International Marketing Management:
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Berlin
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[2023]
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| Beschreibung: | xiv, 608 Seiten. - Illustrationen, Diagramme 24 cm x 16.8 cm |
| ISBN: | 9783662667996 3662667991 |
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| 100 | 1 | |a Berndt, Ralph |d 1947-2020 |e Verfasser |0 (DE-588)10901815X |4 aut | |
| 240 | 1 | 0 | |a Internationales Marketing-Management |
| 245 | 1 | 0 | |a International Marketing Management |c Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| 246 | 1 | 3 | |a International Marketing-Management |
| 264 | 1 | |a Berlin |b Springer Gabler |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |b xiv, 608 Seiten. - Illustrationen, Diagramme |c 24 cm x 16.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 653 | |a International Human Resource Management | ||
| 653 | |a International Marketing-Controlling | ||
| 653 | |a International marketing tools | ||
| 653 | |a International marketing organization | ||
| 653 | |a International market research | ||
| 653 | |a International markets | ||
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| 700 | 1 | |a Fantapié Altobelli, Claudia |e Verfasser |0 (DE-588)112607845 |4 aut | |
| 700 | 1 | |a Sander, Matthias |d 1964- |e Verfasser |0 (DE-588)171257014 |4 aut | |
| 710 | 2 | |a Springer-Verlag GmbH |0 (DE-588)1065168780 |4 pbl | |
| 775 | 0 | 8 | |i Übersetzung von |a Berndt, Ralph |t Internationales Marketing-Management |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-662-66800-9 |w (DE-604)BV048983063 |
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Datensatz im Suchindex
| _version_ | 1805078451385794560 |
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| adam_text |
CONTENTS
PART
I
INTERNATIONAL
MANAGEMENT
AND
MARKETING
INTERNATIONALISATION
AND
INTERNATIONAL
MARKETING
MANAGEMENT
.
3
1
DEVELOPMENT
OF
INTERNATIONAL
BUSINESS
.
3
2
THE
NATURE
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
8
3
MOTIVES
FOR
INTERNATIONALISATION
.
10
4
SUB-AREAS
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
11
5
BASIC
ORIENTATIONS
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
13
REFERENCES
.
16
THE
STEPS
OF
INTERNATIONAL
MARKETING
PLANNING
.
17
1
SITUATION
ANALYSIS
AND
FORECAST
.
17
2
STRATEGIC
INTERNATIONAL
MARKETING
PLANNING
.
19
3
INTERNATIONAL
MARKETING
MIX
.
20
4
IMPLEMENTING
INTERNATIONAL
ACTIVITIES
.
21
5
CONTROL
OF
INTERNATIONAL
ACTIVITIES
.
22
REFERENCES
.
22
PART
II
INTERNATIONAL
MARKETING
INFORMATION
THE
INTERNATIONAL
MARKETING
ENVIRONMENT
.
25
1
OVERVIEW
.
25
2
GLOBAL
ENVIRONMENT
.
27
2.1
ECONOMIC
FACTORS
.
27
2.2
POLITICAL-LEGAL
FACTORS
.
34
2.3
SOCIO-CULTURAL
FACTORS
.
41
2.4
GEOGRAPHICAL
FACTORS
.
46
3
INDUSTRY
AND
COMPETITION
.
48
3.1
INDUSTRY
STRUCTURE
.
48
3.2
COMPETITORS
.
48
3.3
SUPPLIERS
.
49
VII
VIII
CONTENTS
3.4
CUSTOMERS
.
49
3.4.1
END
USERS
.
49
3.4.2
DISTRIBUTORS
.
51
4
COMPANY-SPECIFIC
FACTORS
.
53
4.1
CORPORATE
OBJECTIVES
AND
CORPORATE
CULTURE
.
53
4.2
FINANCIAL
STRENGTH
.
54
4.3
PRODUCT
FEATURES
.
54
4.4
HUMAN
RESOURCES
.
55
4.5
PRODUCTION
CAPACITY
.
55
REFERENCES
.
56
INTERNATIONAL
MARKET
RESEARCH
.
59
1
CHALLENGES
TO
INTERNATIONAL
MARKET
RESEARCH
.
59
1.1
NATURE
OF
INTERNATIONAL
MARKET
RESEARCH
.
59
1.2
REQUIREMENTS
TO
INTERNATIONAL
MARKET
RESEARCH
.
61
1.3
EQUIVALENCE
IN
INTERNATIONAL
MARKET
RESEARCH
.
63
1.3.1
DEVELOPING
EQUIVALENT
RESEARCH
DESIGNS
.
63
1.3.2
EQUIVALENCE
OF
RESEARCH
SUBJECTS
.
65
1.3.3
EQUIVALENCE
OF
RESEARCH
METHODS
.
66
1.3.4
EQUIVALENCE
OF
THE
UNITS
OF
INVESTIGATION
.
68
1.3.5
EQUIVALENCE
OF
THE
RESEARCH
SITUATIONS
.
69
1.3.6
EQUIVALENCE
OF
DATA
PREPARATION
.
70
1.3.7
EQUIVALENCE
OF
DATA
ANALYSIS
.
70
2
INTERNATIONAL
SECONDARY
RESEARCH
.
71
2.1
THE
PROCESS
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
71
2.2
SOURCES
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
74
2.3
APPLICATIONS
AND
LIMITATIONS
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
79
3
INTERNATIONAL
PRIMARY
RESEARCH
.
84
3.1
THE
PROCESS
OF
INTERNATIONAL
PRIMARY
RESEARCH
.
84
3.2
DEFINITION
OF
THE
STUDY
POPULATION
.
87
3.3
CHOOSING
THE
INTERNATIONAL
RESEARCH
METHODS
.
87
3.3.1
SURVEY
.
