International marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGrawHill
[2024]
|
| Edition: | Nineteenth edition, International student edition |
| Subjects: | |
| Physical Description: | xxvi, 710 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781266151637 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049028768 | ||
| 003 | DE-604 | ||
| 005 | 20231128 | ||
| 007 | t| | ||
| 008 | 230630s2024 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781266151637 |9 978-1-266-15163-7 | ||
| 035 | |a (OCoLC)1389178178 | ||
| 035 | |a (DE-599)BVBBV049028768 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-N2 |a DE-M347 |a DE-1102 |a DE-898 |a DE-862 |a DE-859 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| 250 | |a Nineteenth edition, International student edition | ||
| 264 | 1 | |a New York, NY |b McGrawHill |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xxvi, 710 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |0 (DE-588)170039285 |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |e Sonstige |0 (DE-588)170600246 |4 oth | |
| 700 | 1 | |a Graham, John L. |0 (DE-588)170371573 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034291515 | |
Record in the Search Index
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 680 C359(19) |
| DE-BY-FWS_media_number | 083000527574 |
| _version_ | 1825087287789092864 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_GND | (DE-588)170039285 (DE-588)171562380 (DE-588)170600246 (DE-588)170371573 |
| author_facet | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_role | aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc r b m rb rbm j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV049028768 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1389178178 (DE-599)BVBBV049028768 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Nineteenth edition, International student edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049028768</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231128</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">230630s2024 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781266151637</subfield><subfield code="9">978-1-266-15163-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1389178178</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049028768</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-859</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Nineteenth edition, International student edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGrawHill</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxvi, 710 Seiten</subfield><subfield code="b">Illustrationen, Diagramme, Karten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cateora, Philip R.</subfield><subfield code="0">(DE-588)170039285</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Money, R. Bruce</subfield><subfield code="0">(DE-588)171562380</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilly, Mary C.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170600246</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Graham, John L.</subfield><subfield code="0">(DE-588)170371573</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034291515</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV049028768 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:16:05Z |
| indexdate | 2025-02-26T04:01:11Z |
| institution | BVB |
| isbn | 9781266151637 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034291515 |
| oclc_num | 1389178178 |
| open_access_boolean | |
| owner | DE-1050 DE-N2 DE-M347 DE-1102 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-859 |
| owner_facet | DE-1050 DE-N2 DE-M347 DE-1102 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-859 |
| physical | xxvi, 710 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGrawHill |
| record_format | marc |
| spellingShingle | Cateora, Philip R. Money, R. Bruce Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_exact_search_txtP | International marketing |
| title_full | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_fullStr | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_full_unstemmed | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT moneyrbruce internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 680 C359(19) |
|---|---|
| Copy 1 | ausleihbar Checked out – Due: 04.04.2025 Recall This |