Social marketing: behavior change for good
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne
SAGE
[2024]
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Beschreibung: | xxiv, 545 Seiten Illustrationen |
| ISBN: | 9781071851647 |
Internformat
MARC
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| 100 | 1 | |a Lee, Nancy R. |d 1945- |e Verfasser |0 (DE-588)17353807X |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b behavior change for good |c Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good) |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne |b SAGE |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xxiv, 545 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Wandel |0 (DE-588)4234987-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_GND | (DE-588)17353807X (DE-588)121409600 |
| author_facet | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Lee, Nancy R. 1945- |
| author_variant | n r l nr nrl p k pk |
| building | Verbundindex |
| bvnumber | BV049048182 |
| classification_rvk | QP 600 QP 650 |
| ctrlnum | (OCoLC)1401187315 (DE-599)BVBBV049048182 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV049048182 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:20:51Z |
| indexdate | 2024-07-10T09:53:46Z |
| institution | BVB |
| isbn | 9781071851647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034310587 |
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| physical | xxiv, 545 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | SAGE |
| record_format | marc |
| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Social marketing behavior change for good Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good) Seventh edition Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne SAGE [2024] © 2024 xxiv, 545 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Wandel (DE-588)4234987-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verhalten (DE-588)4062860-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Soziomarketing (DE-588)4116549-4 s Verhalten (DE-588)4062860-7 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Wandel (DE-588)4234987-4 s Kotler, Philip 1931- Verfasser (DE-588)121409600 aut |
| spellingShingle | Lee, Nancy R. 1945- Kotler, Philip 1931- Social marketing behavior change for good Wandel (DE-588)4234987-4 gnd Soziomarketing (DE-588)4116549-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verhalten (DE-588)4062860-7 gnd |
| subject_GND | (DE-588)4234987-4 (DE-588)4116549-4 (DE-588)4062644-1 (DE-588)4062860-7 (DE-588)4123623-3 |
| title | Social marketing behavior change for good |
| title_auth | Social marketing behavior change for good |
| title_exact_search | Social marketing behavior change for good |
| title_exact_search_txtP | Social marketing behavior change for good |
| title_full | Social marketing behavior change for good Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good) |
| title_fullStr | Social marketing behavior change for good Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good) |
| title_full_unstemmed | Social marketing behavior change for good Nancy R. Lee (Social Marketing Services, Inc. and University of Washington), Philip Kotler (Kellogg School of Management, Northwestern University), Julie Colehour (C+C: A Communications Agency All About the Good) |
| title_short | Social marketing |
| title_sort | social marketing behavior change for good |
| title_sub | behavior change for good |
| topic | Wandel (DE-588)4234987-4 gnd Soziomarketing (DE-588)4116549-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verhalten (DE-588)4062860-7 gnd |
| topic_facet | Wandel Soziomarketing Verbraucherverhalten Verhalten Lehrbuch |
| work_keys_str_mv | AT leenancyr socialmarketingbehaviorchangeforgood AT kotlerphilip socialmarketingbehaviorchangeforgood |