Transformation of higher education through institutional online spaces:

Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing...

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Bibliographic Details
Other Authors: Taiwo, Rotimi 1963- (Editor), Idowu-Faith, Bimbola 1978- (Editor), Ajiboye, Simeon 1979- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey PA, USA IGI Global [2023]
Series:Advances in higher education and professional development (AHEPD)
Subjects:
Online Access:DE-91
DE-706
DE-83
DE-898
DE-1050
Volltext
Summary:Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students
Physical Description:1 Online-Ressource (xxix, 332 Seiten) Illustrationen, Diagramme
ISBN:9781668481233
DOI:10.4018/978-1-6684-8122-6

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