87
3.3.2
OBSERVATION
.
93
3.3.3
EXPERIMENT
.
94
3.4
MEASUREMENT,
OPERATIONALISATION
AND
SCALING
.
97
3.5
SAMPLING
.
98
3.6
DATA
COLLECTION
.
100
3.7
DATA
PREPARATION
.
101
3.8
DATA
ANALYSIS
AND
INTERPRETATION
.
101
3.8.1
OVERVIEW
.
101
3.8.2
DATA
REDUCTION
METHODS
.
102
3.8.3
CLASSIFICATION
METHODS
.
103
CONTENTS
IX
3.8.4
METHODS
FOR
MEASURING
RELATIONSHIPS
.
104
3.8.5
METHODS
FOR
MEASURING
PREFERENCES
.
105
4
ORGANISATION
OF
INTERNATIONAL
MARKET
RESEARCH
.
106
4.1
OVERVIEW
.
106
4.2
CENTRALISED
INTERNATIONAL
MARKET
RESEARCH
.
107
4.3
DECENTRALISED
INTERNATIONAL
MARKET
RESEARCH
.
108
4.4
COORDINATED
INTERNATIONAL
MARKET
RESEARCH
.
108
REFERENCES
.
110
PART
III
INTERNATIONAL
MARKETING
STRATEGY
STRATEGIC
INTERNATIONAL
OBJECTIVES
.
115
1
THE
INTERNATIONAL
TARGET
SYSTEM
.
115
2
GENERAL
INTERNATIONALISATION
OBJECTIVES
.
117
3
MARKET
OBJECTIVES
.
118
4
MARKETING
OBJECTIVES
.
120
REFERENCES
.
121
INTERNATIONAL
MARKET
SELECTION
.
123
1
PRELIMINARY
SCREENING
.
123
2
COUNTRY
SELECTION
.
124
2.1
COUNTRY
SELECTION
CRITERIA
.
124
2.1.1
OVERVIEW
.
124
2.1.2
COUNTRY
ATTRACTIVENESS
.
126
2.1.3
MARKET
BARRIERS
.
127
2.1.4
COUNTRY
RISKS
.
128
2.2
COUNTRY
SELECTION
METHODS
.
134
2.2.1
CHECKLISTS
.
134
2.2.2
SCORING
MODELS
.
135
2.2.3
PORTFOLIO
ANALYSIS
.
137
3
MARKET
SELECTION
.
139
3.1
INTERNATIONAL
MARKET
SEGMENTATION
.
139
3.1.1
INTRAMARKET
SEGMENTATION
.
140
3.1.2
INTERMARKET
SEGMENTATION
.
143
3.2
METHODS
FOR
INTERNATIONAL
MARKET
SELECTION
.
147
3.2.1
PORTFOLIO
ANALYSIS
.
147
3.2.2
PROFITABILITY
ANALYSIS
.
150
4
EMPIRICAL
FINDINGS
.
156
REFERENCES
.
161
INTERNATIONAL
MARKET
ENTRY
STRATEGIES
.
165
1
INTERNATIONAL
MARKET
ENTRY
MODES
.
165
1.1
OVERVIEW
.
165
1.2
EXPORT
.
166
X
CONTENTS
1.3
LICENSING
.
169
1.4
FOREIGN
DIRECT
INVESTMENT
(FDI)
.
172
1.5
COOPERATIONS
AND
NETWORKS
.
174
1.6
COUNTERTRADE
.
176
2
TIMING
OF
FOREIGN
MARKET
ENTRY
.
179
2.1
TRANSNATIONAL
TIMING
STRATEGIES
.
179
2.2
COUNTRY-SPECIFIC
TIMING
STRATEGIES
.
183
3
THE
CHOICE
OF
MARKET
ENTRY
STRATEGY
.
183
3.1
THEORETICAL
BACKGROUND
OF
INTERNATIONAL
MARKET
ENTRY
.
183
3.2
THE
PRE-SELECTION
OF
MARKET
ENTRY
STRATEGY
.
186
3.3
THE
FINE
SELECTION
OF
MARKET
ENTRY
STRATEGY
.
187
4
EMPIRICAL
FINDINGS
.
192
REFERENCES
.
197
INTERNATIONAL
MARKET
DEVELOPMENT
STRATEGIES
.
201
1
FUNDAMENTAL
STRATEGIC
ORIENTATION
.
201
2
INTERNATIONAL
BASIC
MARKETING
STRATEGIES
.
203
2.1
OVERVIEW
.
203
2.2
STANDARDISATION
VERSUS
ADAPTATION
OF
MARKETING
PROGRAMS
.
204
2.3
STANDARDISATION
VERSUS
ADAPTATION
OF
MARKETING
PROCESSES
.
208
3
INTERNATIONAL
BUSINESS
AREA
STRATEGIES
.
211
3.1
OVERVIEW
.
211
3.2
STRATEGY
VARIATION
.
212
3.3
STRATEGY
STYLE
.
215
3.4
STRATEGY
SUBSTANCE
.
218
3.5
STRATEGY
FIELD
.
225
4
THE
CHOICE
OF
MARKET
DEVELOPMENT
STRATEGY
.
228
5
TRANSLATING
STRATEGIC
PLANS
INTO
TACTICAL
AND
OPERATIONAL
ACTIONS
.
230
6
EMPIRICAL
FINDINGS
.
232
REFERENCES
.
239
PART
IV
INTERNATIONAL
MARKETING
MIX
INTERNATIONAL
PRODUCT
MANAGEMENT
.
245
1
OBJECTIVES
OF
INTERNATIONAL
PRODUCT
MANAGEMENT
.
245
2
FACTORS
INFLUENCING
INTERNATIONAL
PRODUCT
MANAGEMENT
.
