Internal marketing: theories, perspectives and stakeholders
"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject. Internal ma...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Routledge studies in marketing
13 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissect the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged, and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers and researchers with an interest not only in internal marketing, but also employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 137 Seiten |
| ISBN: | 9780367532925 9780367532970 |
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| 490 | 1 | |a Routledge studies in marketing |v 13 | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissect the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged, and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers and researchers with an interest not only in internal marketing, but also employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs"-- | |
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| 653 | 0 | |a Markenführung / (DE-627)091376270 / (DE-2867)19129-5 | |
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Datensatz im Suchindex
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| author | Brown, David M. 1950- |
| author_GND | (DE-588)1223181766 |
| author_facet | Brown, David M. 1950- |
| author_role | aut |
| author_sort | Brown, David M. 1950- |
| author_variant | d m b dm dmb |
| building | Verbundindex |
| bvnumber | BV049092750 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1403377990 (DE-599)KXP1699744572 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049092750 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:30:18Z |
| indexdate | 2024-07-10T09:55:07Z |
| institution | BVB |
| isbn | 9780367532925 9780367532970 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034354436 |
| oclc_num | 1403377990 |
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| owner | DE-634 |
| owner_facet | DE-634 |
| physical | viii, 137 Seiten |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Brown, David M. 1950- Verfasser (DE-588)1223181766 aut Internal marketing theories, perspectives and stakeholders David M. Brown London ; New York Routledge 2022 viii, 137 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing 13 Includes bibliographical references and index "This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissect the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged, and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing - an organisation making itself less attractive to its employees - may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers and researchers with an interest not only in internal marketing, but also employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs"-- Internes Marketing (DE-588)4285642-5 gnd rswk-swf Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 Markenführung / (DE-627)091376270 / (DE-2867)19129-5 Marketing / Management Marketing channels Branding (Marketing) Communication in organizations Internes Marketing (DE-588)4285642-5 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-003-08132-6 Routledge studies in marketing 13 (DE-604)BV044461014 13 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1699744572.pdf Inhaltsverzeichnis |
| spellingShingle | Brown, David M. 1950- Internal marketing theories, perspectives and stakeholders Routledge studies in marketing Internes Marketing (DE-588)4285642-5 gnd |
| subject_GND | (DE-588)4285642-5 |
| title | Internal marketing theories, perspectives and stakeholders |
| title_auth | Internal marketing theories, perspectives and stakeholders |
| title_exact_search | Internal marketing theories, perspectives and stakeholders |
| title_exact_search_txtP | Internal marketing theories, perspectives and stakeholders |
| title_full | Internal marketing theories, perspectives and stakeholders David M. Brown |
| title_fullStr | Internal marketing theories, perspectives and stakeholders David M. Brown |
| title_full_unstemmed | Internal marketing theories, perspectives and stakeholders David M. Brown |
| title_short | Internal marketing |
| title_sort | internal marketing theories perspectives and stakeholders |
| title_sub | theories, perspectives and stakeholders |
| topic | Internes Marketing (DE-588)4285642-5 gnd |
| topic_facet | Internes Marketing |
| url | https://www.gbv.de/dms/zbw/1699744572.pdf |
| volume_link | (DE-604)BV044461014 |
| work_keys_str_mv | AT browndavidm internalmarketingtheoriesperspectivesandstakeholders |