Digital pricing strategy: capturing value from digital innovations
"Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pr...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge Taylor & Francis Group
2023
|
| Schlagworte: | |
| Online-Zugang: | FHR01 UBR01 Volltext |
| Zusammenfassung: | "Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations"-- |
| Beschreibung: | 1 Online-Resource (xxvii 311 Seiten) |
| ISBN: | 9781003226192 9781000892888 |
| DOI: | 10.4324/9781003226192 |
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Datensatz im Suchindex
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| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003226192 |
| era | Geschichte 1820-2022 gnd |
| era_facet | Geschichte 1820-2022 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:23:59Z |
| indexdate | 2024-07-10T09:54:05Z |
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| isbn | 9781003226192 9781000892888 |
| language | English |
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| spelling | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber New York ; London Routledge Taylor & Francis Group 2023 1 Online-Resource (xxvii 311 Seiten) txt rdacontent c rdamedia cr rdacarrier "Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations"-- Geschichte 1820-2022 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Multimediaprodukt (DE-588)4465385-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Sozialismus (DE-588)4055785-6 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Wirtschaftssystem (DE-588)4117663-7 gnd rswk-swf Pricing Value Marketing / Technological innovations Strategic planning BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Corporate Finance (DE-588)4123623-3 Lehrbuch gnd-content Sozialismus (DE-588)4055785-6 s Wirtschaftssystem (DE-588)4117663-7 s Wirtschaftsentwicklung (DE-588)4066438-7 s Geschichte 1820-2022 z DE-604 Digitalisierung (DE-588)4123065-6 s Innovation (DE-588)4027089-0 s Multimediaprodukt (DE-588)4465385-2 s Preispolitik (DE-588)4047118-4 s Liozu, Stephan (DE-588)1059319721 edt Hinterhuber, Andreas (DE-588)171422589 edt Print version Digital pricing strategy Abingdon, Oxon ; New York, NY : Routledge, 2023 9781032127712 Erscheint auch als Druck-Ausgabe, Paperback 9781032443188 Erscheint auch als Druck-Ausgabe, Hardcover 9781032443164 (DE-604)BV049090451 https://doi.org/10.4324/9781003226192 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Digital pricing strategy capturing value from digital innovations Digitalisierung (DE-588)4123065-6 gnd Multimediaprodukt (DE-588)4465385-2 gnd Preispolitik (DE-588)4047118-4 gnd Sozialismus (DE-588)4055785-6 gnd Innovation (DE-588)4027089-0 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftssystem (DE-588)4117663-7 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4465385-2 (DE-588)4047118-4 (DE-588)4055785-6 (DE-588)4027089-0 (DE-588)4066438-7 (DE-588)4117663-7 (DE-588)4123623-3 |
| title | Digital pricing strategy capturing value from digital innovations |
| title_auth | Digital pricing strategy capturing value from digital innovations |
| title_exact_search | Digital pricing strategy capturing value from digital innovations |
| title_exact_search_txtP | Digital pricing strategy capturing value from digital innovations |
| title_full | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_fullStr | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_full_unstemmed | Digital pricing strategy capturing value from digital innovations edited by Stephan M. Liozu and Andreas Hinterhuber |
| title_short | Digital pricing strategy |
| title_sort | digital pricing strategy capturing value from digital innovations |
| title_sub | capturing value from digital innovations |
| topic | Digitalisierung (DE-588)4123065-6 gnd Multimediaprodukt (DE-588)4465385-2 gnd Preispolitik (DE-588)4047118-4 gnd Sozialismus (DE-588)4055785-6 gnd Innovation (DE-588)4027089-0 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd Wirtschaftssystem (DE-588)4117663-7 gnd |
| topic_facet | Digitalisierung Multimediaprodukt Preispolitik Sozialismus Innovation Wirtschaftsentwicklung Wirtschaftssystem Lehrbuch |
| url | https://doi.org/10.4324/9781003226192 |
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