246
2.1
MARKET
ENVIRONMENT
.
247
2.2
PRODUCT-RELATED
FACTORS
.
248
2.3
COMPANY-RELATED
FACTORS
.
249
3
ACTION
FIELDS
OF
INTERNATIONAL
PRODUCT
MANAGEMENT
.
249
3.1
OVERVIEW
.
249
3.2
INTERNATIONAL
PRODUCT
DEVELOPMENT
.
251
3.2.1
UNMODIFIED
TRANSFER
OF
THE
EXISTING
PRODUCT
.
251
CONTENTS
XI
3.2.2
COUNTRY-SPECIFIC
PRODUCT
ADAPTATION
.
252
3.2.3
DEVELOPMENT
OF
A
NEW
PRODUCT
FOR
FOREIGN
MARKETS
.
255
3.3
PLANNING
THE
INTERNATIONAL
PRODUCT
MIX
.
269
3.4
INTERNATIONAL
BRANDING
.
271
3.5
PRODUCT-RELATED
SERVICES
.
277
3.6
R&D
MANAGEMENT
FOR
GLOBAL
PRODUCT
DEVELOPMENT
.
281
4
EMPIRICAL
FINDINGS
.
284
REFERENCES
.
291
INTERNATIONAL
PRICE
MANAGEMENT
.
299
1
OBJECTIVES
OF
INTERNATIONAL
PRICE
MANAGEMENT
.
299
2
FACTORS
INFLUENCING
INTERNATIONAL
PRICE
MANAGEMENT
.
301
3
ACTION
FIELDS
OF
INTERNATIONAL
PRICE
MANAGEMENT
.
307
3.1
OVERVIEW
.
307
3.2
INTERNATIONAL
PRICING
.
309
3.2.1
BASIC
STRATEGIES
OF
INTERNATIONAL
PRICING
.
309
3.2.2
APPROACHES
TO
PRICING
IN
INTERNATIONAL
MARKETS
.
314
3.3
INTERNATIONAL
TERMS
AND
CONDITIONS
.
333
3.3.1
INTERNATIONAL
DELIVERY
TERMS
.
333
3.3.2
INTERNATIONAL
PAYMENT
TERMS
.
335
3.3.3
INTERNATIONAL
CREDIT
TERMS
.
338
3.3.4
INTERNATIONAL
DISCOUNT
TERMS
.
341
3.3.5
GENERAL
TERMS
AND
CONDITIONS
IN
INTERNATIONAL
BUSINESS
.
342
4
INTEGRATION
OF
PRICING
INTO
THE
INTERNATIONAL
PRICE
MANAGEMENT
PROCESS
.
344
5
EMPIRICAL
FINDINGS
.
346
REFERENCES
.
351
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
355
1
OBJECTIVES
OF
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
355
2
FACTORS
INFLUENCING
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
358
3
ACTION
FIELDS
OF
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
363
3.1
OVERVIEW
.
363
3.2
INTERNATIONAL
CORPORATE
IDENTITY
.
363
3.3
INTERNATIONAL
ADVERTISING
.
365
3.4
INTERNATIONAL
SPONSORING
AND
INTERNATIONAL
PRODUCT
PLACEMENT
.
377
3.5
INTERNATIONAL
SALES
PROMOTIONS
.
385
3.6
INTERNATIONAL
DIRECT
COMMUNICATIONS
.
387
3.7
OTHER
COMMUNICATION
TOOLS
.
391
4
IMPLEMENTATION
OF
INTERNATIONAL
MARKETING
COMMUNICATION
.
400
4.1
DETERMINING
THE
COMMUNICATION
CONTENT
.
401
4.2
DETERMINING
THE
COMMUNICATION
PROCESSES
.
403
4.3
ORGANISATION
OF
INTERNATIONAL
MARKETING
COMMUNICATION
.
404
XII
CONTENTS
5
EMPIRICAL
FINDINGS
.
406
REFERENCES
.
409
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
413
1
OBJECTIVES
OF
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
413
2
FACTORS
INFLUENCING
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
414
3
ACTION
FIELDS
OF
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
416
3.1
OVERVIEW
.
416
3.2
INTERNATIONAL
CHANNEL
DESIGN
.
416
3.3
INTERNATIONAL
SALES
MANAGEMENT
.
435
3.4
INTERNATIONAL
DISTRIBUTION
LOGISTICS
.
438
4
EMPIRICAL
FINDINGS
.
448
REFERENCES
.
453
PART
V
INTERNATIONAL
MARKETING
CONTROLLING
CONTROLLING
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
459
1
THE
PLANNING
AND
CONTROL
PROCESS
OF
INTERNATIONAL
MARKETING
.
459
2
DESIGN
OF
A
MARKETING
CONTROLLING
SYSTEM
.
461
3
ORGANISATIONAL
INTEGRATION
OF
INTERNATIONAL
MARKETING
CONTROLLING
.
461
REFERENCES
.
464
INTERNATIONAL
MARKETING
AUDITS
.
465
1
CONTROL
OF
THE
INTERNATIONAL
MARKETING
PLANNING
SYSTEM
.
465
2
INTERNATIONAL
MARKETING
STRATEGY
AUDIT
.
468
3
INTERNATIONAL
TACTICAL-OPERATIONAL
MARKETING
AUDIT
.
471
REFERENCES
.
471
RESULT-BASED
INTERNATIONAL
MARKETING
CONTROL
.
473
1
ECONOMIC
TARGETS
.
473
2
IMAGE
AS
A
TARGET
.
485
REFERENCES
.
487
PART
VI
INTERNATIONAL
MARKETING
ORGANISATION
ORGANISATION
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
491
1
ORGANISATIONAL
CHALLENGES
OF
INTERNATIONAL
MARKETERS
.
