waldemar Pfoertsch 55 Case Study: The Good Kitchen (Det Gode Køkken)—Applying Design Thinking and Service-Dominant Logic............................. Saurabh Gupta and Waldemar Pfoertsch 71 3 З Partii H2H Mindset 4 H2H Mindset in H2H Marketing............................................................ Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 5 Case Study: New Challenges at elobau—Can Purpose Orientation and Sustainability Create New Strategic Options? .... Waldemar Pfoertsch Part III 81 93 H2H Management 6 H2H Brand Management and Trust...................................................... Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 7 Case Study: Liva Branding for Success—Can Ingredient Branding Change the Dynamics in the Indian Textile Value Chain?........ 125 Maximilian Haas and Waldemar Pfoertsch 117 xi
xii Contents Part IV The H2H Process 8 Rethinking Operative Marketing: The H2H Process.......................... Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 143 9 Case Study: H2H Marketing—In the Heart of Siemens’ Success... Agnes Lei and Waldemar Pfoertsch 155 10 Case Study: Medtronic and the Transformation of the Customer Experience............................................. 167 Alberto Andolina, Federico Gavioli, and Fabio Ancarani Part V 11 12 H2H Marketing Future Establishing Resonance Between Companies, People, and the Environment......................................................................... Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 181 Case Study: Patagonia—A Human-Centered Approach to Marketing.................................................................................................... Charlotte Schatz and Waldemar Pfoertsch 195
|
| adam_txt |
Contents Part I H2H Marketing 1 The New Paradigm: H2H Marketing. Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 2 Case Study: Whole Foods Market—Combining Multiple Elements of H2H Marketing. Daniela Posada and Waldemar Pfoertsch 55 Case Study: The Good Kitchen (Det Gode Køkken)—Applying Design Thinking and Service-Dominant Logic. Saurabh Gupta and Waldemar Pfoertsch 71 3 З Partii H2H Mindset 4 H2H Mindset in H2H Marketing. Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 5 Case Study: New Challenges at elobau—Can Purpose Orientation and Sustainability Create New Strategic Options? . Waldemar Pfoertsch Part III 81 93 H2H Management 6 H2H Brand Management and Trust. Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 7 Case Study: Liva Branding for Success—Can Ingredient Branding Change the Dynamics in the Indian Textile Value Chain?. 125 Maximilian Haas and Waldemar Pfoertsch 117 xi
xii Contents Part IV The H2H Process 8 Rethinking Operative Marketing: The H2H Process. Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 143 9 Case Study: H2H Marketing—In the Heart of Siemens’ Success. Agnes Lei and Waldemar Pfoertsch 155 10 Case Study: Medtronic and the Transformation of the Customer Experience. 167 Alberto Andolina, Federico Gavioli, and Fabio Ancarani Part V 11 12 H2H Marketing Future Establishing Resonance Between Companies, People, and the Environment. Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Maximilian Haas 181 Case Study: Patagonia—A Human-Centered Approach to Marketing. Charlotte Schatz and Waldemar Pfoertsch 195 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- Haas, Maximilian |
| author2_role | edt edt edt edt |
| author2_variant | p k pk w a p wa wap u s us m h mh |
| author_GND | (DE-588)121409600 (DE-588)122907019 (DE-588)11547742X |
| author_facet | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- Haas, Maximilian |
| building | Verbundindex |
| bvnumber | BV049095246 |
| classification_rvk | QP 620 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1401184484 (DE-599)BVBBV049095246 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01707nam a2200433zc 4500</leader><controlfield tag="001">BV049095246</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231027 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">230809s2023 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783031223921</subfield><subfield code="9">978-3-031-22392-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1401184484</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049095246</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">H2H Marketing</subfield><subfield code="b">Case Studies on Human-to-Human Marketing</subfield><subfield code="c">Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 213 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer Business Cases</subfield><subfield code="x">2662-544X</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Behavioral Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Organizational Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics—Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychology, Industrial</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pförtsch, Waldemar A.</subfield><subfield code="d">1951-</subfield><subfield code="0">(DE-588)122907019</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sponholz, Uwe</subfield><subfield code="d">1964-</subfield><subfield code="0">(DE-588)11547742X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Haas, Maximilian</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-031-22393-8</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034356880&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034356880</subfield></datafield></record></collection> |
| id | DE-604.BV049095246 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:30:57Z |
| indexdate | 2024-07-10T09:55:11Z |
| institution | BVB |
| isbn | 9783031223921 |
| issn | 2662-544X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034356880 |
| oclc_num | 1401184484 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-1050 |
| owner_facet | DE-355 DE-BY-UBR DE-1050 |
| physical | xix, 213 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Business Cases |
| spelling | H2H Marketing Case Studies on Human-to-Human Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors Cham Springer [2023] xix, 213 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Springer Business Cases 2662-544X Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial Kotler, Philip 1931- (DE-588)121409600 edt Pförtsch, Waldemar A. 1951- (DE-588)122907019 edt Sponholz, Uwe 1964- (DE-588)11547742X edt Haas, Maximilian edt Erscheint auch als Online-Ausgabe 978-3-031-22393-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034356880&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | H2H Marketing Case Studies on Human-to-Human Marketing Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| title | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_auth | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_exact_search | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_exact_search_txtP | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_full | H2H Marketing Case Studies on Human-to-Human Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors |
| title_fullStr | H2H Marketing Case Studies on Human-to-Human Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors |
| title_full_unstemmed | H2H Marketing Case Studies on Human-to-Human Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors |
| title_short | H2H Marketing |
| title_sort | h2h marketing case studies on human to human marketing |
| title_sub | Case Studies on Human-to-Human Marketing |
| topic | Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| topic_facet | Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034356880&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kotlerphilip h2hmarketingcasestudiesonhumantohumanmarketing AT pfortschwaldemara h2hmarketingcasestudiesonhumantohumanmarketing AT sponholzuwe h2hmarketingcasestudiesonhumantohumanmarketing AT haasmaximilian h2hmarketingcasestudiesonhumantohumanmarketing |