Narratives in public communication:
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors fi...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2023
|
| Schriftenreihe: | Routledge research in communication studies
|
| Schlagworte: | |
| Zusammenfassung: | This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication |
| Beschreibung: | xi, 226 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032437286 9781032451824 |
Internformat
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| spelling | Narratives in public communication edited by Fuyuan Shen and Heidi Hatfield Edwards New York ; London Routledge, Taylor & Francis Group 2023 xi, 226 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge research in communication studies This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication Krisenmanagement (DE-588)4127374-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Informelle Kommunikation (DE-588)4620309-6 gnd rswk-swf Narrativität (DE-588)4379691-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Informelle Kommunikation (DE-588)4620309-6 s Politische Kommunikation (DE-588)4134262-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Krisenmanagement (DE-588)4127374-6 s Narrativität (DE-588)4379691-6 s DE-604 Shen, Fuyuan (DE-588)13609080X edt Hatfield Edwards, Heidi edt Erscheint auch als Online-Ausgabe 978-1-003-37576-0 |
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| title | Narratives in public communication |
| title_auth | Narratives in public communication |
| title_exact_search | Narratives in public communication |
| title_exact_search_txtP | Narratives in public communication |
| title_full | Narratives in public communication edited by Fuyuan Shen and Heidi Hatfield Edwards |
| title_fullStr | Narratives in public communication edited by Fuyuan Shen and Heidi Hatfield Edwards |
| title_full_unstemmed | Narratives in public communication edited by Fuyuan Shen and Heidi Hatfield Edwards |
| title_short | Narratives in public communication |
| title_sort | narratives in public communication |
| topic | Krisenmanagement (DE-588)4127374-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Politische Kommunikation (DE-588)4134262-8 gnd Informelle Kommunikation (DE-588)4620309-6 gnd Narrativität (DE-588)4379691-6 gnd |
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