491
2
DETERMINANTS
OF
THE
INTERNATIONAL
MARKETING
ORGANISATION
.
493
REFERENCES
.
499
ORGANISATIONAL
INTEGRATION
OF
FOREIGN
ACTIVITIES
IN
AN
INTERNATIONAL
COMPANY
.
501
1
NON-SPECIFIC
ORGANISATIONAL
FORMS
.
501
2
SEGREGATED
ORGANISATIONAL
FORMS
.
503
CONTENTS
XIII
3
INTEGRATED
ORGANISATIONAL
FORMS
.
507
3.1
ONE-DIMENSIONAL
MODELS
.
507
3.2
MULTIDIMENSIONAL
MODELS
.
512
4
PROCESS-ORGANISATIONAL
APPROACHES
.
515
4.1
CHARACTERISATION
OF
PROCESS-ORGANISATIONAL
APPROACHES
.
516
4.2
TYPES
OF
PROCESSES
.
516
4.3
ASSESSMENT
OF
PROCESS-ORGANISATIONAL
APPROACHES
.
518
4.4
TOTAL
QUALITY
MANAGEMENT
.
518
5
EMPIRICAL
FINDINGS
.
520
REFERENCES
.
523
ORGANISATIONAL
DESIGN
OF
THE
MARKETING
DEPARTMENT
OF
AN
INTERNATIONAL
COMPANY
.
525
1
FUNCTION-BASED
MARKETING
DEPARTMENT
.
525
2
OBJECT-BASED
MARKETING
DEPARTMENT
.
527
2.1
PRODUCT-BASED
MARKETING
DEPARTMENT
.
527
2.2
REGION-BASED
MARKETING
DEPARTMENT
.
529
2.3
CUSTOMER-BASED
MARKETING
DEPARTMENT
.
530
3
MULTIDIMENSIONAL
ORGANISATIONAL
STRUCTURES
.
532
3.1
MARKETING
DEPARTMENT
AS
A
MATRIX
ORGANISATION
.
533
3.2
MARKETING
DEPARTMENT
AS
A
TENSOR
ORGANISATION
.
534
4
SECONDARY
ORGANISATIONAL
FORMS
IN
INTERNATIONAL
MARKETING
.
537
4.1
FORMS
OF
PROJECT
ORGANISATION
.
537
4.2
OTHER
SECONDARY
ORGANISATIONAL
FORMS
.
541
REFERENCES
.
542
COORDINATION
OF
INTERNATIONAL
COMPANIES
.
543
1
CENTRALISATION
VERSUS
DECENTRALISATION
OF
DECISION-MAKING
IN
INTERNATIONAL
COMPANIES
.
543
2
COORDINATION
CONCEPTS
IN
INTERNATIONAL
COMPANIES
.
547
2.1
REGULAR
CONFERENCES
.
547
2.2
GLOBAL
COORDINATION
GROUPS
.
548
2.3
LEAD
COUNTRY
CONCEPT
.
550
2.4
PROFIT
CENTRE
PRINCIPLE
.
552
2.5
NETWORK
CONCEPTS
AND
VIRTUAL
ENTERPRISES
.
553
REFERENCES
.
556
ORGANISATIONAL
DEVELOPMENT
IN
INTERNATIONAL
COMPANIES
.
559
1
THE
NEED
FOR
ORGANISATIONAL
DEVELOPMENT
.
559
2
OBSTACLES
TO
ORGANISATIONAL
DEVELOPMENT
AND
SOLUTIONS
.
563
REFERENCES
.
568
XIV
CONTENTS
PART
VII
INTERNATIONAL
HUMAN
RESOURCES
MANAGEMENT
HUMAN
RESOURCES
MANAGEMENT
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
573
1
HUMAN
RESOURCES
MANAGEMENT
AS
A
PART
OF
INTERNATIONAL
STRATEGIC
MANAGEMENT
.
573
2
INTERNATIONAL
HRM
STRATEGIES
.
576
REFERENCES
.
578
HUMAN
RESOURCES
PLANNING
IN
INTERNATIONAL
COMPANIES
.
579
1
HEADCOUNT
PLANNING
.
579
2
STAFFING
STRATEGIES
.
582
3
DESIGN
OF
REMUNERATION
SYSTEMS
.
586
4
PERSONNEL
DEPLOYMENT
ABROAD
.
590
REFERENCES
.
592
LEADERSHIP
IN
INTERNATIONAL
COMPANIES
.
595
1
LEADERSHIP
AS
A
MANAGEMENT
TASK
.
595
2
THE
ALTERNATIVE
LEADERSHIP
STYLES
.
597
3
IDENTIFICATION
OF
OPTIMAL
LEADERSHIP
STYLES
.
599
REFERENCES
.
602
HUMAN
RESOURCES
DEVELOPMENT
IN
INTERNATIONAL
COMPANIES
.
603
1
HUMAN
RESOURCES
DEVELOPMENT
IN
A
EUROPEAN
COMPARISON
.
603
2
MULTICULTURAL
HR
DEVELOPMENT
.
605
REFERENCES
.
608 |
| adam_txt |
CONTENTS
PART
I
INTERNATIONAL
MANAGEMENT
AND
MARKETING
INTERNATIONALISATION
AND
INTERNATIONAL
MARKETING
MANAGEMENT
.
3
1
DEVELOPMENT
OF
INTERNATIONAL
BUSINESS
.
3
2
THE
NATURE
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
8
3
MOTIVES
FOR
INTERNATIONALISATION
.
10
4
SUB-AREAS
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
11
5
BASIC
ORIENTATIONS
OF
INTERNATIONAL
MARKETING
MANAGEMENT
.
13
REFERENCES
.
16
THE
STEPS
OF
INTERNATIONAL
MARKETING
PLANNING
.
