International marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGrawHill
[2024]
|
| Ausgabe: | Nineteenth edition, International student edition |
| Schlagworte: | |
| Beschreibung: | xxvi, 710 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781266151637 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049028768 | ||
| 003 | DE-604 | ||
| 005 | 20231128 | ||
| 007 | t | ||
| 008 | 230630s2024 a||| |||| 00||| eng d | ||
| 020 | |a 9781266151637 |9 978-1-266-15163-7 | ||
| 035 | |a (OCoLC)1389178178 | ||
| 035 | |a (DE-599)BVBBV049028768 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-N2 |a DE-M347 |a DE-1102 |a DE-898 |a DE-862 | ||
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| 082 | 0 | |a 658.8/4 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| 250 | |a Nineteenth edition, International student edition | ||
| 264 | 1 | |a New York, NY |b McGrawHill |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xxvi, 710 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |0 (DE-588)170039285 |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |e Sonstige |0 (DE-588)170600246 |4 oth | |
| 700 | 1 | |a Graham, John L. |0 (DE-588)170371573 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034291515 | |
Datensatz im Suchindex
| _version_ | 1814215610930823168 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
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| author | Cateora, Philip R. Money, R. Bruce Graham, John L. |
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| author_facet | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_role | aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc r b m rb rbm j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV049028768 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1389178178 (DE-599)BVBBV049028768 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Nineteenth edition, International student edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV049028768 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:16:05Z |
| indexdate | 2024-10-29T04:00:32Z |
| institution | BVB |
| isbn | 9781266151637 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034291515 |
| oclc_num | 1389178178 |
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| physical | xxvi, 710 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGrawHill |
| record_format | marc |
| spellingShingle | Cateora, Philip R. Money, R. Bruce Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_exact_search_txtP | International marketing |
| title_full | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_fullStr | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_full_unstemmed | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT moneyrbruce internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |
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