H2H Marketing: Case Studies on Human-to-Human Marketing
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2023
Cham Springer |
| Ausgabe: | 1st ed. 2023 |
| Schriftenreihe: | Springer Business Cases
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIX, 213 p. 57 illus., 56 illus. in color) |
| ISBN: | 9783031223938 |
| ISSN: | 2662-544X |
| DOI: | 10.1007/978-3-031-22393-8 |
Internformat
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Datensatz im Suchindex
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| author2 | Kotler, Philip Pfoertsch, Waldemar Sponholz, Uwe Haas, Maximilian |
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| author_facet | Kotler, Philip Pfoertsch, Waldemar Sponholz, Uwe Haas, Maximilian |
| building | Verbundindex |
| bvnumber | BV049083450 |
| classification_rvk | QP 620 |
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| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783031223938 (OCoLC)1392145859 (DE-599)BVBBV049083450 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-22393-8 |
| edition | 1st ed. 2023 |
| format | Electronic eBook |
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| id | DE-604.BV049083450 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:28:12Z |
| indexdate | 2024-12-28T04:08:12Z |
| institution | BVB |
| isbn | 9783031223938 |
| issn | 2662-544X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034345331 |
| oclc_num | 1392145859 |
| open_access_boolean | |
| owner | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIX, 213 p. 57 illus., 56 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer International Publishing Springer |
| record_format | marc |
| series2 | Springer Business Cases |
| spellingShingle | H2H Marketing Case Studies on Human-to-Human Marketing Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| title | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_auth | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_exact_search | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_exact_search_txtP | H2H Marketing Case Studies on Human-to-Human Marketing |
| title_full | H2H Marketing Case Studies on Human-to-Human Marketing edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
| title_fullStr | H2H Marketing Case Studies on Human-to-Human Marketing edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
| title_full_unstemmed | H2H Marketing Case Studies on Human-to-Human Marketing edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
| title_short | H2H Marketing |
| title_sort | h2h marketing case studies on human to human marketing |
| title_sub | Case Studies on Human-to-Human Marketing |
| topic | Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| topic_facet | Marketing Behavioral Economics Organizational Psychology Economics—Psychological aspects Psychology, Industrial |
| url | https://doi.org/10.1007/978-3-031-22393-8 |
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