17
1
SITUATION
ANALYSIS
AND
FORECAST
.
17
2
STRATEGIC
INTERNATIONAL
MARKETING
PLANNING
.
19
3
INTERNATIONAL
MARKETING
MIX
.
20
4
IMPLEMENTING
INTERNATIONAL
ACTIVITIES
.
21
5
CONTROL
OF
INTERNATIONAL
ACTIVITIES
.
22
REFERENCES
.
22
PART
II
INTERNATIONAL
MARKETING
INFORMATION
THE
INTERNATIONAL
MARKETING
ENVIRONMENT
.
25
1
OVERVIEW
.
25
2
GLOBAL
ENVIRONMENT
.
27
2.1
ECONOMIC
FACTORS
.
27
2.2
POLITICAL-LEGAL
FACTORS
.
34
2.3
SOCIO-CULTURAL
FACTORS
.
41
2.4
GEOGRAPHICAL
FACTORS
.
46
3
INDUSTRY
AND
COMPETITION
.
48
3.1
INDUSTRY
STRUCTURE
.
48
3.2
COMPETITORS
.
48
3.3
SUPPLIERS
.
49
VII
VIII
CONTENTS
3.4
CUSTOMERS
.
49
3.4.1
END
USERS
.
49
3.4.2
DISTRIBUTORS
.
51
4
COMPANY-SPECIFIC
FACTORS
.
53
4.1
CORPORATE
OBJECTIVES
AND
CORPORATE
CULTURE
.
53
4.2
FINANCIAL
STRENGTH
.
54
4.3
PRODUCT
FEATURES
.
54
4.4
HUMAN
RESOURCES
.
55
4.5
PRODUCTION
CAPACITY
.
55
REFERENCES
.
56
INTERNATIONAL
MARKET
RESEARCH
.
59
1
CHALLENGES
TO
INTERNATIONAL
MARKET
RESEARCH
.
59
1.1
NATURE
OF
INTERNATIONAL
MARKET
RESEARCH
.
59
1.2
REQUIREMENTS
TO
INTERNATIONAL
MARKET
RESEARCH
.
61
1.3
EQUIVALENCE
IN
INTERNATIONAL
MARKET
RESEARCH
.
63
1.3.1
DEVELOPING
EQUIVALENT
RESEARCH
DESIGNS
.
63
1.3.2
EQUIVALENCE
OF
RESEARCH
SUBJECTS
.
65
1.3.3
EQUIVALENCE
OF
RESEARCH
METHODS
.
66
1.3.4
EQUIVALENCE
OF
THE
UNITS
OF
INVESTIGATION
.
68
1.3.5
EQUIVALENCE
OF
THE
RESEARCH
SITUATIONS
.
69
1.3.6
EQUIVALENCE
OF
DATA
PREPARATION
.
70
1.3.7
EQUIVALENCE
OF
DATA
ANALYSIS
.
70
2
INTERNATIONAL
SECONDARY
RESEARCH
.
71
2.1
THE
PROCESS
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
71
2.2
SOURCES
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
74
2.3
APPLICATIONS
AND
LIMITATIONS
OF
INTERNATIONAL
SECONDARY
RESEARCH
.
79
3
INTERNATIONAL
PRIMARY
RESEARCH
.
84
3.1
THE
PROCESS
OF
INTERNATIONAL
PRIMARY
RESEARCH
.
84
3.2
DEFINITION
OF
THE
STUDY
POPULATION
.
87
3.3
CHOOSING
THE
INTERNATIONAL
RESEARCH
METHODS
.
87
3.3.1
SURVEY
.
87
3.3.2
OBSERVATION
.
93
3.3.3
EXPERIMENT
.
94
3.4
MEASUREMENT,
OPERATIONALISATION
AND
SCALING
.
97
3.5
SAMPLING
.
98
3.6
DATA
COLLECTION
.
100
3.7
DATA
PREPARATION
.
101
3.8
DATA
ANALYSIS
AND
INTERPRETATION
.
101
3.8.1
OVERVIEW
.
101
3.8.2
DATA
REDUCTION
METHODS
.
102
3.8.3
CLASSIFICATION
METHODS
.
103
CONTENTS
IX
3.8.4
METHODS
FOR
MEASURING
RELATIONSHIPS
.
104
3.8.5
METHODS
FOR
MEASURING
PREFERENCES
.
105
4
ORGANISATION
OF
INTERNATIONAL
MARKET
RESEARCH
.
106
4.1
OVERVIEW
.
106
4.2
CENTRALISED
INTERNATIONAL
MARKET
RESEARCH
.
107
4.3
DECENTRALISED
INTERNATIONAL
MARKET
RESEARCH
.
108
4.4
COORDINATED
INTERNATIONAL
MARKET
RESEARCH
.
108
REFERENCES
.
110
PART
III
INTERNATIONAL
MARKETING
STRATEGY
STRATEGIC
INTERNATIONAL
OBJECTIVES
.
115
1
THE
INTERNATIONAL
TARGET
SYSTEM
.
115
2
GENERAL
INTERNATIONALISATION
OBJECTIVES
.
117
3
MARKET
OBJECTIVES
.
118
4
MARKETING
OBJECTIVES
.
120
REFERENCES
.
121
INTERNATIONAL
MARKET
SELECTION
.
123
1
PRELIMINARY
SCREENING
.
123
2
COUNTRY
SELECTION
.
124
2.1
COUNTRY
SELECTION
CRITERIA
.
124
2.1.1
OVERVIEW
.
124
2.1.2
COUNTRY
ATTRACTIVENESS
.
126
2.1.3
MARKET
BARRIERS
.
127
2.1.4
COUNTRY
RISKS
.
128
2.2
COUNTRY
SELECTION
METHODS
.
