Marketing:
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2023
|
| Ausgabe: | 6th edition |
| Schriftenreihe: | Learning made easy
for dummies |
| Schlagworte: | |
| Zusammenfassung: | Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success |
| Beschreibung: | Includes index Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017, first edition written by Alexander Hiam, 1997 |
| Beschreibung: | xiii, 382 Seiten 23 cm |
| ISBN: | 9781119894872 1119894875 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing |c by Jeanette Maw McMurtry, MBA Marketing and consumer behavior expert, keynote presenter, and instructor |
| 246 | 1 | 3 | |a Marketing for dummies |
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| 500 | |a Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017, first edition written by Alexander Hiam, 1997 | ||
| 505 | 8 | |a Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens | |
| 520 | 3 | |a Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success | |
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Datensatz im Suchindex
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| contents | Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens |
| ctrlnum | (OCoLC)1392153481 (DE-599)BVBBV049031406 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV049031406 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:16:44Z |
| indexdate | 2024-07-10T09:53:17Z |
| institution | BVB |
| isbn | 9781119894872 1119894875 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034294095 |
| oclc_num | 1392153481 |
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| owner | DE-898 DE-BY-UBR |
| owner_facet | DE-898 DE-BY-UBR |
| physical | xiii, 382 Seiten 23 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| series2 | Learning made easy for dummies |
| spelling | McMurtry, Jeanette Verfasser (DE-588)173652816 aut Marketing by Jeanette Maw McMurtry, MBA Marketing and consumer behavior expert, keynote presenter, and instructor Marketing for dummies 6th edition Hoboken, New Jersey John Wiley & Sons, Inc. 2023 xiii, 382 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier Learning made easy for dummies Includes index Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017, first edition written by Alexander Hiam, 1997 Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Marketing / Management Publicity Commerce BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-89488-9 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-89489-6 |
| spellingShingle | McMurtry, Jeanette Marketing Marketing in a thriving consumer culture -- Building a strategy for LTV and ROI -- Executing across channels -- Powerful ways to build sales through email, websites, and SEO -- Setting your brand up for sustainable sales -- The part of tens Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_alt | Marketing for dummies |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing by Jeanette Maw McMurtry, MBA Marketing and consumer behavior expert, keynote presenter, and instructor |
| title_fullStr | Marketing by Jeanette Maw McMurtry, MBA Marketing and consumer behavior expert, keynote presenter, and instructor |
| title_full_unstemmed | Marketing by Jeanette Maw McMurtry, MBA Marketing and consumer behavior expert, keynote presenter, and instructor |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mcmurtryjeanette marketing AT mcmurtryjeanette marketingfordummies |