Applications of neuromarketing in the metaverse:
Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-83 DE-91 DE-706 DE-1050 Volltext |
| Zusammenfassung: | Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing |
| Beschreibung: | 1 Online-Ressource (xxvi, 338 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668481523 |
| DOI: | 10.4018/978-1-6684-8150-9 |
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| index_date | 2024-07-03T22:15:19Z |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| isbn | 9781668481523 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034289606 |
| oclc_num | 1389180543 |
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| physical | 1 Online-Ressource (xxvi, 338 Seiten) Illustrationen, Diagramme |
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| spelling | Applications of neuromarketing in the metaverse Monika Gupta (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara University, India), Babita Singla (Chitkara Business School, Chitkara University, India), Nripendra Singh (PennWest University, Clarion, USA) Hershey PA, USA IGI Global [2023] © 2023 1 Online-Ressource (xxvi, 338 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing Neuromarketing Marketing Psychological aspects Metaverse Consumer behavior Gupta, Monika Sonstige (DE-588)1191838528 oth Shalender, Kumar 1984- Sonstige (DE-588)128367176X oth Singla, Babita 1988- Sonstige (DE-588)1294000055 oth Singh, Nripendra 1975- Sonstige (DE-588)1238290906 oth Erscheint auch als Druck-Ausgabe, Paperback 9781668481516 Erscheint auch als Druck-Ausgabe, Hardcover 9781668481509 https://doi.org/10.4018/978-1-6684-8150-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Applications of neuromarketing in the metaverse Neuromarketing Marketing Psychological aspects Metaverse Consumer behavior |
| title | Applications of neuromarketing in the metaverse |
| title_auth | Applications of neuromarketing in the metaverse |
| title_exact_search | Applications of neuromarketing in the metaverse |
| title_exact_search_txtP | Applications of neuromarketing in the metaverse |
| title_full | Applications of neuromarketing in the metaverse Monika Gupta (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara University, India), Babita Singla (Chitkara Business School, Chitkara University, India), Nripendra Singh (PennWest University, Clarion, USA) |
| title_fullStr | Applications of neuromarketing in the metaverse Monika Gupta (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara University, India), Babita Singla (Chitkara Business School, Chitkara University, India), Nripendra Singh (PennWest University, Clarion, USA) |
| title_full_unstemmed | Applications of neuromarketing in the metaverse Monika Gupta (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara University, India), Babita Singla (Chitkara Business School, Chitkara University, India), Nripendra Singh (PennWest University, Clarion, USA) |
| title_short | Applications of neuromarketing in the metaverse |
| title_sort | applications of neuromarketing in the metaverse |
| topic | Neuromarketing Marketing Psychological aspects Metaverse Consumer behavior |
| topic_facet | Neuromarketing Marketing Psychological aspects Metaverse Consumer behavior |
| url | https://doi.org/10.4018/978-1-6684-8150-9 |
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