134
2.2.1
CHECKLISTS
.
134
2.2.2
SCORING
MODELS
.
135
2.2.3
PORTFOLIO
ANALYSIS
.
137
3
MARKET
SELECTION
.
139
3.1
INTERNATIONAL
MARKET
SEGMENTATION
.
139
3.1.1
INTRAMARKET
SEGMENTATION
.
140
3.1.2
INTERMARKET
SEGMENTATION
.
143
3.2
METHODS
FOR
INTERNATIONAL
MARKET
SELECTION
.
147
3.2.1
PORTFOLIO
ANALYSIS
.
147
3.2.2
PROFITABILITY
ANALYSIS
.
150
4
EMPIRICAL
FINDINGS
.
156
REFERENCES
.
161
INTERNATIONAL
MARKET
ENTRY
STRATEGIES
.
165
1
INTERNATIONAL
MARKET
ENTRY
MODES
.
165
1.1
OVERVIEW
.
165
1.2
EXPORT
.
166
X
CONTENTS
1.3
LICENSING
.
169
1.4
FOREIGN
DIRECT
INVESTMENT
(FDI)
.
172
1.5
COOPERATIONS
AND
NETWORKS
.
174
1.6
COUNTERTRADE
.
176
2
TIMING
OF
FOREIGN
MARKET
ENTRY
.
179
2.1
TRANSNATIONAL
TIMING
STRATEGIES
.
179
2.2
COUNTRY-SPECIFIC
TIMING
STRATEGIES
.
183
3
THE
CHOICE
OF
MARKET
ENTRY
STRATEGY
.
183
3.1
THEORETICAL
BACKGROUND
OF
INTERNATIONAL
MARKET
ENTRY
.
183
3.2
THE
PRE-SELECTION
OF
MARKET
ENTRY
STRATEGY
.
186
3.3
THE
FINE
SELECTION
OF
MARKET
ENTRY
STRATEGY
.
187
4
EMPIRICAL
FINDINGS
.
192
REFERENCES
.
197
INTERNATIONAL
MARKET
DEVELOPMENT
STRATEGIES
.
201
1
FUNDAMENTAL
STRATEGIC
ORIENTATION
.
201
2
INTERNATIONAL
BASIC
MARKETING
STRATEGIES
.
203
2.1
OVERVIEW
.
203
2.2
STANDARDISATION
VERSUS
ADAPTATION
OF
MARKETING
PROGRAMS
.
204
2.3
STANDARDISATION
VERSUS
ADAPTATION
OF
MARKETING
PROCESSES
.
208
3
INTERNATIONAL
BUSINESS
AREA
STRATEGIES
.
211
3.1
OVERVIEW
.
211
3.2
STRATEGY
VARIATION
.
212
3.3
STRATEGY
STYLE
.
215
3.4
STRATEGY
SUBSTANCE
.
218
3.5
STRATEGY
FIELD
.
225
4
THE
CHOICE
OF
MARKET
DEVELOPMENT
STRATEGY
.
228
5
TRANSLATING
STRATEGIC
PLANS
INTO
TACTICAL
AND
OPERATIONAL
ACTIONS
.
230
6
EMPIRICAL
FINDINGS
.
232
REFERENCES
.
239
PART
IV
INTERNATIONAL
MARKETING
MIX
INTERNATIONAL
PRODUCT
MANAGEMENT
.
245
1
OBJECTIVES
OF
INTERNATIONAL
PRODUCT
MANAGEMENT
.
245
2
FACTORS
INFLUENCING
INTERNATIONAL
PRODUCT
MANAGEMENT
.
246
2.1
MARKET
ENVIRONMENT
.
247
2.2
PRODUCT-RELATED
FACTORS
.
248
2.3
COMPANY-RELATED
FACTORS
.
249
3
ACTION
FIELDS
OF
INTERNATIONAL
PRODUCT
MANAGEMENT
.
249
3.1
OVERVIEW
.
249
3.2
INTERNATIONAL
PRODUCT
DEVELOPMENT
.
251
3.2.1
UNMODIFIED
TRANSFER
OF
THE
EXISTING
PRODUCT
.
251
CONTENTS
XI
3.2.2
COUNTRY-SPECIFIC
PRODUCT
ADAPTATION
.
252
3.2.3
DEVELOPMENT
OF
A
NEW
PRODUCT
FOR
FOREIGN
MARKETS
.
255
3.3
PLANNING
THE
INTERNATIONAL
PRODUCT
MIX
.
269
3.4
INTERNATIONAL
BRANDING
.
271
3.5
PRODUCT-RELATED
SERVICES
.
277
3.6
R&D
MANAGEMENT
FOR
GLOBAL
PRODUCT
DEVELOPMENT
.
281
4
EMPIRICAL
FINDINGS
.
284
REFERENCES
.
291
INTERNATIONAL
PRICE
MANAGEMENT
.
299
1
OBJECTIVES
OF
INTERNATIONAL
PRICE
MANAGEMENT
.
299
2
FACTORS
INFLUENCING
INTERNATIONAL
PRICE
MANAGEMENT
.
301
3
ACTION
FIELDS
OF
INTERNATIONAL
PRICE
MANAGEMENT
.
307
3.1
OVERVIEW
.
307
3.2
INTERNATIONAL
PRICING
.
309
3.2.1
BASIC
STRATEGIES
OF
INTERNATIONAL
PRICING
.
309
3.2.2
APPROACHES
TO
PRICING
IN
INTERNATIONAL
MARKETS
.
314
3.3
INTERNATIONAL
TERMS
AND
CONDITIONS
.
333
3.3.1
INTERNATIONAL
DELIVERY
TERMS
.
333
3.3.2
INTERNATIONAL
PAYMENT
TERMS
.
