Digital marketing strategy: create strategy, put it into practice, sell more
Gespeichert in:
Hauptverfasser: | , , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cheltenham, UK ; Northampton, Massachusetts, USA
Edward Elgar Publishing
[2023]
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Schlagworte: | |
Online-Zugang: | DE-188 DE-863 DE-862 DE-91 DE-355 DE-945 DE-29 Volltext |
Beschreibung: | Titel und Verantwortlichkeitsangabe der Landingpage (Elgaronline) entnommen, da kein Titelblatt vorhanden |
Beschreibung: | 1 Online Ressource (xiv, 154 Seiten) |
ISBN: | 9781035311316 |
DOI: | 10.4337/9781035311316 |
Internformat
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Datensatz im Suchindex
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author | Lahtinen, Niko Pulkka, Kimmo Karjaluoto, Heikki Mero, Joel |
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discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.4337/9781035311316 |
format | Electronic eBook |
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id | DE-604.BV049086642 |
illustrated | Not Illustrated |
index_date | 2024-07-03T22:28:47Z |
indexdate | 2024-08-05T08:24:05Z |
institution | BVB |
isbn | 9781035311316 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034348461 |
oclc_num | 1392140782 |
open_access_boolean | |
owner | DE-29 DE-945 DE-91 DE-BY-TUM DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-355 DE-BY-UBR |
owner_facet | DE-29 DE-945 DE-91 DE-BY-TUM DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-355 DE-BY-UBR |
physical | 1 Online Ressource (xiv, 154 Seiten) |
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publishDate | 2023 |
publishDateSearch | 2023 |
publishDateSort | 2023 |
publisher | Edward Elgar Publishing |
record_format | marc |
spellingShingle | Lahtinen, Niko Pulkka, Kimmo Karjaluoto, Heikki Mero, Joel Digital marketing strategy create strategy, put it into practice, sell more Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4120697-6 |
title | Digital marketing strategy create strategy, put it into practice, sell more |
title_auth | Digital marketing strategy create strategy, put it into practice, sell more |
title_exact_search | Digital marketing strategy create strategy, put it into practice, sell more |
title_exact_search_txtP | Digital marketing strategy create strategy, put it into practice, sell more |
title_full | Digital marketing strategy create strategy, put it into practice, sell more Niko Lahtinen (Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland), Kimmo Pulkka (Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy), Heikki Karjaluoto (Professor, Faculty of Information Technology, University of Jyväskylä, Finland) and Joel Mero (Assistant Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland) |
title_fullStr | Digital marketing strategy create strategy, put it into practice, sell more Niko Lahtinen (Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland), Kimmo Pulkka (Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy), Heikki Karjaluoto (Professor, Faculty of Information Technology, University of Jyväskylä, Finland) and Joel Mero (Assistant Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland) |
title_full_unstemmed | Digital marketing strategy create strategy, put it into practice, sell more Niko Lahtinen (Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland), Kimmo Pulkka (Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy), Heikki Karjaluoto (Professor, Faculty of Information Technology, University of Jyväskylä, Finland) and Joel Mero (Assistant Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland) |
title_short | Digital marketing strategy |
title_sort | digital marketing strategy create strategy put it into practice sell more |
title_sub | create strategy, put it into practice, sell more |
topic | Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Online-Marketing Marketingstrategie |
url | https://doi.org/10.4337/9781035311316 |
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