Public relations and communications: from theory to practice
"This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"-- |
| Beschreibung: | viii, 225 Seiten Diagramme |
| ISBN: | 9781032182902 9781032170435 |
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| 520 | 3 | |a "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"-- | |
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Datensatz im Suchindex
| _version_ | 1804185376372293632 |
|---|---|
| adam_text | List of Figures List of Tables List of Contributors Acknowledgement 1 The History of Public Relations ix x xi xii 1 2 The Theory of PR 14 3 Ethics 29 4 Public Relations and Related Disciplines 43 5 Corporate Communications by Mark Campbell 56 6 Sustainable Public Relations 83 7 Crisis Communications 91 8 PR for Business 114 9 Public Affairs and Political Communications by Dr Robbie Smyth 122 10 The Roles of PR Practitioners 143 Developing a PR Strategy 151 11
12 Content Creation 168 13 Pitching for Business 187 14 Media Relations 197 15 The Post-Truth Era 212 Index 221
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.
|
| adam_txt |
List of Figures List of Tables List of Contributors Acknowledgement 1 The History of Public Relations ix x xi xii 1 2 The Theory of PR 14 3 Ethics 29 4 Public Relations and Related Disciplines 43 5 Corporate Communications by Mark Campbell 56 6 Sustainable Public Relations 83 7 Crisis Communications 91 8 PR for Business 114 9 Public Affairs and Political Communications by Dr Robbie Smyth 122 10 The Roles of PR Practitioners 143 Developing a PR Strategy 151 11
12 Content Creation 168 13 Pitching for Business 187 14 Media Relations 197 15 The Post-Truth Era 212 Index 221
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications. |
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| dewey-ones | 659 - Advertising and public relations |
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| index_date | 2024-07-03T22:25:44Z |
| indexdate | 2024-07-10T09:54:15Z |
| institution | BVB |
| isbn | 9781032182902 9781032170435 |
| language | English |
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| spelling | O'Donnell, Aoife Verfasser (DE-588)1298887399 aut Public relations and communications from theory to practice Aoife O'Donnell New York ; London Routledge [2023] © 2023 viii, 225 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"-- Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Public relations Interpersonal communication Business communication Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikation (DE-588)4031883-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-25381-5 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034327736&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034327736&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Public relations and communications from theory to practice |
| title_auth | Public relations and communications from theory to practice |
| title_exact_search | Public relations and communications from theory to practice |
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| title_full | Public relations and communications from theory to practice Aoife O'Donnell |
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| title_full_unstemmed | Public relations and communications from theory to practice Aoife O'Donnell |
| title_short | Public relations and communications |
| title_sort | public relations and communications from theory to practice |
| title_sub | from theory to practice |
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