Crashkurs Marketing: Grundlagen, Strategien, Konzepte
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Freiburg
Haufe Lexware
Mai 2023
München Haufe |
| Ausgabe: | 5. Auflage |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource Illustrationen, Diagramme |
| ISBN: | 9783648169537 9783648169520 |
| DOI: | 10.34157/978-3-648-16953-7 |
Internformat
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Datensatz im Suchindex
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| author | Geyer, Helmut |
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| author_sort | Geyer, Helmut |
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| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.34157/978-3-648-16953-7 |
| edition | 5. Auflage |
| format | Electronic eBook |
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| id | DE-604.BV049084110 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:28:13Z |
| indexdate | 2024-08-05T08:22:05Z |
| institution | BVB |
| isbn | 9783648169537 9783648169520 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034345992 |
| oclc_num | 1392139712 |
| open_access_boolean | |
| owner | DE-1052 DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-523 DE-859 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-521 DE-11 DE-384 |
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| physical | 1 Online-Ressource Illustrationen, Diagramme |
| psigel | ZDB-2-SWI ZDB-30-PQE ZDB-5-WMW ZDB-2-SWI_2023 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Haufe Lexware Haufe |
| record_format | marc |
| spellingShingle | Geyer, Helmut Crashkurs Marketing Grundlagen, Strategien, Konzepte Marketing Digital Marketing Customer Relationship Management Market Research and Competitive Intelligence Business Strategy and Leadership Telemarketing Internet marketing Customer relations—Management Marketing research Business intelligence Strategic planning Leadership Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Crashkurs Marketing Grundlagen, Strategien, Konzepte |
| title_auth | Crashkurs Marketing Grundlagen, Strategien, Konzepte |
| title_exact_search | Crashkurs Marketing Grundlagen, Strategien, Konzepte |
| title_exact_search_txtP | Crashkurs Marketing Grundlagen, Strategien, Konzepte |
| title_full | Crashkurs Marketing Grundlagen, Strategien, Konzepte von Helmut Geyer, Luis Ephrosi, Alexander Magerhans |
| title_fullStr | Crashkurs Marketing Grundlagen, Strategien, Konzepte von Helmut Geyer, Luis Ephrosi, Alexander Magerhans |
| title_full_unstemmed | Crashkurs Marketing Grundlagen, Strategien, Konzepte von Helmut Geyer, Luis Ephrosi, Alexander Magerhans |
| title_short | Crashkurs Marketing |
| title_sort | crashkurs marketing grundlagen strategien konzepte |
| title_sub | Grundlagen, Strategien, Konzepte |
| topic | Marketing Digital Marketing Customer Relationship Management Market Research and Competitive Intelligence Business Strategy and Leadership Telemarketing Internet marketing Customer relations—Management Marketing research Business intelligence Strategic planning Leadership Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Digital Marketing Customer Relationship Management Market Research and Competitive Intelligence Business Strategy and Leadership Telemarketing Internet marketing Customer relations—Management Marketing research Business intelligence Strategic planning Leadership |
| url | https://doi.org/10.34157/978-3-648-16953-7 |
| work_keys_str_mv | AT geyerhelmut crashkursmarketinggrundlagenstrategienkonzepte AT ephrosiluisroberto crashkursmarketinggrundlagenstrategienkonzepte AT magerhansalexander crashkursmarketinggrundlagenstrategienkonzepte |