335
3.3.3
INTERNATIONAL
CREDIT
TERMS
.
338
3.3.4
INTERNATIONAL
DISCOUNT
TERMS
.
341
3.3.5
GENERAL
TERMS
AND
CONDITIONS
IN
INTERNATIONAL
BUSINESS
.
342
4
INTEGRATION
OF
PRICING
INTO
THE
INTERNATIONAL
PRICE
MANAGEMENT
PROCESS
.
344
5
EMPIRICAL
FINDINGS
.
346
REFERENCES
.
351
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
355
1
OBJECTIVES
OF
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
355
2
FACTORS
INFLUENCING
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
358
3
ACTION
FIELDS
OF
INTERNATIONAL
COMMUNICATION
MANAGEMENT
.
363
3.1
OVERVIEW
.
363
3.2
INTERNATIONAL
CORPORATE
IDENTITY
.
363
3.3
INTERNATIONAL
ADVERTISING
.
365
3.4
INTERNATIONAL
SPONSORING
AND
INTERNATIONAL
PRODUCT
PLACEMENT
.
377
3.5
INTERNATIONAL
SALES
PROMOTIONS
.
385
3.6
INTERNATIONAL
DIRECT
COMMUNICATIONS
.
387
3.7
OTHER
COMMUNICATION
TOOLS
.
391
4
IMPLEMENTATION
OF
INTERNATIONAL
MARKETING
COMMUNICATION
.
400
4.1
DETERMINING
THE
COMMUNICATION
CONTENT
.
401
4.2
DETERMINING
THE
COMMUNICATION
PROCESSES
.
403
4.3
ORGANISATION
OF
INTERNATIONAL
MARKETING
COMMUNICATION
.
404
XII
CONTENTS
5
EMPIRICAL
FINDINGS
.
406
REFERENCES
.
409
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
413
1
OBJECTIVES
OF
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
413
2
FACTORS
INFLUENCING
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
414
3
ACTION
FIELDS
OF
INTERNATIONAL
DISTRIBUTION
MANAGEMENT
.
416
3.1
OVERVIEW
.
416
3.2
INTERNATIONAL
CHANNEL
DESIGN
.
416
3.3
INTERNATIONAL
SALES
MANAGEMENT
.
435
3.4
INTERNATIONAL
DISTRIBUTION
LOGISTICS
.
438
4
EMPIRICAL
FINDINGS
.
448
REFERENCES
.
453
PART
V
INTERNATIONAL
MARKETING
CONTROLLING
CONTROLLING
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
459
1
THE
PLANNING
AND
CONTROL
PROCESS
OF
INTERNATIONAL
MARKETING
.
459
2
DESIGN
OF
A
MARKETING
CONTROLLING
SYSTEM
.
461
3
ORGANISATIONAL
INTEGRATION
OF
INTERNATIONAL
MARKETING
CONTROLLING
.
461
REFERENCES
.
464
INTERNATIONAL
MARKETING
AUDITS
.
465
1
CONTROL
OF
THE
INTERNATIONAL
MARKETING
PLANNING
SYSTEM
.
465
2
INTERNATIONAL
MARKETING
STRATEGY
AUDIT
.
468
3
INTERNATIONAL
TACTICAL-OPERATIONAL
MARKETING
AUDIT
.
471
REFERENCES
.
471
RESULT-BASED
INTERNATIONAL
MARKETING
CONTROL
.
473
1
ECONOMIC
TARGETS
.
473
2
IMAGE
AS
A
TARGET
.
485
REFERENCES
.
487
PART
VI
INTERNATIONAL
MARKETING
ORGANISATION
ORGANISATION
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
491
1
ORGANISATIONAL
CHALLENGES
OF
INTERNATIONAL
MARKETERS
.
491
2
DETERMINANTS
OF
THE
INTERNATIONAL
MARKETING
ORGANISATION
.
493
REFERENCES
.
499
ORGANISATIONAL
INTEGRATION
OF
FOREIGN
ACTIVITIES
IN
AN
INTERNATIONAL
COMPANY
.
501
1
NON-SPECIFIC
ORGANISATIONAL
FORMS
.
501
2
SEGREGATED
ORGANISATIONAL
FORMS
.
503
CONTENTS
XIII
3
INTEGRATED
ORGANISATIONAL
FORMS
.
507
3.1
ONE-DIMENSIONAL
MODELS
.
507
3.2
MULTIDIMENSIONAL
MODELS
.
512
4
PROCESS-ORGANISATIONAL
APPROACHES
.
515
4.1
CHARACTERISATION
OF
PROCESS-ORGANISATIONAL
APPROACHES
.
516
4.2
TYPES
OF
PROCESSES
.
516
4.3
ASSESSMENT
OF
PROCESS-ORGANISATIONAL
APPROACHES
.
518
4.4
TOTAL
QUALITY
MANAGEMENT
.
518
5
EMPIRICAL
FINDINGS
.
520
REFERENCES
.
523
ORGANISATIONAL
DESIGN
OF
THE
MARKETING
DEPARTMENT
OF
AN
INTERNATIONAL
COMPANY
.
525
1
FUNCTION-BASED
MARKETING
DEPARTMENT
.
525
2
OBJECT-BASED
MARKETING
DEPARTMENT
.
527
2.1
PRODUCT-BASED
MARKETING
DEPARTMENT
.
527
2.2
REGION-BASED
MARKETING
DEPARTMENT
.
529
2.3
CUSTOMER-BASED
MARKETING
DEPARTMENT
.
530
3
MULTIDIMENSIONAL
ORGANISATIONAL
STRUCTURES
.
532
3.1
MARKETING
DEPARTMENT
AS
A
MATRIX
ORGANISATION
.
533
3.2
MARKETING
DEPARTMENT
AS
A
TENSOR
ORGANISATION
.
