Global applications of the Internet of Things in digital marketing:
In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to be...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-83 DE-91 DE-898 Volltext |
| Zusammenfassung: | In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing. |
| Beschreibung: | 1 Online-Ressource (xxiii, 410 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668481684 |
| DOI: | 10.4018/978-1-6684-8166-0 |
Internformat
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| isbn | 9781668481684 |
| language | English |
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| spelling | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi Hershey PA, USA IGI Global [2023] © 2023 1 Online-Ressource (xxiii, 410 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing. Internet of things Marketing Technological innovations Marketing Internet Technological innovations (DE-588)4143413-4 Aufsatzsammlung gnd-content Naim, Arshi 1976- (DE-588)1272155323 edt Devi, V. Ajantha 1981- (DE-588)1294789619 edt Erscheint auch als Druck-Ausgabe 1-6684-8166-9 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Global applications of the Internet of Things in digital marketing Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| subject_GND | (DE-588)4143413-4 |
| title | Global applications of the Internet of Things in digital marketing |
| title_auth | Global applications of the Internet of Things in digital marketing |
| title_exact_search | Global applications of the Internet of Things in digital marketing |
| title_exact_search_txtP | Global applications of the Internet of Things in digital marketing |
| title_full | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_fullStr | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_full_unstemmed | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_short | Global applications of the Internet of Things in digital marketing |
| title_sort | global applications of the internet of things in digital marketing |
| topic | Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| topic_facet | Internet of things Marketing Technological innovations Marketing Internet Technological innovations Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-8166-0 |
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