Confronting security and privacy challenges in digital marketing:
Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact tha...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-83 DE-91 DE-706 Volltext |
| Zusammenfassung: | Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more |
| Beschreibung: | 1 Online-Ressource (xix, 393 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668489604 |
| DOI: | 10.4018/978-1-6684-8958-1 |
Internformat
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Datensatz im Suchindex
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| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-8958-1 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:26:43Z |
| indexdate | 2024-10-01T14:00:48Z |
| institution | BVB |
| isbn | 9781668489604 |
| language | English |
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| physical | 1 Online-Ressource (xix, 393 Seiten) Illustrationen, Diagramme |
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| publishDate | 2023 |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xix, 393 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security Pires, Paulo Botelho 1967- (DE-588)1245941577 edt Duarte Santos, José 1966- (DE-588)1195093748 edt Pereira, Inês Veiga 1977- (DE-588)1241859132 edt Torres, Ana Isabel 1965- edt Erscheint auch als Druck-Ausgabe 1668489589 Erscheint auch als Druck-Ausgabe 9781668489581 https://doi.org/10.4018/978-1-6684-8958-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Confronting security and privacy challenges in digital marketing Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| title | Confronting security and privacy challenges in digital marketing |
| title_auth | Confronting security and privacy challenges in digital marketing |
| title_exact_search | Confronting security and privacy challenges in digital marketing |
| title_exact_search_txtP | Confronting security and privacy challenges in digital marketing |
| title_full | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_fullStr | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_full_unstemmed | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_short | Confronting security and privacy challenges in digital marketing |
| title_sort | confronting security and privacy challenges in digital marketing |
| topic | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| topic_facet | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| url | https://doi.org/10.4018/978-1-6684-8958-1 |
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