534
4
SECONDARY
ORGANISATIONAL
FORMS
IN
INTERNATIONAL
MARKETING
.
537
4.1
FORMS
OF
PROJECT
ORGANISATION
.
537
4.2
OTHER
SECONDARY
ORGANISATIONAL
FORMS
.
541
REFERENCES
.
542
COORDINATION
OF
INTERNATIONAL
COMPANIES
.
543
1
CENTRALISATION
VERSUS
DECENTRALISATION
OF
DECISION-MAKING
IN
INTERNATIONAL
COMPANIES
.
543
2
COORDINATION
CONCEPTS
IN
INTERNATIONAL
COMPANIES
.
547
2.1
REGULAR
CONFERENCES
.
547
2.2
GLOBAL
COORDINATION
GROUPS
.
548
2.3
LEAD
COUNTRY
CONCEPT
.
550
2.4
PROFIT
CENTRE
PRINCIPLE
.
552
2.5
NETWORK
CONCEPTS
AND
VIRTUAL
ENTERPRISES
.
553
REFERENCES
.
556
ORGANISATIONAL
DEVELOPMENT
IN
INTERNATIONAL
COMPANIES
.
559
1
THE
NEED
FOR
ORGANISATIONAL
DEVELOPMENT
.
559
2
OBSTACLES
TO
ORGANISATIONAL
DEVELOPMENT
AND
SOLUTIONS
.
563
REFERENCES
.
568
XIV
CONTENTS
PART
VII
INTERNATIONAL
HUMAN
RESOURCES
MANAGEMENT
HUMAN
RESOURCES
MANAGEMENT
IN
INTERNATIONAL
MARKETING
MANAGEMENT
.
573
1
HUMAN
RESOURCES
MANAGEMENT
AS
A
PART
OF
INTERNATIONAL
STRATEGIC
MANAGEMENT
.
573
2
INTERNATIONAL
HRM
STRATEGIES
.
576
REFERENCES
.
578
HUMAN
RESOURCES
PLANNING
IN
INTERNATIONAL
COMPANIES
.
579
1
HEADCOUNT
PLANNING
.
579
2
STAFFING
STRATEGIES
.
582
3
DESIGN
OF
REMUNERATION
SYSTEMS
.
586
4
PERSONNEL
DEPLOYMENT
ABROAD
.
590
REFERENCES
.
592
LEADERSHIP
IN
INTERNATIONAL
COMPANIES
.
595
1
LEADERSHIP
AS
A
MANAGEMENT
TASK
.
595
2
THE
ALTERNATIVE
LEADERSHIP
STYLES
.
597
3
IDENTIFICATION
OF
OPTIMAL
LEADERSHIP
STYLES
.
599
REFERENCES
.
602
HUMAN
RESOURCES
DEVELOPMENT
IN
INTERNATIONAL
COMPANIES
.
603
1
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| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Berndt, Ralph 1947-2020 Fantapié Altobelli, Claudia Sander, Matthias 1964- |
| author_GND | (DE-588)10901815X (DE-588)112607845 (DE-588)171257014 |
| author_facet | Berndt, Ralph 1947-2020 Fantapié Altobelli, Claudia Sander, Matthias 1964- |
| author_role | aut aut aut |
| author_sort | Berndt, Ralph 1947-2020 |
| author_variant | r b rb a c f ac acf m s ms |
| building | Verbundindex |
| bvnumber | BV049061216 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1355677791 (DE-599)DNB1275857582 |
| dewey-full | 658.84 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 658.8 |
| dewey-search | 658.84 658.8 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049061216 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:24:16Z |
| indexdate | 2024-07-20T06:29:17Z |
| institution | BVB |
| institution_GND | (DE-588)1065168780 |
| isbn | 9783662667996 3662667991 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034323362 |
| oclc_num | 1355677791 |
| open_access_boolean | |
| owner | DE-1050 DE-860 DE-355 DE-BY-UBR |
| owner_facet | DE-1050 DE-860 DE-355 DE-BY-UBR |
| physical | xiv, 608 Seiten. - Illustrationen, Diagramme 24 cm x 16.8 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Berndt, Ralph 1947-2020 Verfasser (DE-588)10901815X aut Internationales Marketing-Management International Marketing Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander International Marketing-Management Berlin Springer Gabler [2023] © 2023 xiv, 608 Seiten. - Illustrationen, Diagramme 24 cm x 16.8 cm txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf International Human Resource Management International Marketing-Controlling International marketing tools International marketing organization International market research International markets Marketingmanagement (DE-588)4168907-0 s Internationales Management (DE-588)4114040-0 s DE-604 Internationales Marketing (DE-588)4125431-4 s Fantapié Altobelli, Claudia Verfasser (DE-588)112607845 aut Sander, Matthias 1964- Verfasser (DE-588)171257014 aut Springer-Verlag GmbH (DE-588)1065168780 pbl Übersetzung von Berndt, Ralph Internationales Marketing-Management Erscheint auch als Online-Ausgabe 978-3-662-66800-9 (DE-604)BV048983063 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=b121b611e1084c8b9e4b18bf31e12cd6&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034323362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20221217 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Berndt, Ralph 1947-2020 Fantapié Altobelli, Claudia Sander, Matthias 1964- International Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4114040-0 (DE-588)4125431-4 |
| title | International Marketing Management |
| title_alt | Internationales Marketing-Management International Marketing-Management |
| title_auth | International Marketing Management |
| title_exact_search | International Marketing Management |
| title_exact_search_txtP | International Marketing Management |
| title_full | International Marketing Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_fullStr | International Marketing Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_full_unstemmed | International Marketing Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_short | International Marketing Management |
| title_sort | international marketing management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingmanagement Internationales Management Internationales Marketing |
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