Transformation of higher education through institutional online spaces:

Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Taiwo, Rotimi 1963- (HerausgeberIn), Idowu-Faith, Bimbola 1978- (HerausgeberIn), Ajiboye, Simeon 1979- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey PA, USA IGI Global [2023]
Schriftenreihe:Advances in higher education and professional development (AHEPD)
Schlagworte:
Online-Zugang:DE-91
DE-706
DE-83
DE-898
DE-1050
Volltext
Zusammenfassung:Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students
Beschreibung:1 Online-Ressource (xxix, 332 Seiten) Illustrationen, Diagramme
ISBN:9781668481233
DOI:10.4018/978-1-6684-8122-6

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen