The Cambridge handbook of consumer psychology:
In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY, USA ; Port Melbourne, VIC, Australia ; New Delhi, India ; Singapore
Cambridge University Press
[2023]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Cambridge handbooks in psychology
|
| Schlagworte: | |
| Zusammenfassung: | In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xii, 657 Seiten Illustrationen |
| ISBN: | 9781009243964 9781009243933 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
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| edition | Second edition |
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| illustrated | Illustrated |
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| isbn | 9781009243964 9781009243933 |
| language | English |
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| spelling | The Cambridge handbook of consumer psychology edited by Cait Lamberton (Wharton School, University of Pennsylvania), Derek D. Rucker (Kellogg School of Management, Northwestern University), Stephen A. Spiller (UCLA Anderson School of Management) Second edition Cambridge, United Kingdom ; New York, NY, USA ; Port Melbourne, VIC, Australia ; New Delhi, India ; Singapore Cambridge University Press [2023] xii, 657 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Cambridge handbooks in psychology Literaturangaben In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Psychologie (DE-588)4047704-6 s DE-604 Verbraucher (DE-588)4062632-5 s Lamberton, Cait 1975- (DE-588)1163471135 edt Rucker, Derek D. 1977- (DE-588)1289099235 edt Spiller, Stephen ca. 20./21. Jh. (DE-588)1289099499 edt Erscheint auch als Online-Ausgabe, EPUB 978-1-00-924395-7 |
| spellingShingle | The Cambridge handbook of consumer psychology Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | The Cambridge handbook of consumer psychology |
| title_auth | The Cambridge handbook of consumer psychology |
| title_exact_search | The Cambridge handbook of consumer psychology |
| title_exact_search_txtP | The Cambridge handbook of consumer psychology |
| title_full | The Cambridge handbook of consumer psychology edited by Cait Lamberton (Wharton School, University of Pennsylvania), Derek D. Rucker (Kellogg School of Management, Northwestern University), Stephen A. Spiller (UCLA Anderson School of Management) |
| title_fullStr | The Cambridge handbook of consumer psychology edited by Cait Lamberton (Wharton School, University of Pennsylvania), Derek D. Rucker (Kellogg School of Management, Northwestern University), Stephen A. Spiller (UCLA Anderson School of Management) |
| title_full_unstemmed | The Cambridge handbook of consumer psychology edited by Cait Lamberton (Wharton School, University of Pennsylvania), Derek D. Rucker (Kellogg School of Management, Northwestern University), Stephen A. Spiller (UCLA Anderson School of Management) |
| title_short | The Cambridge handbook of consumer psychology |
| title_sort | the cambridge handbook of consumer psychology |
| topic | Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Psychologie Verbraucher Verbraucherverhalten Aufsatzsammlung |
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